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- All HBS Web (587)
- Faculty Publications (178)
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- June 2020
- Teaching Note
Understanding the Brand Equity of Nestlé Crunch Bar
By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
- 07 Jan 2019
- Research & Ideas
The Better Way to Forecast the Future
Grushka-Cockayne, that executives should adopt a similar approach when it comes to using probability forecasts of business-critical issues; for example, the likelihood that product demand will increase by a given percentage next quarter.... View Details
- 07 Jun 2004
- Research & Ideas
What Drives Supply Chain Behavior?
be divided into strategic and operational activities. Strategic activities include, among others, long-term capacity planning and network configuration of warehouses, distributors, and retail stores. Examples of operational activities include short-term View Details
Keywords: by Sarah Jane Johnston
- 29 Jan 2013
- First Look
First Look: Jan. 29
extension product. The quality and demand for a brand extension can be higher if the brand is perceived as caring only for its most quality-conscious consumers rather than for all possible buyers of the good. Not Just for Stereotyping... View Details
Keywords: Sean Silverthorne
- 21 Feb 2005
- Op-Ed
Is Business Management a Profession?
reason that the issue of trust arises is that these individuals are expected to exercise judgment—based on specialized knowledge and methods of analysis that they alone are thought to possess—in areas in which their decisions affect the... View Details
- 20 Oct 2010
- Op-Ed
Export Competitiveness: Reversing the Logic
export is what has often been understood as "export competitiveness". In this thinking, exports become the target and ultimate goal of economic policy. While the crisis has increased the demand for growth strategies, it has also... View Details
Keywords: by Christian Ketels
- 25 May 2021
- Research & Ideas
White Airbnb Hosts Earn More. Can AI Shrink the Racial Gap?
Indeed, Zhang’s research found that prior to launching the algorithm in 2015, Airbnb’s white hosts made $12.16 more per day than Black hosts, according to the study, Can an AI Algorithm Mitigate Racial Economic Inequality? An Analysis in... View Details
- 26 Aug 2014
- First Look
First Look: August 26
rates to monetary shocks appears to reflect changes in term premia. One mechanism that may generate such variation in term premia is based on demand effects due to the existence of what we call "yield-oriented" investors. We... View Details
Keywords: Sean Silverthorne
- 14 Jun 2010
- Research & Ideas
The Hard Work of Measuring Social Impact
to accountability demands from a variety of constituents. (These papers are: "The Many Faces of Nonprofit Accountability" [PDF] and "The Limits of Nonprofit Impact: A Contingency Framework for Measuring Social Performance" [PDF]).... View Details
Keywords: by Julia Hanna
- 18 Dec 2006
- Lessons from the Classroom
Grooming Next-Generation Leaders
use the right approach at the right time and change as the situation demands is going to be tough. Not everybody can do it. That's going to distinguish the true leaders from people who are capable but not leaders." Targeting Talent... View Details
Keywords: by Martha Lagace
- 08 Dec 2009
- First Look
First Look: Dec. 8
Economics 1, no. 1 (December 2009) Abstract Much of empirical corporate finance focuses on sources of the demand for various forms of capital, not the supply. Recently, this has changed. Supply effects of equity and credit markets can... View Details
Keywords: Martha Lagace
- 18 Oct 2017
- Research & Ideas
How Economic Clusters Drive Globalization
change an industry that starts as extractive to producing externalities that foster development.” In the case of Costa Rica’s ecotourism industry, Giacomin reviews earlier analysis by HBS history Professor Geoffrey Jones and research... View Details
- 17 Dec 2007
- Research & Ideas
The Rise of Medical Tourism
not aware of such analysis yet. My guess is that the bulk of India's problem is primary health, and has nothing to do with tertiary care. And the primary health problem is not going to be addressed by a private hospital for the most part... View Details
- 10 Feb 2003
- Research & Ideas
Commodity Busters: Be a Price Maker, Not a Price Taker
competitive as well as customer pressure. This demands confidence, not bravado; astute analysis not raw aggression; and requires careful, empathetic focus on the other players in the marketplace.... View Details
Keywords: by Benson P. Shapiro
- 20 Oct 2003
- Research & Ideas
Gaps in the Historical Record: Development of the Electronics Industry
lacked the funds necessary to build a DVD factory and exited the consumer electronic industry almost entirely at the end of the 1990s. Again, this relatively unknown story provides an intriguing opportunity for description and analysis by... View Details
- November 1993 (Revised March 1995)
- Case
Marsh Supermarkets, Inc. (A): The Marsh Super Study
In response to recent trends in grocery retailing, Marsh Supermarkets has completed an intensive 65-week study of the activity at 5 superstores in the midwest United States. The study tracked the sales, profits, space, and promotion dynamics of the entire store: dry... View Details
Burke, Raymond R. "Marsh Supermarkets, Inc. (A): The Marsh Super Study." Harvard Business School Case 594-042, November 1993. (Revised March 1995.)
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
product categories on the Internet. An analysis by Harris Interactive ecommercePulse computed the ratio of dollars consumers spent offline as a result of online shopping to dollars spent online. The greater the ratio, the more likely that... View Details
- 23 Mar 2020
- Research & Ideas
Product Disasters Can Be Fertile Ground for Innovation
medical radiation safety. "The demand shock caused by an accident could actually be good news for companies." “There was suddenly a huge spike in the public’s attention on medical radiation risk,” says Hong Luo, James Dinan and... View Details
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
emotions of viewers. "To make this analysis even more useful, we need to get a measure of the enjoyment or the feeling a person is experiencing while watching a commercial—and we want that to be as unobtrusive as the eye tracker, at... View Details
- 19 Jul 2004
- Research & Ideas
Your Customers: Use Them or Lose Them
competitors, she said. The quotes are accurate, Progressive's are lowest less than half the time, and if they are not the lowest then the customer usually goes elsewhere. "So how does that make sense? What they're capitalizing on is that Progressive is better at... View Details
Keywords: by Martha Lagace