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  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

plenty of die-hard fans willing to push back when a consumer issues an online attack, Avery says. “The best defense against people who are speaking badly about you on social media is to have an incredibly loyal relationship with your... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • 06 Sep 2004
  • Research & Ideas

The Innovator’s Battle Plan

appeal to new customers.12 When confronted with wireless technologies, for example, the incumbent phone companies chose growth-driven co-option. They developed wireless technology using internal resources and tried to market it to new customers. View Details
Keywords: by Clayton M. Christensen, Scott D. Anthony & Erik A. Roth
  • 01 Mar 2021
  • What Do You Think?

What Does Remote Work Mean for Middle Managers?

defensive for years. Organizations have been delayering—eliminating middle management jobs—to try to be more agile, with faster decision making and execution. Downsizing in the name of economies of scale has hit middle management hard.... View Details
Keywords: by James Heskett
  • 06 Dec 2017
  • What Do You Think?

Is It Time To Break Up Amazon, Apple, Facebook, or Google?

Can a Platform-Based Tech Giant Be Broken Up? The answer to this month’s question of whether platform-based tech giants Amazon, Apple, Facebook, or Google should be broken up was a resounding “no.” “TD in FL” put it succinctly with one of the age-old View Details
Keywords: by James Heskett; Technology; Web Services
  • 08 Feb 2010
  • HBS Case

Looking Behind Google’s Stand in China

defense of human rights of citizens in host countries in which our multinationals operate. Q: What do you make of China's assertiveness of late, not only in the business sphere but in the political world as well? A: China has become more... View Details
Keywords: by Sean Silverthorne; Technology
  • 22 Aug 2005
  • Research & Ideas

The Hard Work of Failure Analysis

defensive or difficult. By contrast, a few highly learning-oriented consultants were able to engage in discussion and analysis that involved raising questions about how they themselves contributed to the problem. In these analytic... View Details
Keywords: by Amy Edmondson & Mark D. Cannon
  • 28 Apr 2003
  • Research & Ideas

Supply Chain Risk: Deal With It

risks being caused by high-profile events such as the attacks of 9/11. Based on statistical probabilities, risk managers view 9/11 as an "outlier" or exceptional event; but even so, it has spurred a host of defensive reactions.... View Details
Keywords: by David Stauffer
  • 15 Jun 2007
  • Research & Ideas

Remembering Alfred Chandler

done. Nor was he the elegant Robert E. Lee, fending off superior forces through ingenious defensive maneuvers. Instead he was the relentless Ulysses S. Grant—grinding out a series of costly victories at Shiloh, Vicksburg, and finally in... View Details
Keywords: by Sean Silverthorne
  • 13 Jan 2021
  • Research & Ideas

How 'Small C' Change Can Beat Large-Scale Rebuilding

champion Bayern Munich started with a miserable performance in the 2019-2020 season and had lost sight of what it stood for—success and glory. Its season featured missing results, alarming defensive problems, and struggles to defeat even... View Details
Keywords: by Boris Groysberg, Sascha L. Schmidt, and Sebastian Flegr; Sports
  • 18 Aug 2008
  • Research & Ideas

How Disruptive Innovation Changes Education

our schools." The ability of these lenses to shed new light on complicated problems has been proven in contexts ranging from national defense to semiconductors; from health care to retailing; and from automobiles to financial... View Details
Keywords: by Martha Lagace; Education
  • 10 Oct 2011
  • Research & Ideas

Retailing Revolution: Category Killers on the Brink

two-day shipping for Prime members help Amazon to shrink the immediacy gap, there are still many items or occasions when a customer feels the need to have a product instantly. Convenience will thus become a key defense against e-commerce... View Details
Keywords: by Rajiv Lal & Jose B. Alvarez; Retail
  • 08 Sep 2008
  • HBS Case

The Value of Environmental Activists

There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
Keywords: by Sarah Jane Gilbert; Energy; Utilities
  • 16 May 2012
  • Research & Ideas

Can Decades of Military Overspending be Fixed?

Editor's note: Even with recent disclosures about out-of-control spending on corporate perks and government agency parties, the US military is frequently held up as the exemplar of organizational largesse run wild. In the new book Defense... View Details
Keywords: by J. Ronald Fox; Service
  • 28 Nov 2016
  • Research & Ideas

Challenging the Belief that Liability Laws Kill Medical Device Innovation

Defensive medicine spurs innovation They found, ultimately—and perhaps counterintuitively—that far from being an inhibitor to innovation, the practice of defensive medicine might have actually encouraged it.... View Details
Keywords: by Michael Blanding; Medical Devices & Supplies
  • 01 May 2006
  • What Do You Think?

Who Will Cast a Longer Shadow on the 21st Century: Friedman or Galbraith?

money, governments could have an immediate and important impact on such things as interest rates, inflation, and general economic prosperity. Galbraith advocated the state's involvement in insuring the defense of the country, education... View Details
Keywords: by James Heskett
  • 06 Jan 2011
  • What Do You Think?

How Should Management Deal With “Anonymous”?

to care in the use of the Internet, Gerald Nanninga pointed out that the best defense might well be a carefully-crafted strategy that competitors can't replicate even if they are familiar with it . Another creative proposal, leaking... View Details
Keywords: by James L. Heskett
  • 06 Mar 2019
  • Sharpening Your Skills

Has the Glass Ceiling Been Broken (or at Least Cracked)?

Negotiation to Gendered NegotiationsHow does gender affect negotiations within organizations or rather how do organizations affect gender relations? Explaining the Persistence of Gender Inequality: The Work-Family Narrative as a Social View Details
Keywords: by Sean Silverthorne
  • 18 Apr 2005
  • Lessons from the Classroom

NFL Players Touch Down at HBS

each other as well as with HBS faculty and MBA students. "Usually on the field you just want to knock the crap out of each other," said Je'Rod Cherry, defensive back for the New England Patriots. "But here I can talk to... View Details
Keywords: by Sean Silverthorne; Sports
  • 01 Mar 2010
  • Op-Ed

A Golden Opportunity for Ford and GM

missing this golden opportunity. The last and perhaps most important lesson for leaders going through a crisis is that they cannot just play defense by cutting costs and waiting for the crisis to pass. They have to go on offense... View Details
Keywords: by Bill George; Auto
  • 27 Mar 2005
  • Research & Ideas

Should I Pay the Bribe?

accusations have a cost to the politicians, both in terms of the monetary cost of the legal defense efforts and in terms of the reduced esteem of the uninformed public at home and abroad. My proposal is to have a group of former lawyers... View Details
Keywords: by Cynthia D. Churchwell
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