Publications

04 Dec 2014
Working Paper Summaries

The Air War versus The Ground Game: An Analysis of Multi-Channel Marketing in US Presidential Elections

Keywords: by Doug J. Chung & Lingling Zhang

27 Sep 2010
News

Under Pressure, Teams Ignore Experts

2024
Working Paper

Advancing Personalization: How to Experiment, Learn & Optimize

By: Aurelie Lemmens, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela and Oded Netzer

Personalization has become the heartbeat of modern marketing. Advances in causal inference and machine learning enable companies to understand how the same marketing action can impact the choices of individual customers differently. This article provides an academic... View Details

Keywords: Personalization; Targeting; Experiments; Observational Studies; Policy Implementation; Policy Evaluation; Customization and Personalization; Marketing Strategy; AI and Machine Learning

SSRN

20 May 2009
Working Paper Summaries

On Good Scholarship, Goal Setting, and Scholars Gone Wild

Keywords: by Lisa D. Ordóñez, Maurice E. Schweitzer, Adam D. Galinsky & Max H. Bazerman

1982
Article

When Self-Descriptions Contradict Behavior: Actions do Speak Louder than Words

By: T. M. Amabile and L. Kabat

Subjects viewed two videotapes, one depicting a stimulus person's self-description and the other depicting that person's behavior in a conversation, according to a four-way factorial design personality descriptor used in the self-description ("introvert" or... View Details

Keywords: Behavior; Perception; Cognition and Thinking; Judgments

Purchase

July 2021
Article

Consumers—Especially Women—Avoid Buying from Firms with Higher Gender Pay Gaps

By: Tobias Schlager, Bhavya Mohan, Katherine DeCelles and Michael I. Norton

We document a unique driver of consumer behavior: the public disclosure of a firm’s gender pay gap. Four experiments provide causal evidence that when firms are revealed to have gender pay gaps, consumers are less willing to pay for their goods, a reaction driven by... View Details

Keywords: Pay Gap; Perceived Wage Fairness; Purchase Intention; Gender; Wages; Fairness; Perception; Consumer Behavior

2009
Working Paper

Mental Health in the Aftermath of Conflict

By: Quy-Toan Do and Lakshmi Iyer

We survey the recent literature on the mental health effects of conflict. We highlight the methodological challenges faced in this literature, which include the lack of validated mental health scales in a survey context, the difficulties in measuring individual... View Details

Keywords: Ethnicity; War; Health Disorders; Policy; Health Care and Treatment; Conflict and Resolution; Bosnia and Hercegovina

2007
Other Unpublished Work

Implementing Technology

By: Diego Comin and Bart Hobijn

We introduce a tractable model of endogenous growth in which the returns to innovation are determined by the technology adoption decisions of the users of new technologies. Technology adoption involves an implementation investment that determines the initial... View Details

Keywords: Learning; Investment; Investment Return; Innovation and Invention; Growth and Development Strategy; Performance Productivity; Technology Adoption

08 May 2025
HBS Seminar

Ramesh Johari, Stanford

March 2022
Article

Loan Types and the Bank Lending Channel

By: Victoria Ivashina, Luc Laeven and Enrique Moral-Benito

Using credit-registry data for Spain and Peru, we document that four main types of commercial credit—asset-based loans, cash flow loans, trade finance and leasing—are easily identifiable and represent the bulk of corporate credit. We show that credit growth dynamics... View Details

Keywords: Bank Credit; Loan Types; Bank Lending Channel; Credit Registry; Banks and Banking; Credit; Financing and Loans

March 2018
Article

Polluted Morality: Air Pollution Predicts Criminal Activity and Unethical Behavior

By: Jackson G. Lu, Julia J. Lee, F. Gino and Adam D. Galinsky

Air pollution is a serious problem that influences billions of people globally. Although the health and environmental costs of air pollution are well known, the present research investigates its ethical costs. We propose that air pollution can increase criminal and... View Details

Keywords: Pollutants; Behavior; Moral Sensibility; Crime and Corruption

July 2015
Article

BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment

By: Uma R. Karmarkar and Bryan Bollinger

As concerns about pollution and climate change have become more central in public discourse, shopping with reusable grocery bags has been strongly promoted as environmentally and socially conscious. In parallel, firms have joined policy makers in using a variety of... View Details

Keywords: Grocery Shopping; Reusable Bags; Licensing; Priming; Goals; Hedonic; Marketing Strategy; Consumer Behavior; Environmental Sustainability; Retail Industry

2013
Article

Immigration and Employer Transitions for STEM Workers

By: Sari Pekkala Kerr and William R. Kerr

We analyze the career trajectories of STEM workers and firm-level hiring of immigrants using the Longitudinal Employer-Household Dynamics (LEHD) database of the US Census Bureau. We find STEM career adjustments during periods of abnormally high immigration into the... View Details

Keywords: Nationality; Employment; Immigration