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  • All HBS Web  (1,347)
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  • All HBS Web  (1,347)
    • News  (129)
    • Research  (1,004)
    • Events  (12)
    • Multimedia  (2)
  • Faculty Publications  (491)
← Page 12 of 1,347 Results →
  • May 2013
  • Teaching Note

Launching Krispy Natural: Cracking the Product Management Code (Brief Case)

By: Frank V. Cespedes and Heather Beckham
This case study concerns a review and interpretation of test market results for a new packaged good product. The purpose of the case is to provide students with practice and guidelines in the analysis of quantitative test market data while illustrating the roles of... View Details
Keywords: Analytics and Data Science; Analysis; Product Marketing
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Cespedes, Frank V., and Heather Beckham. "Launching Krispy Natural: Cracking the Product Management Code (Brief Case)." Harvard Business School Teaching Note 913-575, May 2013.

    Initial Coin Offering (ICO) Success and Post-ICO Performance

    We compile a comprehensive data set of initial coin offerings (ICOs) from 19 data sources including 11 ICO aggregators. We alleviate severe limitations of available ICO data by performing the first systematic analysis of ICO data quality. We use our data set to... View Details
    • December 2022
    • Article

    Initial Coin Offering (ICO) Success and Post-ICO Performance

    By: Evgeny Lyandres, Berardino Palazzo and Daniel Rabetti
    We compile a comprehensive data set of initial coin offerings (ICOs) from 19 data sources including 11 ICO aggregators. We alleviate severe limitations of available ICO data by performing the first systematic analysis of ICO data quality. We use our data set to study... View Details
    Keywords: Cryptocurrency; Investment Return; Entrepreneurial Finance; Success; Performance
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    Lyandres, Evgeny, Berardino Palazzo, and Daniel Rabetti. "Initial Coin Offering (ICO) Success and Post-ICO Performance." Management Science 68, no. 12 (December 2022): 8658–8679.
    • 31 May 2023
    • Research & Ideas

    With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

    haven’t made a service part of their routines, the authors find. These findings come as companies such as Procter & Gamble, Adidas, and McDonald’s are trying to collect more consumer data to hone their marketing messages. With... View Details
    Keywords: by Rachel Layne; Transportation
    • 27 Jul 2020
    • Working Paper Summaries

    Gender Inequality in Research Productivity During the COVID-19 Pandemic

    Keywords: by Ruomeng Cui, Hao Ding, and Feng Zhu
    • 28 Aug 2016
    • News

    G.E., the 124-Year-Old Software Start-Up

    • 05 Feb 2024
    • Research & Ideas

    The Middle Manager of the Future: More Coaching, Less Commanding

    to connect groups with disparate skills—like engineering, sales, and market analysis—at key points in a project. Extensive analysis of job postings Zhang bases his conclusions on a unique linguistic analysis... View Details
    Keywords: by Ben Rand
    • July 1991
    • Case

    Managing the U.S. Dollar in the 1980s

    By: W. Carl Kester and Richard P. Melnick
    Provides numerical data and alternative explanations concerning the U.S. dollar's rise and subsequent fall in value from 1981 through 1987. Students are challenged to study the evidence and make their own inferences concerning the dollar's movements and the degree of... View Details
    Keywords: Macroeconomics; Currency Exchange Rate; Price; Theory; United States
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    Kester, W. Carl, and Richard P. Melnick. "Managing the U.S. Dollar in the 1980s." Harvard Business School Case 292-001, July 1991.
    • September 1993 (Revised June 1995)
    • Case

    Wholesale Club Industry

    By: Walter J. Salmon
    The wholesale club industry experienced rapid growth in the 1980s. By 1993 there were signs that the industry was maturing and perhaps facing a shakeout. This case provides comprehensive data to permit an analysis of the viability and likely direction of the industry. View Details
    Keywords: Industry Growth; Retail Industry
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    Salmon, Walter J. "Wholesale Club Industry." Harvard Business School Case 594-035, September 1993. (Revised June 1995.)
    • 17 Mar 2014
    • News

    Social Media And Branding

    • 06 Apr 2020
    • Working Paper Summaries

    A General Theory of Identification

    Keywords: by Iavor Bojinov and Guillaume Basse
    • August 2023 (Revised March 2024)
    • Case

    Arla Foods: Data-Driven Decarbonization (A)

    By: Michael Parzen, Michael W. Toffel, Susan Pinckney and Amram Migdal
    The case describes Arla’s history, in particular its climate change mitigation efforts, and how it implemented a price incentive system to motivate individual farms to implement scope 1 greenhouse gas emissions mitigation measures and receive a higher milk price. The... View Details
    Keywords: Dairy Industry; Business Earnings; Agribusiness; Animal-Based Agribusiness; Acquisition; Mergers and Acquisitions; Decision Making; Decisions; Voting; Environmental Management; Climate Change; Environmental Regulation; Environmental Sustainability; Green Technology; Pollution; Moral Sensibility; Values and Beliefs; Financial Strategy; Price; Profit; Revenue; Food; Geopolitical Units; Global Strategy; Ownership Type; Cooperative Ownership; Performance Efficiency; Performance Evaluation; Problems and Challenges; Natural Environment; Science-Based Business; Business Strategy; Commercialization; Cooperation; Corporate Strategy; Food and Beverage Industry; Agriculture and Agribusiness Industry; Europe; United Kingdom; European Union; Germany; Denmark; Sweden; Luxembourg; Belgium
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    Parzen, Michael, Michael W. Toffel, Susan Pinckney, and Amram Migdal. "Arla Foods: Data-Driven Decarbonization (A)." Harvard Business School Case 624-003, August 2023. (Revised March 2024.)
    • Research Summary

    Complement Distribution on Platforms: Browser Wars from an Industry Perspective

    Empirical analysis of diffusion of new technolgoies, such as the browser, accounting for quality and distribution channels. Joint work with Tim Bresnahan. Exploits discrepancies in survey data to examine the role of information and awareness in consumer choice for... View Details
    • 17 Mar 2021
    • Working Paper Summaries

    Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment

    Keywords: by Patrick J. Ferguson and Karim R. Lakhani
    • 15 Jan 2019
    • Blog Post

    Interning in the Retail Sector

    project, to a data scientist where he was able to learn to code in R and utilize SQL and Tableau to strengthen his strategic analysis and data skillset. Learn how Wayfair... View Details
    Keywords: Consumer Products / Retail
    • August 2023 (Revised January 2024)
    • Supplement

    Arla Foods: Data-Driven Decarbonization (B)

    By: Michael Parzen, Michael W. Toffel, Susan Pinckney and Amram Migdal
    The case describes Arla’s history, in particular its climate change mitigation efforts, and how it implemented a price incentive system to motivate individual farms to implement scope 1 greenhouse gas emissions mitigation measures and receive a higher milk price. The... View Details
    Keywords: Dairy Industry; Earnings Management; Environmental Accounting; Animal-Based Agribusiness; Mergers and Acquisitions; Decisions; Voting; Climate Change; Environmental Regulation; Environmental Sustainability; Green Technology; Pollution; Moral Sensibility; Values and Beliefs; Financial Strategy; Price; Profit; Revenue; Food; Geopolitical Units; Cross-Cultural and Cross-Border Issues; Global Strategy; Cooperative Ownership; Performance Efficiency; Performance Evaluation; Problems and Challenges; Natural Environment; Science-Based Business; Business Strategy; Commercial Banking; Cooperation; Corporate Strategy; Motivation and Incentives; Food and Beverage Industry; Agriculture and Agribusiness Industry; Europe; United Kingdom; European Union; Denmark; Sweden; Luxembourg; Belgium
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    Parzen, Michael, Michael W. Toffel, Susan Pinckney, and Amram Migdal. "Arla Foods: Data-Driven Decarbonization (B)." Harvard Business School Supplement 624-036, August 2023. (Revised January 2024.)
    • 2009
    • Other Unpublished Work

    Singapore Competitiveness Report

    By: Christian H.M. Ketels, Ashish Lall and Boon Siong Neo

    The 2009 Singapore Competitiveness Report, the first in this new series of regular assessments by the Asia Competitiveness Institute (ACI) at the Lee Kuan Yew School of Public Policy, provides data and analysis to inform the discussions on the impact of the crisis... View Details

    Keywords: Economic Growth; Financial Crisis; Macroeconomics; Microeconomics; Policy; Competitive Strategy; Singapore
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    Ketels, Christian H.M., Ashish Lall, and Boon Siong Neo. "Singapore Competitiveness Report." Asia Competitiveness Institute, Singapore, November 2009.
    • 02 Nov 2016
    • Blog Post

    Career and Internship Choices for the Classes of 2016 and 2017

    consumer packaged goods, with the later appearing to be driven by interest in smaller, early-stage companies. View a complete analysis of the career and internship choices for the MBA Classes of 2016 and 2017.  View Details
    Keywords: All Industries
    • September 1992
    • Case

    Vintage Directions, Inc.

    By: Howard H. Stevenson
    Focuses on the problem of determining whether to continue with a start-up after the first market test. The company has seen product success but is far from break-even and needs additional financing. Focuses on opportunity analysis and the use of market data to assess... View Details
    Keywords: Product Launch; Product Marketing; Marketing Strategy; Forecasting and Prediction; Corporate Entrepreneurship; Business Startups; Business or Company Management
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    Stevenson, Howard H. "Vintage Directions, Inc." Harvard Business School Case 393-043, September 1992.
    • 11 Dec 2013
    • HBS Seminar

    John Deighton, Harvard Business School

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