Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (1,168) Arrow Down
Filter Results: (1,168) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (1,168)
    • People  (2)
    • News  (299)
    • Research  (729)
    • Events  (2)
    • Multimedia  (3)
  • Faculty Publications  (171)

Show Results For

  • All HBS Web  (1,168)
    • People  (2)
    • News  (299)
    • Research  (729)
    • Events  (2)
    • Multimedia  (3)
  • Faculty Publications  (171)
← Page 12 of 1,168 Results →
  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

non-democracies. The Value of First Impressions: Leveraging Acquisition Data for Customer Management By: Padilla, Nicolas, and Eva Ascarza Abstract— Managing customers effectively is crucial for firms'... View Details
Keywords: Dina Gerdeman
  • 11 Dec 2023
  • Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

Kyle Leahy (MBA 2011) stepped into the CEO role of Glossier in May 2022 ready to take the brand to new heights. Since its founding in 2014, Glossier had disrupted the beauty industry, created a powerful community-driven brand, and was... View Details
Keywords: Consumer Products / Retail

    The New Rules for Bringing Innovations to Market, Harvard Business Review, March 2004

    It's tough to get consumers to adopt innovations--and it's getting tougher all the time. That's because more and more markets are taking on the characteristics of networks. The interconnections among today's companies are so plentiful that often a... View Details
    • April 2000 (Revised June 2001)
    • Case

    DoubleClick Buys Abacus (A)

    By: John A. Deighton
    By acquiring Abacus, DoubleClick won the power to serve ads with unprecedented precision, because it brought together Web surfers' online and offline identities. Several competitors had developed advanced systems for serving ads on the web, but DoubleClick had the... View Details
    Keywords: Information; Rights; Internet and the Web; Ethics; Competitive Advantage; Social Issues; Customer Focus and Relationships; Digital Marketing; Advertising Industry
    Citation
    Find at Harvard
    Related
    Deighton, John A. "DoubleClick Buys Abacus (A)." Harvard Business School Case 500-091, April 2000. (Revised June 2001.) (request a courtesy copy.)
    • 2015
    • Working Paper

    Networks and the Macroeconomy: An Empirical Exploration

    By: Daron Acemoglu, Ufuk Akcigit and William Kerr
    The propagation of macroeconomic shocks through input-output and geographic networks can be a powerful driver of macroeconomic fluctuations. We first exposit that in the presence of Cobb-Douglas production functions and consumer preferences there is a specific pattern... View Details
    Keywords: Economic Fluctuations; Geographic Collocation; Input-output Linkages; Propagation; Shocks; Networks; Fluctuation; System Shocks; Macroeconomics
    Citation
    SSRN
    Read Now
    Related
    Acemoglu, Daron, Ufuk Akcigit, and William Kerr. "Networks and the Macroeconomy: An Empirical Exploration." Harvard Business School Working Paper, No. 16-006, July 2015.
    • Program

    Strategic Marketing for Driving Growth

    and execute an integrated marketing strategy that blends time-tested paradigms with recent innovations, aligns your business with customer needs, and differentiates your offerings from the competition. Whatever your industry, you will... View Details
    • Program

    Senior Executive Program—Africa

    to lead effectively and help your organization achieve ambitious goals. Design an effective strategy for business growth in an African context—within your country or across borders Differentiate your offerings and deliver more value to View Details
    • 10 Sep 2008
    • Research & Ideas

    Long-Tail Economics? Give Me Blockbusters!

    customers and drive distribution for other products in a company's portfolio. A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top... View Details
    Keywords: by John Quelch; Entertainment & Recreation; Pharmaceutical
    • Article

    Adding Value by Talking More

    By: Robert S. Kaplan, Derek A. Haas and Jonathan Warsh
    The prevailing fee-for-service payment model has led health care administrators and physician practices to impose severe constraints on the time physicians spend talking, for which they are reimbursed poorly or not at all. New value-based reimbursement models, however,... View Details
    Keywords: Value Creation; Cost Management; Health Care and Treatment; Customer Focus and Relationships; Health Industry
    Citation
    Read Now
    Related
    Kaplan, Robert S., Derek A. Haas, and Jonathan Warsh. "Adding Value by Talking More." New England Journal of Medicine 375, no. 20 (November 17, 2016): 1918–1920.
    • Article

    Algorithms Need Managers, Too

    By: Michael Luca, Jon Kleinberg and Sendhil Mullainathan
    Algorithms are powerful predictive tools, but they can run amok when not applied properly. Consider what often happens with social media sites. Today many use algorithms to decide which ads and links to show users. But when these algorithms focus too narrowly on... View Details
    Keywords: Machine Learning; Algorithms; Predictive Analytics; Management; Big Data; Analytics and Data Science
    Citation
    Find at Harvard
    Register to Read
    Related
    Luca, Michael, Jon Kleinberg, and Sendhil Mullainathan. "Algorithms Need Managers, Too." Harvard Business Review 94, nos. 1/2 (January–February 2016): 96–101.
    • 20 Jan 2015
    • First Look

    First Look: January 20

    preoccupied minds in the corridors of power in Western capitals: how to compel Russia to respect the Western geopolitical preferences without harming European allies? The answer, as in the past, pointed to the lack of viable short-term... View Details
    Keywords: Sean Silverthorne
    • Web

    Resumes & Cover Letters - Alumni

    always be in numbers. It may result in improvement in customer satisfaction, increased employee engagement, or adoption of a new policy. Past Program Resources How to Build a Resume that Stands Above the Competition Jill Huggett It's no... View Details
    • March 2025
    • Case

    Stagwell: AI and the Future of Marketing

    By: Suraj Srinivasan and Radhika Kak
    In early 2025, Mark Penn, Founder, CEO and Chairman of Stagwell, a global marketing company with a network of over 70+ agencies that served over 4000 blue-chip customers across 40 countries, was looking at ways that marketers should navigate the disruption emanating... View Details
    Keywords: Advertising; Innovation Strategy; Change Management; AI and Machine Learning; Digital Transformation; Technology Adoption; Marketing Strategy; Service Delivery; Creativity; Business Model; Advertising Industry; Technology Industry
    Citation
    Educators
    Related
    Srinivasan, Suraj, and Radhika Kak. "Stagwell: AI and the Future of Marketing." Harvard Business School Case 125-089, March 2025.
    • 07 Apr 2009
    • First Look

    First Look: April 7, 2009

    made by its Board of Executive Directors. However, in any given year the majority of the Bank's member countries do not get a chance to serve on this powerful body. In this paper, we empirically investigate whether board membership leads... View Details
    Keywords: Martha Lagace
    • April 2003 (Revised December 2003)
    • Background Note

    Winning the Influence Game: Corporate Diplomacy and Business Strategy

    Provides a framework for influencing key outside players--businesses, governments, and NGOs--in support of business strategy. This could mean negotiating contracts with major customers and suppliers, concluding acquisitions and alliances, and securing financing from... View Details
    Keywords: Negotiation; Business Strategy; Power and Influence
    Citation
    Educators
    Purchase
    Related
    Watkins, Michael D. "Winning the Influence Game: Corporate Diplomacy and Business Strategy." Harvard Business School Background Note 903-096, April 2003. (Revised December 2003.)
    • 21 Mar 2017
    • First Look

    First Look at New Research, March 21

    in press Academy of Management Journal Compromised Ethics in Hiring Processes? How Referrers’ Power Affects Employees’ Reactions to Referral Practices By: Delfer-Rozin, R., B. Baker, and F. Gino Abstract—In this paper, we explore... View Details
    Keywords: Sean Silverthorne

      Teaming

      New breakthrough thinking in organizational learning, leadership, and change

      Continuous improvement, understanding complex systems, and promoting innovation are all part of the landscape of learning challenges... View Details

      • 18 Sep 2012
      • First Look

      First Look: September 18

      initial socialization focused on personal identity (emphasizing newcomers' authentic best selves) led to greater customer satisfaction and employee retention after six months, compared to (a) socialization that focused on organizational... View Details
      Keywords: Sean Silverthorne
      • 09 May 2012
      • Research & Ideas

      Clayton Christensen’s “How Will You Measure Your Life?”

      its stores. But, obviously, it didn't make money from movies sitting on the shelves; it was only when a customer rented a movie that Blockbuster made anything. It therefore needed to get the customer to... View Details
      • 24 Oct 2023
      • HBS Case

      From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World

      Jackie Robinson. “They wake up every morning and see the glass as half-full not half-empty. People are attracted to optimism and hope in leaders.” Here, Simons discusses five leaders and what made them management legends. Mary Kay Ash: Praise is View Details
      Keywords: by Avery Forman
      • ←
      • 12
      • 13
      • …
      • 58
      • 59
      • →
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.