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Publications

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  • All HBS Web  (793)
    • People  (4)
    • News  (202)
    • Research  (472)
    • Multimedia  (2)
  • Faculty Publications  (155)

Show Results For

  • All HBS Web  (793)
    • People  (4)
    • News  (202)
    • Research  (472)
    • Multimedia  (2)
  • Faculty Publications  (155)
← Page 12 of 793 Results →
  • Web

HBS - The year in Review

pandemic travel restrictions, the program pivoted to focus on US challenges and opportunities, taking more than 1,000 students to one of 15 domestic locations. With a lens on the course’s three modules—contextual intelligence, team effectiveness, and View Details
  • 23 Jan 2024
  • Book

More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

a form and scale that has never existed before. You’re not just along for the ride—you’re part of the action. Imagine if you could have a true stake in Star Wars and own a character in that universe. Or play a role in designing the... View Details
Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services
  • 20 Sep 2016
  • First Look

September 20, 2016

hosts who have never had an African-American guest, suggesting only a subset of hosts discriminate. While rental markets have achieved significant reductions in discrimination in recent decades, our results suggest that Airbnb’s current View Details
Keywords: Sean Silverthorne
  • 21 Mar 2019
  • HBS Case

The Ferrari Way

“If you drive a Ferrari, you put premium petrol in the tank, you hit the motorway, and you step on the gas.” —Soccer star Zlatan Ibrahimovic That purring engine. The buttery soft leather. Those sleek curves. The essence of a Ferrari transcends any one particular View Details
Keywords: by Michael Blanding; Auto
  • 27 Sep 2018
  • Research & Ideas

Religion in the Workplace: What Managers Need to Know

a baker whose religious beliefs compelled him to refuse to design a cake for a gay couple’s wedding reception. “My guess is that most companies don’t have a written policy that articulates how to handle religion in the workplace in a way... View Details
Keywords: by Dina Gerdeman; Food & Beverage; Apparel & Accessories
  • February 2011
  • Case

ABICI

By: Mukti Khaire, Elena Corsi and Elisa Farri
The co-founder of an Italian, design based bicycle manufacturer evaluates if reducing costs by outsourcing would impact its brand. The company was founded in 2005 in Italy by three friends and in its first five years, it had enjoyed steady growth and built a strong... View Details
Keywords: Trade; Entrepreneurship; Profit; Job Cuts and Outsourcing; Brands and Branding; Product Design; Product Development; Production; Bicycle Industry; Manufacturing Industry; Italy
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Khaire, Mukti, Elena Corsi, and Elisa Farri. "ABICI." Harvard Business School Case 811-085, February 2011.
  • 17 Feb 2020
  • Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

the problem you wish to solve that they’ll provide insight into who they are. Surveys. Surveys are difficult to design and often capture random and subjective information instead of getting real data to inform your product. Great surveys... View Details
Keywords: by Julia Austin
  • 19 Apr 2011
  • First Look

First Look: April 19

paper, we unpack the concept of absorptive capacity and separately explore the effect of different types of prior experience on the capacity to adopt external knowledge and make internal inventions. We also measure how absorptive capacity is influenced by changes in... View Details
Keywords: Sean Silverthorne
  • Web

Entrepreneurship - Faculty & Research

100 artists and designers to present 87 art exhibitions and 1,826 public programs to over 1.8 million visitors, including many important leaders from all over the world. Given the context of the economic and political environment in the... View Details
  • 20 Nov 2018
  • First Look

New Research and Ideas, November 20, 2018

structure may affect borrowing costs. Corporate legal structure refers to the legal fragmentation of a firm into multiple, separately incorporated entities. This fragmentation is bound to be a factor when lenders determine the pricing of debt and View Details
Keywords: Dina Gerdeman
  • January 2018
  • Case

Scaling Swagbucks (A)

By: Jeffrey F. Rayport and Matthew G. Preble
In early 2014, Chuck Davis (HBS '86) has joined Swagbucks as its first professional CEO to scale a successful and profitable brand promotion and consumer research business. Davis came into the job while serving as a venture partner at TCV, a growth stage VC firm,... View Details
Keywords: Loyalty Management; Scaling; Scale; Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Leading Change; Growth Management; Religion; Information Technology; Internet and the Web; Transition; Leadership; Web Services Industry; Technology Industry
Citation
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Rayport, Jeffrey F., and Matthew G. Preble. "Scaling Swagbucks (A)." Harvard Business School Case 818-070, January 2018.
  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

which these issues can be addressed. The course provides students with a framework for analyzing how family ownership, control, and management affect value and whether and how more value can be created for the various stakeholders in family firms. The course is View Details
Keywords: Martha Lagace
  • 11 Dec 2012
  • First Look

First Look: Dec. 11

Case 113-025 A small company in the graphic design business faces severe price competition. The company must respond by cutting costs and making process improvements. Purchase this case:http://hbr.org/search/113025-PDF-ENG TWA Parts (A)... View Details
Keywords: Sean Silverthorne
  • Web

Mid-US - Global

the Spirits Industry In an episode of Harvard Business Review's "Cold Call" podcast, Senior Lecturer Hise Gibson discusses the case "Uncle Nearest: Creating a Legacy." In 2017, Fawn Weaver cofounded Uncle Nearest, a premium American whiskey View Details
  • 26 Aug 2019
  • Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

this product.” During the video’s 12-plus minutes of step-by-step instructions, Hughes holds up product after product close to the camera so viewers can get a good look at each brand name. Because, after all, Hughes isn’t merely sharing... View Details
Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

enterprises seem incapable of transformative innovation, it is due to how we design and manage them, rather than anything inherent in their scale. In fact, Creative Construction argues, if used properly, scale can be an asset, rather than... View Details
Keywords: Dina Gerdeman
  • 14 Jul 2014
  • Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

what extreme adherents of a brand like about a product, designers can identify features to emphasize for all consumers. "A lover of a product can help identify aspects that are providing value, helping... View Details
Keywords: by Michael Blanding
  • 08 Aug 2022
  • HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

since. Some analysts predicted that the band would do more to grow South Korea’s gross domestic product over 10 years than the 2018 PyeongChang Winter Olympics. Underdogs with a strategy The band’s explosion was the result of a carefully View Details
Keywords: by Shalene Gupta; Media & Broadcasting; Music
  • Web

Topics - HBS Working Knowledge

(19) Annual Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (11) Attitudes (18) Auctions (4) Balanced Scorecard (11) Banks and Banking (30) Behavioral Finance (7) Behavior (75) Bids and Bidding (1) Bonds (7) Borrowing and Debt (14)... View Details
  • Web

Research Services - Faculty & Research

ensure the seamless execution of around 20 research events annually. In addition, the Marketing and Communications group is available for faculty consultations to promote specific research or to answer more general branding questions.... View Details
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