Demand and Consumers - Publications - Faculty & Research

13 Mar 2019
News

The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)

because we wanted it to be perfect. The reality is a startup isn’t about perfection on the first try. When we launched our first product we were hawks––watching and waiting for any feedback we could get. Hearing what View Details

21 Mar 2024
News

OC Alumni Get Clarity on AI; Inequality and Climate Change Explored in DC

Clubs News Clubs News Demystifying AI at Orange County Leadership Breakfast At its first HBS Leadership Breakfast event since before the pandemic, the HBS Association of Orange County (HBSAOC) tackled the potential of AI with a talk titled The Dawning of Artificial... View Details

Keywords: Margie Kelley

21 Jun 2021
News

How Traffic Congestion In Chicago Is Backing Things Up In Los Angeles: Pipeline Inventory Is Now A Big Logistics Problem

01 Apr 1996
News

Stewards of the Seventh Generation

than their share of scarce environmental resources and therefore must now consume less," observes Fri. "Another is that the developing countries, whose exploding populations threaten to tax the carrying... View Details

Keywords: Marguerite Rigoglioso, Garry Emmons, Linda Goodspeed, and Elaine Gottlieb

22 Feb 2022
News

New Urban Order

Highway As cities reshape themselves and populations increase, demand for goods will rise. And if the pandemic taught us anything about supply View Details

18 Sep 2019
News

Level Up

entering the Age of the Fluid Fan, she says, in which fans are becoming more open to switching allegiances, trying out new platforms, and constantly demanding convenience. “Our thesis is you need to operate... View Details

Keywords: Paul Flannery and Dan Morrell; illustrations by Matt Chinworth

01 Dec 2000
News

Latin America's Decade

to PCs and hence to the Net." Thus, Azuela expects the bulk of Internet growth will occur in the B2B sector and wireless applications. Auction house DeRemate.com, currently a leader in the region's View Details

Keywords: Garry Emmons and Julia Hanna; Latin America; research; infrastructure; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments

20 Nov 2017
News

How Independent Bookstores Have Thrived in Spite of Amazon.com

01 Mar 2023
News

Clearing the Air

2022, it was heralded as a landmark investment in the environment. “This bill is the biggest step forward on climate ever,” President Joe Biden said when he signed the legislation, which included $369 billion for efforts such as advancing clean energy, curbing... View Details

Keywords: April White and Dan Morrell; Illustrations by Richard Borge

15 Dec 2015
News

The Year in Ideas 2015

Assistant Professor Michael Luca found in a field experiment. “As consumers come to expect everything on-demand in the wake of the growing popularity of on-demand apps, such as Uber, Lyft, and Instacart, we... View Details

Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White

26 Jul 2022
News

Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews

04 May 2021
News

Best Buy Savior Hubert Joly Details a New Approach to Leadership

01 Feb 1997
News

Shaping the Future of Business: Entrepreneurial Evolution at HBS

field-based cases, notes, and software models have been created for Entrepreneurial Finance. "I started the course to shed light on how individuals and teams identify opportunities, how they marshall the... View Details

Keywords: Nancy O. Perry and Susan Young; profiles by Garry Emmons

01 Sep 2020
News

Action Plan: Finding Fluency

trying to be disciplined about a marketing calendar with 16-week lead times,” Dunaway recalls. Plans for April Fool’s Day and Olympics-related campaigns went out the window. “We had to ask: What are the needs that View Details

Keywords: April White; foreign language; education and technology; digital marketing; change management; COVID-19; Educational Services