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  • Web

HBS - The year in Review

Velasquez, Mireille Verdonk; and MBA Class of 2022’s Siham Adous, Aaron Hancock, Brian Hollins, Diego Salas, Devon Sanford, Lucas Santos, Xonana Scrubb, and Tracey Thompson. RISE Fellows Profiles Faculty & Staff Demographics HBS has been... View Details
  • 29 Apr 2016
  • HBS Seminar

Richard Freeman, Harvard University & NBER

  • 18 Oct 2023
  • News

Spreading the Words

Shafiq Khan (MBA 1982) loves to solve problems. It’s what attracted him to the case study method at HBS and, after graduation, to consulting at Booz, Allen & Hamilton. Then, at United Airlines, Khan encountered another challenge: The company was spending one-sixth of... View Details
Keywords: April White
  • 29 Sep 2014
  • Research & Ideas

Why Do Outlet Stores Exist?

that companies are capturing more data on customers than ever before—recording not only demographic information, but also details on every product purchase they make. "So much attention is being put on retail analytics that it's like... View Details
Keywords: by Michael Blanding; Apparel & Accessories; Fashion; Retail
  • Web

Building the On-Demand Workforce - Managing the Future of Work

policymakers weighing? Featured Article Rethinking the On-Demand Workforce Joseph Fuller, Manjari Raman, Allison Bailey & Nithya Vaduganathan 20 OCT 2020 | Harvard Business Review Major demographic changes and the proliferation of online... View Details
  • Web

Diversity and Inclusion - Christensen Center for Teaching & Learning

experience are tough or that engineering students like to do numbers. Suggestion: Drawing on student experiences can greatly enrich the class discussion, as long as instructors avoid making generalizations about students based on those experiences. Asking a student to... View Details
  • Web

The Caring Company

Future of Work Almost a third of workers—and more senior executives—say their careers have been adversely affected by caregiving obligations. As Joe explains to this episode’s guest host, HBS alum and Care.com CEO Sheila Marcelo, View Details
  • 2023
  • Article

Building the Business Case for an Inclusive Approach to Digital Health Measurement with a Web App (Market Opportunity Calculator): Instrument Development Study

By: Mitchell Tang, Yashoda Sharma, Jennifer C. Goldsack and Ariel Dora Stern
Background: The use of digital health measurement tools has grown substantially in recent years. However, there are concerns that the promised benefits from these products will not be shared equitably. Underserved populations, such as those with lower education and... View Details
Keywords: Demographics; Product Development; Health Care and Treatment; Medical Devices and Supplies Industry
Related
  • Web

HBS - The year in Review

Marketing Faculty Promotions Two faculty members were promoted. Full Professor Full Professor Scott Duke Kominers Entrepreneurial Management Associate Professor Associate Professor Mark L. Egan Finance Faculty & Staff Demographics HBS has... View Details
  • 01 Dec 2023
  • News

Thinking Ahead

that not all companies should sell through social media. Does your customer base fit the demographics of a platform like TikTok? Is your product suited to the medium? “It’s probably more effective to sell cosmetics on TikTok than... View Details
Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
  • 05 Oct 2023
  • News

On the Move: Massimo (Max) Magni (MBA 2003)

Our “On the Move” series highlights HBS alumni who are taking on new roles and responsibilities. Here we speak with Massimo (Max) Magni (MBA 2003), who has been named Macy’s new chief customer and digital officer. In this role, Magni will take charge of Macy’s digital... View Details
Keywords: Retail Trade
  • September 2019 (Revised June 2021)
  • Case

Dove and Real Beauty: Building a Brand with Purpose

By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda
Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls... View Details
Keywords: Stereotype; Body Image; Female; Self-Esteem; Brands and Branding; Mission and Purpose; Advertising Campaigns; Gender; Resource Allocation
Related
  • 27 Jan 2020
  • Research & Ideas

Hard Work Isn't Enough: How to Find Your Edge

Passion Works Against You 6 Traits That Set Top Business Leaders Apart Why Managers Should Reveal Their Failures Related reading from the Working Knowledge Archives Looking Up and Looking Out: Career Mobility Effects of Demographic... View Details
Keywords: by Dina Gerdeman
  • 21 Aug 2013
  • Research & Ideas

What Went Wrong at J.C. Penney?

in a bad economy, since you're spending more money to attract a new demographic that isn't showing up fast enough. Meanwhile, your old demographic is deserting you, putting you between a rock and a hard... View Details
Keywords: by Jim Aisner; Retail
  • 01 Sep 2023
  • News

Returning to the Roots

It’s not a role he sought or expected. But when his brother died of a brain tumor late last year, Florent Latour (MBA 1999) became CEO of Maison Louis Latour, a winemaker established in 1797 in the Burgundy region of France. The 11th generation of his family to lead... View Details
Keywords: Julia Hanna; wine; entrepreneurship; family business; innovation; climate change; Beverage and Tobacco Product Manufacturing; Manufacturing
  • 30 Sep 2019
  • Book

6 Steps to Building a Better Workplace for Black Employees

treated fairly within their larger organizations. “These surveys should be broken down by demographic categories, including race and gender, to identify certain populations that have a lower engagement or sense of commitment to the... View Details
Keywords: by Dina Gerdeman
  • September 2017 (Revised September 2023)
  • Case

Chase Sapphire: Creating a Millennial Cult Brand

By: Shelle Santana, Jill Avery and Christine Snively
The launch of the Chase Sapphire Reserve credit card was enthusiastically received by millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one-year anniversary of the launch approaching, managers are focused on... View Details
Keywords: Brand ＆ Product Management; Product Strategy; New Product Development; Credit Card; Customer Acquisition; CRM; Millennials; Marketing; Marketing Strategy; Brands and Branding; Credit Cards; Product Development; Product Launch; Customer Relationship Management; Consumer Behavior; Demographics; Financial Services Industry; Service Industry; Banking Industry; United States; North America
Related
  • 07 Jul 2019
  • HBS Case

Walmart's Workforce of the Future

explores how technology and demographics are changing the way companies like Walmart, and their workers, operate. “The pace of change in the retail sector is truly extraordinary,” says Kerr, the D’Arbeloff Professor of Business... View Details
Keywords: by Julia Hanna; Retail
  • 23 Apr 2024
  • In Practice

Getting to Net Zero: The Climate Standards and Ecosystem the World Needs Now

With each month clocking record-breaking temperatures across the planet, this Earth Day reflected the renewed urgency of regulators and businesses to find climate-change solutions. The US Securities and Exchange Commission recently adopted new rules that will mandate... View Details
Keywords: by Rachel Layne
  • Web

Human Behavior & Decision-Making - Faculty & Research

Can Teach Leaders About Sustaining Long-Term Growth Re: Jo Tango & Christina M. Wallace 07 Oct 2024 Election 2024: Why Demographics Won't Predict the Next President Re: Vincent Pons & Jesse M. Shapiro More Articles Harvard Business... View Details