Database Marketing - Publications - Faculty & Research

03 Mar 2015
First Look

First Look: March 3

we identify core insights about how firms compete against one another in established markets. Based on our evaluation, we argue that a promising research opportunity for strategy lies in exploring how firms strategically interact in new View Details

Keywords: Sean Silverthorne

01 Oct 2002
News

Books

The Irrational Quest for Charismatic CEOs seem extraordinarily timely given the recent revelations of questionable conduct by corporate leaders. The scandals naturally produce an anxious curiosity about how such leaders obtained power in the first place. In 1996,... View Details

25 Sep 2018
First Look

New Research and Ideas, September 25, 2018

inventors who patent since 1920; a dataset of the employment, location, and patents of firms active in R&D since 1921; and a historical state-level corporate tax database since 1900, which we link to an existing View Details

Keywords: Dina Gerdeman

Fast Answer

Corporate Strategy Course - Project Resources

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A global database containing information on millions of companies, including private entities. View Details

Fast Answer

Black Business Leaders and Entrepreneurship

Filling the Gap: Underserved Markets in the Black Community Use these resources to validate the need underlying your business idea. Please contact infoservices@hbs.edu to schedule a consultation with a Baker librarian. ... View Details

05 Sep 2000
Research & Ideas

Building Bridges Between Education and Business

specific aspects of a company. It's much easier to get a business to open up about its marketing or logistics work, he said, when it doesn't feel compelled to show its overall corporate strategy. Another group's representative added that... View Details

Keywords: by Martha Lagace

25 Mar 2016
News

Putting Faith in a Good Education

president and CEO of COMPS InfoSystems between 1992 and 2000. During his leadership, the small regional print-publishing firm that covered commercial real estate became a national electronic database publisher, with 420 employees and... View Details

Keywords: Jill Radsken; Educational Support Services; Educational Services

01 Sep 2007
News

Club Leaders Get a Boost from Campus Conference

administrative overhead has fallen approximately 25 percent. “It’s an efficient, functional system,” he adds, citing the program’s capability in database management and automatic processing — two particularly useful qualities when it... View Details

Keywords: clubs; Centennial; outreach; Colleges, Universities, and Professional Schools; Educational Services

31 Oct 2017
First Look

New Research and Ideas, October 31, 2017

forthcoming Journal of Political Economy The Market for Financial Adviser Misconduct By: Egan, Mark, Gregor Matvos, and Amit Seru Abstract—We construct a novel database containing the universe of financial... View Details

Keywords: by Sean Silverthorne

Profile

Shantanu Rege

is to explore the differences between developed markets and emerging ones," Shantanu explains. "Analyzing a three- to five- percent-growth business within a developed market is very different from... View Details

19 Feb 2008
Research & Ideas

Radical Design, Radical Results

decades, but we know almost nothing about how companies manage design innovation," Verganti says. For their study, Verganti and Dell'Era focused on the Italian furniture industry, using a database (Webmobili.com) to classify 2,000... View Details

Keywords: by Julia Hanna; Consumer Products

29 Jun 2022
Blog Post

Harvard Business School Announces the 2022-2023 Blavatnik Fellows

& Company, where he worked on commercializing biologic therapies for autoimmune diseases. Leading market research and patient support program development gave Hunter a chance to interact with hundreds of patients and physicians who... View Details

07 Nov 2017
First Look

New Research and Ideas: November 7, 2017

Fall 2017 Business History Review The Alternative Business History: Business in Emerging Markets By: Austin, Gareth, Carlos Davila, and Geoffrey Jones Abstract—This article suggests that the business history of emerging View Details

Keywords: Carmen Nobel

01 Dec 1997
News

1997 Placement Data Reflect January Cohort's Success

and September cohorts would fare differently in the job market after graduation, since the January cohort proceeded straight through the MBA Program without the traditional summer work experience. Placement statistics for the Class of... View Details

22 Jul 2019
News

A Way Forward for Women

company, and location into a database and shared it with all the women. It was a valuable resource, but a database alone wouldn’t be enough, Hagemann reasoned. “If we launched a formal network,” she told... View Details

Keywords: Jill Radsken

12 Oct 1999
Research & Ideas

Paid for Success: Options for Compensating CEOs

the proxy statements of 478 large U.S. companies, analyzing executive compensation between 1980 and 1994. "We built a database that enabled us to measure with great precision, using the Black-Scholes formula, how much top executives... View Details

Keywords: by Judith A. Ross

01 Apr 2001
News

The Small Business Difference: How Smaller Companies Manage with Less

Slayton (MBA 1990) discussing the situation he faced in 1997 when he took over as president and CEO of a small company called MySoftware. The firm was a struggling Silicon Valley business that developed and sold software for a variety of small-business needs such as... View Details

Keywords: Garry Emmons; Business Schools & Computer & Management Training; Educational Services

19 Dec 2006
First Look

First Look: December 19, 2006

Working PapersAnomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test Authors:Andre Bonfrer, Ernest R. Berndt, and Alvin Silk Abstract We investigate the theoretical possibility and... View Details