Customer Test - Publications - Faculty & Research

Profile

Thomaz Galvao

public and private resources. Ultimately, our training model may be online, in-person, or a hybrid of the two. We hope to understand how to customize the idea for own country.” If the testing is successful,... View Details

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Topics - HBS Working Knowledge

Derivatives and Swaps (1) Credit (8) Crime and Corruption (43) Crisis Management (51) Cross-Cultural and Cross-Border Issues (23) Culture (10) Currency Exchange Rate (3) Currency (12) Curriculum and Courses (2) Customer Focus and... View Details

05 May 2022
Research & Ideas

Why Companies Raise Their Prices: Because They Can

many took advantage of economies of scale and other more efficient production processes. Yet, firms increasingly held on to the savings they gained from these reduced costs, rather than passing them on to customers in the form of lower... View Details

Keywords: by Rachel Layne

Profile

Jean Luo

HBS; they said it was the best thing they ever did. Second, every time I’ve made a big decision—starting my career at Goldman Sachs, leaving it for San Francisco—it was life-changing in a positive way. I thought HBS would be life-changing, but I wouldn’t know how until... View Details

Keywords: Financial Services; Tech

06 Jun 2016
Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

Owners & Entrepreneurs. The answers are already starting to come in, thanks to initial results from a pilot test of “The Entrepreneurial Leader: Self Assessment” survey taken by 1,300 HBS alumni. Results allowed the researchers to... View Details

Keywords: by HBS Working Knowledge

30 Jan 2020
Research & Ideas

The Upside of Highlighting a Product's Downsides

later? At least in some cases, the answer is yes, according to Harvard Business School researchers who tested the effects of highlighting a product’s trade-offs with almost 400,000 customers of Australia’s... View Details

Keywords: by Danielle Kost

07 Jul 2008
Research & Ideas

Innovation Corrupted: How Managers Can Avoid Another Enron

for natural gas, and to create derivative supply contracts that could help customers manage the risks of demand volatility and price swings more effectively than before. In this way, Skilling and his colleagues solved a major contracting... View Details

Keywords: by Martha Lagace; Energy; Utilities

31 Aug 2020
Blog Post

Five Important Steps before Taking the Entrepreneurial Leap

finance. Hilary is focused on ensuring the customer experience is executed flawlessly – from first click to product delivery. Our entrepreneurial journey in some ways can be mapped back to one of the first parties during RC year. We met... View Details

21 Mar 2019
HBS Case

The Ferrari Way

drivers in pure, unadulterated pleasure. “The overarching goal is to create an experience—a sensual experience,” says Harvard Business School Professor Stefan Thomke, who wrote a case study about the company in 2018. While many companies talk about creating a View Details

Keywords: by Michael Blanding; Auto

01 Jan 2007
News

Jaime Augusto Zobel de Ayala, MBA 1987

began in 1981. "My father offered me the opportunity to test the work environment in the Philippines at Ayala for a three-year trial period," he recalls. Although considering other options, Zobel took to his work at Ayala "like a fish to... View Details

14 Nov 2017
First Look

New Research and Ideas: November 14, 2017

typically treat their costs as tightly guarded secrets. In six studies, we tested the effect of firm disclosure of the costs to produce a product (i.e., cost transparency) on purchase interest. We began with a natural field experiment... View Details

Keywords: Carmen Nobel

16 Jun 2021
HBS Case

Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm

On February 1, 2020, a passenger who had been on Carnival’s Diamond Princess ship docked in Japan tested positive for the COVID-19 virus. Soon afterward, 700 people on the ship contracted the virus—the largest coronavirus outbreak outside... View Details

Keywords: by Michael Blanding; Travel

10 Feb 2020
In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

Innovation Science. 2. Technology is propelling business transformation “While some firms think about technology merely as a different type of capital investment that does not impact their way of doing things, others are adopting new technologies as they make... View Details

Keywords: by Danielle Kost

19 Oct 2022
Op-Ed

Cofounder Courtship: How to Find the Right Mate—for Your Startup

course neither of you have visited or playing a video game together can test how you collaborate or handle competition. You might also consider working on a start-up related project together to see how that feels, such as co-creating a... View Details

Keywords: by Julia Austin

July 2021 (Revised July 2022)
Case

Brigham & Women's Hospital: Using Patient Reported Outcomes to Improve Breast Cancer Care

By: Robert S. Kaplan, Navraj S. Nagra and Syed S. Shehab

Dr. Andrea Pusic, breast cancer reconstruction surgeon, wants to extend outcomes measurement beyond traditional surgical metrics of infections, complications, and survival rates. The case describes her development of a new mobile phone app, which collects patients’... View Details

Keywords: Health Care and Treatment; Outcome or Result; Cost Management; Activity Based Costing and Management; Mobile and Wireless Technology; Health Testing and Trials; Surveys; Health Industry; Boston

Citation

Educators

Purchase

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Technology & Innovation - Faculty & Research

humans could perform. The present research explores the psychology of "botsourcing"—the replacement of human jobs by robots—while examining how understanding botsourcing can inform the psychology of outsourcing—the replacement of jobs in one country by humans from... View Details

20 Jan 2010
First Look

First Look: Jan. 20

strategy, creating high levels of customer satisfaction, or motivating people to navigate complex matrix organizations. Download the paper: http://www.hbs.edu/research/pdf/10-051.pdf Substitution Patterns of the Random Coefficients Logit... View Details

Keywords: Martha Lagace

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Profiles - MBA

Consumer Tech, Social Impact Tech Formative experience at the intersection of technology and business: A few years ago, I found out that my father was at risk for diabetic retinopathy—a condition that can cause vision loss in diabetics. Realizing that annual View Details

18 Jun 2024
Research & Ideas

Central Banks Missed Inflation Red Flags. This Pricing Model Could Help.

increase. Additionally, this approach can better detect when prices start to decline, as firms are often cautious and slower to reduce prices once a crisis begins to subside, says Cavallo. What happens when food costs jump 20 percent? To View Details

Keywords: by Rachel Layne; Financial Services; Banking

16 May 2023
In Practice

After Silicon Valley Bank's Flameout, What's Next for Entrepreneurs?

Entrepreneurship Jeffrey Bussgang: Expect R&D investment to be curtailed The SVB collapse had a profound impact on the startup ecosystem. SVB has been a trusted and beloved partner to startup founders and VCs for 40 years. My firm, Flybridge, has been a loyal SVB... View Details

Keywords: by Avery Forman; Technology; Financial Services

Publications