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(2,646)
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Show Results For
- All HBS Web
(2,646)
- People (4)
- News (244)
- Research (2,197)
- Events (9)
- Multimedia (5)
- Faculty Publications (1,527)
- August 2015
- Article
Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making
By: Uma R. Karmarkar, Baba Shiv and Brian Knutson
Price is a key factor in most purchases, but it can be presented at different stages of decision making prior to a purchase. We examine the sequence-dependent effects of price and product information on the decision-making process at both neural and behavioral levels.... View Details
Keywords: fMRI; Retail Promotion; Purchase Decisions; Price; Value; Decision Choices and Conditions; Consumer Behavior; Product Marketing; Retail Industry
Karmarkar, Uma R., Baba Shiv, and Brian Knutson. "Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making." Journal of Marketing Research (JMR) 52, no. 4 (August 2015): 467–481.
- 09 Jul 2024
- Research & Ideas
Chance Encounters: What's at Stake in Return-to-Office Decisions
office. They don’t want to fight with their employees and risk losing people. They will end up being remote or hybrid as a consequence of that tension but, again, that is often not a strategic decision in... View Details
- 1998
- Book
Smart Choices: A Practical Guide to Making Better Decisions
By: John S. Hammond, Ralph L. Keeney and Howard Raiffa
Hammond, John S., Ralph L. Keeney, and Howard Raiffa. Smart Choices: A Practical Guide to Making Better Decisions. Boston: Harvard Business School Press, 1998, Finnish ed. (Paperback: Broadway Books, 2002; Translations: Arabic, Chinese, Danish, Dutch, German, Italian, Japanese, Korean, Portuguese, Slovene, Spanish, Swedish, Turkish.)
- Book Review
Review of Implementing New Technologies: Choice, Decision and Change in Manufacturing, edited by E. Rhodes and D. Wield
Leonard, Dorothy A. "Review of Implementing New Technologies: Choice, Decision and Change in Manufacturing, edited by E. Rhodes and D. Wield." Administrative Science Quarterly 32, no. 3 (September 1987).
- February 2021
- Case
The Tulsa Massacre and the Call for Reparations
By: Mihir Desai, Ruth Page, Suzanne Antoniou and Leanne Fan
How should historic social injustices be addressed? Survivors of the 1921 Tulsa Massacre and their descendants, including Representative Regina Goodwin of Tulsa, believe they should be addressed through reparations and have consequently continued to push the government... View Details
Keywords: Costs And Consequences; Decisions; Judgment And Decision-making; Lawsuit; Leading Change; Conflict Resolution; Perspective Taking; Prejudice; Bias; Reparations; Decision Making; Decision Choices and Conditions; Cost vs Benefits; Judgments; Race; Ethics; Fairness; Moral Sensibility; Values and Beliefs; Conflict Management; Governance; Corporate Accountability; Corporate Governance; Governing Rules, Regulations, and Reforms; Policy; Government and Politics; Government Legislation; History; Lawsuits and Litigation; Legal Liability; Mission and Purpose; Corporate Social Responsibility and Impact; Motivation and Incentives; Civil Society or Community; Social Issues; Oklahoma; Tulsa; United States
Desai, Mihir, Ruth Page, Suzanne Antoniou, and Leanne Fan. "The Tulsa Massacre and the Call for Reparations." Harvard Business School Multimedia/Video Case 221-707, February 2021.
- Article
A Brand's Eye View of Response Segmentation in Consumer Choice Behavior
By: Randolph E. Bucklin, Sunil Gupta and Sangman Han
Bucklin, Randolph E., Sunil Gupta, and Sangman Han. "A Brand's Eye View of Response Segmentation in Consumer Choice Behavior." Journal of Marketing Research (JMR) 32, no. 1 (February 1995): 66–74.
- March 2018
- Supplement
Sandra Brown Goes Digital (B): The Commitment Decision
By: Rosabeth Moss Kanter and Jonathan Cohen
Sandra Brown, a middle manager at a biotech company who has led internal and external movements for change over the last few years, faces a decision. Whether to continue to work for change at the company or move on to pursue new opportunities elsewhere, where her new... View Details
Keywords: Digital; Stakeholder Engagement; Managing Change; Career Path; Health Care Industry; Quality; Leading Change; Management; Organizational Change and Adaptation; Personal Development and Career; Decision Choices and Conditions
Kanter, Rosabeth Moss, and Jonathan Cohen. "Sandra Brown Goes Digital (B): The Commitment Decision." Harvard Business School Supplement 318-083, March 2018.
- 2023
- Working Paper
Complexity and Time
By: Benjamin Enke, Thomas Graeber and Ryan Oprea
We provide experimental evidence that core intertemporal choice anomalies -- including extreme short-run impatience, structural estimates of present bias, hyperbolicity and transitivity violations -- are driven by complexity rather than time or risk preferences. First,... View Details
Enke, Benjamin, Thomas Graeber, and Ryan Oprea. "Complexity and Time." NBER Working Paper Series, No. 31047, March 2023.
- 2010
- Article
Fretting About Modest Risks Is a Mistake
By: Matthew Rabin and Max Bazerman
Managers often engage in risk-averse behavior, and economists, decision analysts, and managers treat risk aversion as a preference. In many cases, acting in a risk-averse manner is a mistake, but managers can correct this mistake with greater reflection. This article... View Details
Rabin, Matthew, and Max Bazerman. "Fretting About Modest Risks Is a Mistake." California Management Review 61, no. 3 (May 2019): 34–48.
- Article
Modelling the Effect of Purchase Quantity on Consumer Choice of Product Assortment
By: Randolph E. Bucklin, Sunil Gupta and S. Siddarth
Bucklin, Randolph E., Sunil Gupta, and S. Siddarth. "Modelling the Effect of Purchase Quantity on Consumer Choice of Product Assortment." Journal of Forecasting 17, nos. 3-4 (June–July 1998): 281–301.
- 25 May 2023
- News
3 Strategies for Making Better, More Informed Decisions
- 11 Feb 2016
- Working Paper Summaries
Will a Five-Minute Discussion Change Your Mind? A Countrywide Experiment on Voter Choice in France
- 2006
- Article
Empowerment through Choice? A Critical Analysis of the Effects of Choice in Organizations
By: Roy Y.J. Chua and S Iyengar
Chua, Roy Y.J., and S Iyengar. "Empowerment through Choice? A Critical Analysis of the Effects of Choice in Organizations." Research in Organizational Behavior 27 (2006): 41–79.
- 2018
- Working Paper
Show or Tell? Improving Agent Decision Making in a Tanzanian Mobile Money Field Experiment
By: Jason Acimovic, Chris Parker, David F. Drake and Karthik Balasubramanian
When workers make operational decisions, the firm's global knowledge and the workers’ domain-specific knowledge complement each other. Oftentimes workers have the final decision-making power. Two key decisions a firm makes when designing systems to support these... View Details
Keywords: Employees; Decision Making; Training; Performance Improvement; Money; Mobile Technology; Developing Countries and Economies; Financial Services Industry
Acimovic, Jason, Chris Parker, David F. Drake, and Karthik Balasubramanian. "Show or Tell? Improving Agent Decision Making in a Tanzanian Mobile Money Field Experiment." Harvard Business School Working Paper, No. 18-106, May 2018.
- July 2008
- Article
Harnessing Our Inner Angels and Demons: What We Have Learned About Want/Should Conflicts and How That Knowledge Can Help Us Reduce Short-Sighted Decision Making
By: Katherine L. Milkman, Todd Rogers and Max Bazerman
Although observers of human behavior have long been aware that people regularly struggle with internal conflict when deciding whether to behave responsibly or indulge in impulsivity, psychologists and economists did not begin to empirically investigate this type of... View Details
Milkman, Katherine L., Todd Rogers, and Max Bazerman. "Harnessing Our Inner Angels and Demons: What We Have Learned About Want/Should Conflicts and How That Knowledge Can Help Us Reduce Short-Sighted Decision Making." Perspectives on Psychological Science 3, no. 4 (July 2008).
- 2007
- Working Paper
Harnessing Our Inner Angels and Demons: What We Have Learned About Want/Should Conflicts and How That Knowledge Can Help Us Reduce Short-Sighted Decision Making
By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
Although observers of human behavior have long been aware that people regularly struggle with internal conflict when deciding whether to behave responsibly or indulge in impulsivity, psychologists and economists did not begin to empirically investigate this type of... View Details
Milkman, Katherine L., Todd Rogers, and Max H. Bazerman. "Harnessing Our Inner Angels and Demons: What We Have Learned About Want/Should Conflicts and How That Knowledge Can Help Us Reduce Short-Sighted Decision Making." Harvard Business School Working Paper, No. 08-020, September 2007.
- July 2022 (Revised October 2024)
- Case
3G Capital
By: Jo Tango and Alys Ferragamo
In June 2022, 3G Capital Co-Managing Partners Alex Behring and Daniel Schwartz were in a partners’ meeting. On the agenda were three potential investments. Code named “Alpha,” “Bravo,” and “Charlie” (real target companies that have been disguised), they were the... View Details
Keywords: Investment Decisions; Investment Funds; Investment Portfolio; Decision Choices and Conditions; Private Equity; Leveraged Buyouts
Tango, Jo, and Alys Ferragamo. "3G Capital." Harvard Business School Case 823-010, July 2022. (Revised October 2024.)
- September 2004
- Article
Too Much of A Good Thing? The Role of Choice in Negotiation"
By: Michael Wheeler
Wheeler, Michael. Too Much of A Good Thing? The Role of Choice in Negotiation"." Negotiation 7, no. 9 (September 2004).
- January 2014
- Other Article
The Answer is 9,142: Understanding the Influence of Disruption Risk on Inventory Decision Making
By: Mark Cotteleer, Maria Ibanez and Geri Gibbons
The question was how many units of inventory a manager should order when faced with a possible disruption in supply. The correct answer is not guesswork, but based on 150 years of theory and practice. We examine individual choices made in this critical situation—and... View Details
Cotteleer, Mark, Maria Ibanez, and Geri Gibbons. "The Answer is 9,142: Understanding the Influence of Disruption Risk on Inventory Decision Making." Deloitte Review 14 (January 2014).
- July 2005
- Article
Profit Maximization versus Disadvantageous Inequality in Choice Behavior: The Impact of Self-Categorization
By: S. M. Garcia, A. Tor, M. Bazerman and D. T. Miller
Garcia, S. M., A. Tor, M. Bazerman, and D. T. Miller. "Profit Maximization versus Disadvantageous Inequality in Choice Behavior: The Impact of Self-Categorization." Journal of Behavioral Decision Making 18, no. 3 (July 2005): 187–198.