Customer Tests - Publications - Faculty & Research

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Faculty & Research - Entrepreneurship

and function of customs and norms that intend to keep women from being promiscuous. Using large-scale survey data from more than 100 countries, I test the anthropological theory that a particular form of... View Details

30 Aug 2011
First Look

First Look: August 30

video ads. In a controlled experiment, joy and surprise were assessed through automated facial expression detection for a sample of ads. Concentration of attention was assessed through eye tracking and retention of viewers by recording zapping behavior. This allows... View Details

Keywords: Sean Silverthorne

05 Jan 2010
First Look

First Look: January 5

are not driven by reverse causality. These patterns are not driven solely by common law nations such as the United Kingdom and United States, but also hold in Continental Europe. Download the paper: http://www.hbs.edu/research/pdf/10-045.pdf Going Through the Motions:... View Details

Keywords: Martha Lagace

10 Apr 2012
First Look

First Look: April 10

Ariely Publication:Health Affairs 31 (February 2012) Abstract Policies that mandate calorie labeling in fast-food and chain restaurants have had little or no observable impact on calorie consumption to date. In three field experiments, we View Details

Keywords: Carmen Nobel

24 Apr 2018
Op-Ed

Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks

things. After those first days, the moment had passed and other voices were crowding out his company’s messages. Leading in crisis is the real test for leaders. Zuckerberg failed his big test and will... View Details

Keywords: by Bill George; Technology; Food & Beverage

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Finance - Faculty & Research

cash flows, and (ii) they successfully predict returns. Our results suggest asset pricing tests should abandon raw valuation ratios in favor of trend-based alternatives. Keywords: Cash Flow ; Volatility ; Investment Return ; Asset Pricing... View Details

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2023 Reunion Presentations - Alumni

technology—from AI to advanced batteries—to create value for their customers. Yet, this technology is still primarily built in developed economies for customers in these economies, and even within countries like the US, there remain stark... View Details

04 Sep 2013
What Do You Think?

How Relevant is Long-Range Strategic Planning?

employee and customer mind sets, and innovations, evolve at a rapid rate. The conversation was stimulated (can it be 16 years ago?) by Clayton Christensen's work leading to his book, The Innovator's Dilemma. In one sense, the book was... View Details

Keywords: by James Heskett

05 Apr 2016
First Look

April 5, 2016

a direct test proves otherwise. Women appear to positively select into negotiations and to know when to ask. By contrast, we find no significant evidence of such a positive selection for men. Download working paper:... View Details

Keywords: Sean Silverthlorne

Web

Human Behavior & Decision-Making - Faculty & Research

Economic Studies This paper studies the origins and function of customs and norms that intend to keep women from being promiscuous. Using large-scale survey data from more than 100 countries, I test the... View Details

23 Jan 2023
Research & Ideas

After High-Profile Failures, Can Investors Still Trust Credit Ratings?

answers the question, ‘Should we continue to rely on ratings, given all the times that ratings have been shown not to be correct?” Harvard Business School assistant professor Anywhere Sikochi and colleagues crunched thousands of ratings between 2003 and 2015 to View Details

Keywords: by Ben Rand

01 Jan 2007
News

Jaime Augusto Zobel de Ayala, MBA 1987

began in 1981. "My father offered me the opportunity to test the work environment in the Philippines at Ayala for a three-year trial period," he recalls. Although considering other options, Zobel took to his work at Ayala "like a fish to... View Details

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Topics - HBS Working Knowledge

Derivatives and Swaps (1) Credit (8) Crime and Corruption (43) Crisis Management (51) Cross-Cultural and Cross-Border Issues (23) Culture (10) Currency Exchange Rate (3) Currency (12) Curriculum and Courses (2) Customer Focus and... View Details

10 Feb 2020
In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

Innovation Science. 2. Technology is propelling business transformation “While some firms think about technology merely as a different type of capital investment that does not impact their way of doing things, others are adopting new technologies as they make... View Details

Keywords: by Danielle Kost

05 May 2022
Research & Ideas

Why Companies Raise Their Prices: Because They Can

many took advantage of economies of scale and other more efficient production processes. Yet, firms increasingly held on to the savings they gained from these reduced costs, rather than passing them on to customers in the form of lower... View Details

Keywords: by Rachel Layne

19 Oct 2022
Op-Ed

Cofounder Courtship: How to Find the Right Mate—for Your Startup

course neither of you have visited or playing a video game together can test how you collaborate or handle competition. You might also consider working on a start-up related project together to see how that feels, such as co-creating a... View Details

Keywords: by Julia Austin

Profile

Jean Luo

HBS; they said it was the best thing they ever did. Second, every time I’ve made a big decision—starting my career at Goldman Sachs, leaving it for San Francisco—it was life-changing in a positive way. I thought HBS would be life-changing, but I wouldn’t know how until... View Details

Keywords: Financial Services; Tech

06 Jun 2016
Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

Owners & Entrepreneurs. The answers are already starting to come in, thanks to initial results from a pilot test of “The Entrepreneurial Leader: Self Assessment” survey taken by 1,300 HBS alumni. Results allowed the researchers to... View Details

Keywords: by HBS Working Knowledge

30 Jan 2020
Research & Ideas

The Upside of Highlighting a Product's Downsides

later? At least in some cases, the answer is yes, according to Harvard Business School researchers who tested the effects of highlighting a product’s trade-offs with almost 400,000 customers of Australia’s... View Details