Customer Power - Publications - Faculty & Research

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2015
Working Paper

Networks and the Macroeconomy: An Empirical Exploration

By: Daron Acemoglu, Ufuk Akcigit and William Kerr

The propagation of macroeconomic shocks through input-output and geographic networks can be a powerful driver of macroeconomic fluctuations. We first exposit that in the presence of Cobb-Douglas production functions and consumer preferences there is a specific pattern... View Details

Keywords: Economic Fluctuations; Geographic Collocation; Input-output Linkages; Propagation; Shocks; Networks; Fluctuation; System Shocks; Macroeconomics

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SSRN

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Program

Behavioral Economics—Virtual

Summary What if you could predict how customers will respond to a product? Or how employees will decide to implement a new initiative? In Behavioral Economics—Virtual, you'll acquire a dynamic framework for interpreting, analyzing, and... View Details

24 Mar 2009
First Look

First Look: March 24, 2009

of 102 non-European Union countries, we study variations in the decision to adopt International Financial Reporting Standards (IFRS). There is evidence that more powerful countries are less likely to adopt IFRS, consistent with more View Details

Keywords: Martha Lagace

Program

Senior Executive Program—Africa

to lead effectively and help your organization achieve ambitious goals. Design an effective strategy for business growth in an African context—within your country or across borders Differentiate your offerings and deliver more value to View Details

11 Dec 2023
Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

Kyle Leahy (MBA 2011) stepped into the CEO role of Glossier in May 2022 ready to take the brand to new heights. Since its founding in 2014, Glossier had disrupted the beauty industry, created a powerful community-driven brand, and was... View Details

Keywords: Consumer Products / Retail

The New Rules for Bringing Innovations to Market, Harvard Business Review, March 2004

It's tough to get consumers to adopt innovations--and it's getting tougher all the time. That's because more and more markets are taking on the characteristics of networks. The interconnections among today's companies are so plentiful that often a... View Details

March 2025
Case

Stagwell: AI and the Future of Marketing

By: Suraj Srinivasan and Radhika Kak

In early 2025, Mark Penn, Founder, CEO and Chairman of Stagwell, a global marketing company with a network of over 70+ agencies that served over 4000 blue-chip customers across 40 countries, was looking at ways that marketers should navigate the disruption emanating... View Details

Keywords: Advertising; Innovation Strategy; Change Management; AI and Machine Learning; Digital Transformation; Technology Adoption; Marketing Strategy; Service Delivery; Creativity; Business Model; Advertising Industry; Technology Industry

Citation

Educators

10 Sep 2008
Research & Ideas

Long-Tail Economics? Give Me Blockbusters!

customers and drive distribution for other products in a company's portfolio. A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top... View Details

Keywords: by John Quelch; Entertainment & Recreation; Pharmaceutical

Program

Strategic Marketing for Driving Growth

and execute an integrated marketing strategy that blends time-tested paradigms with recent innovations, aligns your business with customer needs, and differentiates your offerings from the competition. Whatever your industry, you will... View Details

Resumes & Cover Letters - Alumni

always be in numbers. It may result in improvement in customer satisfaction, increased employee engagement, or adoption of a new policy. Past Program Resources How to Build a Resume that Stands Above the Competition Jill Huggett It's no... View Details

Article

Adding Value by Talking More

By: Robert S. Kaplan, Derek A. Haas and Jonathan Warsh

The prevailing fee-for-service payment model has led health care administrators and physician practices to impose severe constraints on the time physicians spend talking, for which they are reimbursed poorly or not at all. New value-based reimbursement models, however,... View Details

Keywords: Value Creation; Cost Management; Health Care and Treatment; Customer Focus and Relationships; Health Industry

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Article

Algorithms Need Managers, Too

By: Michael Luca, Jon Kleinberg and Sendhil Mullainathan

Algorithms are powerful predictive tools, but they can run amok when not applied properly. Consider what often happens with social media sites. Today many use algorithms to decide which ads and links to show users. But when these algorithms focus too narrowly on... View Details

Keywords: Machine Learning; Algorithms; Predictive Analytics; Management; Big Data; Analytics and Data Science

Citation

Find at Harvard

18 Sep 2012
First Look

First Look: September 18

initial socialization focused on personal identity (emphasizing newcomers' authentic best selves) led to greater customer satisfaction and employee retention after six months, compared to (a) socialization that focused on organizational... View Details

Keywords: Sean Silverthorne

20 Jan 2015
First Look

First Look: January 20

preoccupied minds in the corridors of power in Western capitals: how to compel Russia to respect the Western geopolitical preferences without harming European allies? The answer, as in the past, pointed to the lack of viable short-term... View Details

Keywords: Sean Silverthorne

April 2003 (Revised December 2003)
Background Note

Winning the Influence Game: Corporate Diplomacy and Business Strategy

Provides a framework for influencing key outside players--businesses, governments, and NGOs--in support of business strategy. This could mean negotiating contracts with major customers and suppliers, concluding acquisitions and alliances, and securing financing from... View Details

Keywords: Negotiation; Business Strategy; Power and Influence

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Educators

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07 Apr 2009
First Look

First Look: April 7, 2009

made by its Board of Executive Directors. However, in any given year the majority of the Bank's member countries do not get a chance to serve on this powerful body. In this paper, we empirically investigate whether board membership leads... View Details

Keywords: Martha Lagace

Teaming

New breakthrough thinking in organizational learning, leadership, and change

Continuous improvement, understanding complex systems, and promoting innovation are all part of the landscape of learning challenges... View Details

24 Oct 2023
HBS Case

From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World

Jackie Robinson. “They wake up every morning and see the glass as half-full not half-empty. People are attracted to optimism and hope in leaders.” Here, Simons discusses five leaders and what made them management legends. Mary Kay Ash: Praise is View Details

Keywords: by Avery Forman

25 Apr 2023
Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

information technology to directly match consumer demand to dispersed production by a collection of factories in China. This method of reaching customers should inspire any business that provides products or services that come from many... View Details

Keywords: by John Deighton; Fashion; Retail; Consumer Products

21 Mar 2017
First Look

First Look at New Research, March 21

in press Academy of Management Journal Compromised Ethics in Hiring Processes? How Referrers’ Power Affects Employees’ Reactions to Referral Practices By: Delfer-Rozin, R., B. Baker, and F. Gino Abstract—In this paper, we explore... View Details

Keywords: Sean Silverthorne