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Show Results For
- All HBS Web
(399)
- News (49)
- Research (309)
- Events (1)
- Multimedia (2)
- Faculty Publications (151)
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- 03 Mar 2015
- First Look
First Look: March 3
that covers all the procedures, tests, drugs, devices, and services involved in inpatient, outpatient, and rehabilitative care for a patient's medical condition. For chronic conditions and primary care, a bundled payment is a single payment to cover the care for the... View Details
Keywords: Sean Silverthorne
- September 2009
- Teaching Note
HubSpot: Inbound Marketing and Web 2.0 (TN)
By: Thomas J. Steenburgh and Jill Avery
Teaching Note for 509-049. View Details
- 08 Aug 2006
- First Look
First Look: August 8, 2006
805-064 Patrimonio Hoy is a program targeting the housing needs of the low-income population by CEMEX, a major Mexican company and a leading global cement producer. Originally conceived as a project to better understand the customers in... View Details
Keywords: Sean Silverthorne
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
Text-mining technologies can now help companies listen to their customers better than ever... My advice: 'Don't let your competitors listen to your clients; do it yourself first.'" Andrea Learned pointed out, "Eventually, those... View Details
Keywords: by James Heskett
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
employees through the Balanced Scorecard). Customer measures for the strategy included share of market among consumers in the targeted segments and a mystery shopper score to capture whether the desired... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 28 Aug 2007
- First Look
First Look: August 28, 2007
large economies for the 2001 to 2005 period. We investigate reasons why Chinese firms are more diversified than companies elsewhere. Design/methodology/approach—We collect data on the number of business segments in which publicly traded... View Details
Keywords: Martha Lagace
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
2,000 data points on each of its 2.2 million patients, including clinical data, medication use, education, socioeconomic factors, and consumer spending information to segment patients into groups, such as "high risk of cancer,"... View Details
- October 2008
- Class Lecture
Marketing as Competitive Advantage: Fundamentals
By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska
Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty,... View Details
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
April 2018 Management Science Offline Showrooms in Omni-channel Retail: Demand and Operational Benefits By: Bell, David R., Santiago Gallino, and Antonio Moreno Abstract—Omnichannel environments where customers shop online and offline at... View Details
Keywords: Sean Silverthorne
- 22 Sep 2014
- Op-Ed
Online Banks Fill Funding Needs for Small Business
access capital” Historically, this segment of the market has been small compared to the $700 billion in small business bank credit assets. But since the onset of the financial crisis, and particularly during the economic recovery, there... View Details
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
television brings people together and lets advertisers build giant brands and promote broad cultural trends, the Web segments the audience into small pockets of interest. Mass marketers have a whole new game to learn if they aspire to... View Details
Keywords: by Peter K. Jacobs
- 25 Feb 2015
- Lessons from the Classroom
Scholars and Students Unpack the Digital Business Revolution
music to advertising to industrial products. (A course segment on organizations that tried to change and failed—like Nokia—is also included.) "We talk about why Google would buy Nest—a thermostat company—and how it is also getting... View Details
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
clear: many retail segments are under assault by cheaper, more convenient retailers selling online. "The surprising thing is that despite the success of lots of big businesses in having developed Internet businesses, despite the fact that... View Details
- 23 Mar 2020
- Research & Ideas
Product Disasters Can Be Fertile Ground for Innovation
to answer: Would negative publicity from the accident affect future innovation in that segment of the medical device industry? Would people’s perception of safety issues reduce demand for products using radiation? Do accidents chill... View Details
- 04 Nov 2008
- First Look
First Look: November 4, 2008
The carbon market has emerged in response to concerns about global climate change. This note characterizes the market in 2008, describing each segment and how it operates. Purchase this note: http://harvardbusinessonline.hbsp.harvard.edu/... View Details
Keywords: Martha Lagace
- 30 May 2007
- Research & Ideas
Health Care Under a Research Microscope
particular segment of the population." HBS is also training current and future health care leaders. The School's executive education program offers custom programs to boost the management skills of... View Details
- 02 Jan 2012
- Research & Ideas
Most Popular Articles of 2011
Christensen's Milkshake Marketing (24,877) http://hbswk.hbs.edu/item/6496.html Published: February 14, 2011 About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation... View Details
Keywords: by Staff
- 29 Jun 2007
- First Look
First Look: June 29, 2007
market consists of two customer segments with different preferences and is characterized by positive network effects. The commercial firm makes product and pricing decisions to maximize its profit. The open... View Details
Keywords: Martha Lagace
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
same brand is offered in different countries with a different product formulation. Depending on the country, people usually wash clothes with hot or cold water, so the product formulation needs to be adapted, he said. Idiosyncratic View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
defined consumer segments or, indeed, of individual consumers. Engaged Consumers The interactive nature of the Internet means that customers are now engaged more than ever in the co-creation of brand meaning... View Details