Customer Engagement - Publications - Faculty & Research

31 Jan 2022
Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

all, they’re wrestling with three major shifts in the global economy—changes born of technology that technology alone can no longer address: New customer expectations. Customers want frictionless, end-to-end... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

2015
Working Paper

Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser

Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details

Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking

Citation

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25 Apr 2012
Research & Ideas

The Importance of Teaming

and cognitive (thinking) skills," she writes. "Enabled by distributed leadership, the purpose of teaming is to expand knowledge and expertise so that organizations and their customers can capture the value." In the... View Details

Keywords: Re: Amy C. Edmondson

19 Dec 2011
Research & Ideas

Climbing the Great Wall of Trust

economy, it's getting more essential that global executives learn their way around Chinese cultural customs in order to be successful in that country. While every country has its version of the "old boys network" that defines... View Details

Keywords: by Michael Blanding

26 Apr 2023
In Practice

Is AI Coming for Your Job?

represent. Ayelet Israeli is the Marvin Bower Associate Professor in the Marketing Unit and cofounder of the Customer Intelligence Lab at the Digital, Data, and Design (D) Institute at HBS. Iavor Bojinov: Those who resist AI risk falling... View Details

Keywords: by Kristen Senz; Technology

Web

Value-Based Health Care - Institute For Strategy And Competitiveness

critical thinking; earlier clinical experience; and advanced clinical and student-tailored basic/population science experiences that provide customized pathways for every student. In the new curriculum, the core basic/population science... View Details

Web

Podcast - Business & Environment

shifting its business model to respond to climate change. She explains how HP is both engaging their employees in the effort and meeting customer demands for increased climate action. For transcripts and... View Details

08 Apr 2014
First Look

First Look: April 8

By: Hałaburda, Hanna, and Felix Oberholzer-Gee Abstract—The value of many products and services rises or falls with the number of customers using them; the fewer fax machines in use, the less important it is to have one. These network... View Details

Keywords: Sean Silverthorne

Web

Asia Pacific - Global

subscription fee model, could the company afford to continue expanding the team or should it rely on its distributors to provide post-sale customer support? Distributors were responsible for half of sales, but outsourcing View Details

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MBA Experience - Health Care

MBA Experience Academics As part of the MBA curriculum, students analyze many cases focused on health care, and can customize their second-year experience by choosing courses, projects, papers, and independent studies specific to health... View Details

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Harvard Business School Online Courses & Learning Platforms

Bussgang Gain proven frameworks to build a viable, valuable tech venture that can profitably scale and attract venture capital. $1,850 Certificate Featured Courses New Transforming Customer Experiences Professor Ryan Buell Gain a... View Details

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Finding Job Opportunities - Alumni

our 12twenty (our recruiting platform) to post opportunities for experienced talent. Want to get notified about newly posted opportunities? Create search agents to alert you when new jobs that meet your custom criteria are posted in the... View Details

11 Apr 2023
Op-Ed

The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

whether they’re staying or leaving. Also, schedule introductory conversations with key customers and employees. You may even want to approach some former employees or board members and ask for their insights. When you arrive, you should... View Details

Keywords: by John Quelch

Web

Rock Summer Fellows - Entrepreneurship

Entrepreneurship. Founder applications will be evaluated based on the clarity and strength of the problem hypothesis, current status and milestones, strength of customer discovery findings, clarity and strength of key assumptions, and... View Details

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Africa - Global

while our Middle East and North Africa (MENA) Research Center based in Istanbul, plays this same role for North African countries. Support for HBS engagement and activities across the school are enabled by these locations. The School... View Details

17 Aug 2020
Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

sequenced-visualization exercise. This exercise, which engages the mind with both faith in the future and brutal facts of the present, would be a useful one for either individuals or teams. In mental contrasting, a person: Visualizes a... View Details

Keywords: by Boris Groysberg and Robin Abrahams

Overcrowded – Designing Meaningful Products in a World Awash with Ideas

We live in a world awash with ideas. Thanks to the web and to powerful ideation approaches such as open innovation, design thinking, or crowdsourcing, organizations have today easy access to an unprecedented amount of novel concepts. In this context, what... View Details

07 Feb 2022
Research & Ideas

Digital Transformation: A New Roadmap for Success

end-to-end customer experiences in an unforgiving dynamic economy. As one executive put it, in a hyperconnected world, competitors can "pop up from anywhere and everywhere." With rising expectations of View Details