Demand Forecasting - Publications - Faculty & Research

01 Nov 2016
First Look

First Look - November 1, 2016

within their private networks, who then transmit the information to arm’s length analysts outside the network. Specifically, we show that firms with more connected analysts have more accurate consensus forecasts and lower View Details

Keywords: Sean Silverthorne

09 Sep 2008
First Look

First Look: September 9, 2008

contribute to understanding the contingent effects of policy on organizations and the rise of large corporations in the twentieth century. Download the paper: http://www.hbs.edu/research/pdf/09-025.pdf Over-reaction to Demand Changes Due... View Details

Keywords: Sean Silverthorne

July 2002
Case

Introducing ... The XFL!

By: Susan M. Fournier, Stephen A. Greyser and Seth Schulman

When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title... View Details

Keywords: Advertising; Forecasting and Prediction; Product Positioning; Consumer Behavior; Product Development; Culture; Commercialization

Citation

Educators

Purchase

21 Mar 2024
Blog Post

IFC India: Renewable Energy - CleanMax

India is continuing to deploy new fossil fuel power generation, largely because of (a) the tremendous energy demand forecasts of the country and (b) inadequacies in grid infrastructure and energy storage.... View Details

11 Jan 2011
First Look

First Look: Jan. 11

Publication:Journal of Finance (forthcoming) Abstract We show that characteristics of stock issuers can be used to forecast important common factors in stocks' returns such as those associated with book-to-market, size, and industry.... View Details

Keywords: Sean Silverthorne

10 Jun 2002
Research & Ideas

How to Look at Globalization Now

model also suggests, and theoretical modeling confirms, that many of the dynamics that often accompany globalization can in fact increase the viability of locally standardized strategies over time. Specifically, dgrowth, the broadening of View Details

Keywords: by Martha Lagace

May 2021 (Revised February 2024)
Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States

Citation

Purchase

09 May 2011
Research & Ideas

Moving From Bean Counter to Game Changer

and consumer lending. The researchers chose to study risk-management experts because their role has risen in importance with demands for improved corporate governance and the need for better forecasting and... View Details

Keywords: by Kim Girard; Banking

01 Mar 2016
First Look

March 1, 2016

their demand for a risky asset by weighing two signals: an average of the asset’s past price changes and the asset’s degree of overvaluation. The two signals are in conflict, and investors “waver” over time in the relative weight they put... View Details

Keywords: Sean Silverthorne

05 Dec 2012
What Do You Think?

Should Managers Bother Listening to Predictions?

identify fairly reliable predictions from the guesses." Others identified people as the weak point in the process. Adam Hartung commented that " everyone should be evaluating trends and making forecasts they use to guide... View Details

Keywords: by James Heskett

27 Feb 2007
First Look

First Look: February 27, 2007

from NBER Working Paper No. 6011, April 1997, Harvard Business School Working Paper No. 98-024, 1997) Abstract We model the equilibrium price and quantity of risk transfer between firms and financial intermediaries. Value-maximizing firms have downward sloping View Details

Keywords: Martha Lagace

26 Jun 2007
First Look

First Look: June 26, 2007

include positioning strategies, choosing the proper channel, potential partnerships, manufacturing issues, market analysis, and PR management. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=507016 View Details

Keywords: Martha Lagace

26 Sep 2006
First Look

First Look: September 26, 2006

Analysts' Forecasts and Stock Returns Authors:Mark T. Bradshaw, Scott A. Richardson, and Richard G. Sloan Periodical:Journal of Accounting & Economics 42, no. 1&2 (October 2006): 53-85 Abstract We develop a comprehensive and... View Details

Keywords: Sean Silverthorne

15 Aug 2016
Research & Ideas

Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

how we thought about online opportunities one year after the dot-com bubble burst. In retrospect, many of my thoughts about the internet’s future evolution missed the mark. If you think history repeats itself, then these forecasting... View Details

Keywords: by Thomas R. Eisenmann; Technology

24 Jan 2012
First Look

First Look: Jan. 24

Abstract We examine the effect of mandatory International Financial Reporting Standards (IFRS) adoption on firms' information environment. We find that after mandatory IFRS adoption, consensus forecast errors decrease for firms that... View Details

Keywords: Sean Silverthorne

July – August 2008
Article

When Virtue Is a Vice

By: Anat Keinan and Ran Kivetz

Choosing duty over pleasure today can cause regret down the road—whereas regret over the reverse is fleeting. Marketers of luxury products and services should consider prompting customers to predict their future feelings about choices made now. View Details

Keywords: Decision Choices and Conditions; Forecasting and Prediction; Moral Sensibility; Marketing Strategy; Consumer Behavior; Emotions; Luxury

Citation

Find at Harvard

Purchase

June 2000 (Revised March 2002)
Teaching Note

Iridium LLC TN

By: Benjamin C. Esty

Teaching Note for (9-200-039). View Details

Keywords: Financing and Loans; Risk and Uncertainty; Information Technology; Insolvency and Bankruptcy; Financial Strategy; Performance; Valuation; Forecasting and Prediction; Demand and Consumers; Communications Industry

Citation

Purchase

24 Apr 2012
First Look

First Look: April 24

to large exogenous sources of non-systematic income risk? We use a series of randomized field experiments in rural India to test the importance of price and non-price factors in the adoption of an innovative rainfall insurance product. View Details

Keywords: Carmen Nobel

16 Oct 2013
Op-Ed

Response to Readers: Combating Climate Change with Nuclear Power and Fracking

newly approved Gen III+ nuclear reactors (e.g., AP-1000 variants or even the still-to-be-approved, but largely derivative Small Modular Reactors) are not likely to produce power cheaply enough to change the currently forecast build out of... View Details

Keywords: by Joe Lassiter; Energy; Utilities

September 2023 (Revised December 2023)
Case

TetraScience: Noise and Signal

By: Thomas R. Eisenmann and Tom Quinn

In 2019, TetraScience CEO “Spin” Wang needed advice. Five years earlier, he had cofounded a startup that saw early success with a hardware product designed to help laboratory scientists in the biotechnology and pharmaceutical spaces more easily collect data from... View Details