Publications

Publications

Filter Results: (1,161) Arrow Down
Filter Results: (1,161) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 12 of 1,161 Results →

    The New Rules for Bringing Innovations to Market, Harvard Business Review, March 2004

    It's tough to get consumers to adopt innovations--and it's getting tougher all the time. That's because more and more markets are taking on the characteristics of networks. The interconnections among today's companies are so plentiful that often a... View Details
    • 24 Mar 2009
    • First Look

    First Look: March 24, 2009

    of 102 non-European Union countries, we study variations in the decision to adopt International Financial Reporting Standards (IFRS). There is evidence that more powerful countries are less likely to adopt IFRS, consistent with more View Details
    Keywords: Martha Lagace
    • Program

    Senior Executive Program—Africa

    to lead effectively and help your organization achieve ambitious goals. Design an effective strategy for business growth in an African context—within your country or across borders Differentiate your offerings and deliver more value to View Details
    • 11 Dec 2023
    • Blog Post

    Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

    Kyle Leahy (MBA 2011) stepped into the CEO role of Glossier in May 2022 ready to take the brand to new heights. Since its founding in 2014, Glossier had disrupted the beauty industry, created a powerful community-driven brand, and was... View Details
    Keywords: Consumer Products / Retail
    • Program

    Strategic Marketing for Driving Growth

    and execute an integrated marketing strategy that blends time-tested paradigms with recent innovations, aligns your business with customer needs, and differentiates your offerings from the competition. Whatever your industry, you will... View Details
    • Web

    Live from Klarman Hall - Alumni

    constraints on scale, scope, and learning that have limited business growth for hundreds of years. From Airbnb to Ant Financial, research shows how AI-driven processes are vastly more scalable than traditional ones, enable companies to straddle industry boundaries, and... View Details
    • 10 Sep 2008
    • Research & Ideas

    Long-Tail Economics? Give Me Blockbusters!

    customers and drive distribution for other products in a company's portfolio. A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top... View Details
    Keywords: by John Quelch; Entertainment & Recreation; Pharmaceutical
    • April 2003 (Revised December 2003)
    • Background Note

    Winning the Influence Game: Corporate Diplomacy and Business Strategy

    Provides a framework for influencing key outside players--businesses, governments, and NGOs--in support of business strategy. This could mean negotiating contracts with major customers and suppliers, concluding acquisitions and alliances, and securing financing from... View Details
    Keywords: Negotiation; Business Strategy; Power and Influence
    Related
    • March 2025
    • Case

    Stagwell: AI and the Future of Marketing

    By: Suraj Srinivasan and Radhika Kak
    In early 2025, Mark Penn, Founder, CEO and Chairman of Stagwell, a global marketing company with a network of over 70+ agencies that served over 4000 blue-chip customers across 40 countries, was looking at ways that marketers should navigate the disruption emanating... View Details
    Keywords: Marketing; Advertising; Retention; Innovation Strategy; Advertising Industry; Technology Industry
    Related
    • Article

    Algorithms Need Managers, Too

    By: Michael Luca, Jon Kleinberg and Sendhil Mullainathan
    Algorithms are powerful predictive tools, but they can run amok when not applied properly. Consider what often happens with social media sites. Today many use algorithms to decide which ads and links to show users. But when these algorithms focus too narrowly on... View Details
    Keywords: Machine Learning; Algorithms; Predictive Analytics; Management; Big Data; Analytics and Data Science
    Related
    • Web

    Resumes & Cover Letters - Alumni

    always be in numbers. It may result in improvement in customer satisfaction, increased employee engagement, or adoption of a new policy. Past Program Resources How to Build a Resume that Stands Above the Competition Jill Huggett It's no... View Details
    • Article

    Adding Value by Talking More

    By: Robert S. Kaplan, Derek A. Haas and Jonathan Warsh
    The prevailing fee-for-service payment model has led health care administrators and physician practices to impose severe constraints on the time physicians spend talking, for which they are reimbursed poorly or not at all. New value-based reimbursement models, however,... View Details
    Keywords: Value Creation; Cost Management; Health Care and Treatment; Customer Focus and Relationships; Health Industry
    Related
    • 20 Jan 2015
    • First Look

    First Look: January 20

    preoccupied minds in the corridors of power in Western capitals: how to compel Russia to respect the Western geopolitical preferences without harming European allies? The answer, as in the past, pointed to the lack of viable short-term... View Details
    Keywords: Sean Silverthorne
    • 07 Apr 2009
    • First Look

    First Look: April 7, 2009

    made by its Board of Executive Directors. However, in any given year the majority of the Bank's member countries do not get a chance to serve on this powerful body. In this paper, we empirically investigate whether board membership leads... View Details
    Keywords: Martha Lagace
    • 17 May 2011
    • First Look

    First Look: May 17

    paper: http://www.hbs.edu/research/pdf/11-066.pdf The Surprising Power of Age-Dependent Taxes Authors:Matthew Weinzierl Abstract This paper provides a new, empirically driven application of the dynamic Mirrleesian framework by studying a... View Details
    Keywords: Sean Silverthorne
    • 24 Oct 2023
    • HBS Case

    From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World

    Jackie Robinson. “They wake up every morning and see the glass as half-full not half-empty. People are attracted to optimism and hope in leaders.” Here, Simons discusses five leaders and what made them management legends. Mary Kay Ash: Praise is View Details
    Keywords: by Avery Forman
    • 18 Sep 2012
    • First Look

    First Look: September 18

    initial socialization focused on personal identity (emphasizing newcomers' authentic best selves) led to greater customer satisfaction and employee retention after six months, compared to (a) socialization that focused on organizational... View Details
    Keywords: Sean Silverthorne
    • 02 Feb 2010
    • First Look

    First Look: Feb. 2

    foster a culture that aligns all employees around the shared goals of customer solutions. 3) Clout: redistribute power to "bridge builders" and customer champions. 4)... View Details
    Keywords: Martha Lagace

      Teaming

      New breakthrough thinking in organizational learning, leadership, and change

      Continuous improvement, understanding complex systems, and promoting innovation are all part of the landscape of learning challenges... View Details

      • 25 Apr 2023
      • Op-Ed

      How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

      information technology to directly match consumer demand to dispersed production by a collection of factories in China. This method of reaching customers should inspire any business that provides products or services that come from many... View Details
      Keywords: by John Deighton; Fashion; Retail; Consumer Products