Customer Acquisition Cost (CAC) - Publications - Faculty & Research

05 Feb 2019
First Look

New Research and Ideas, February 5, 2019

treating platform systems and step processes as mutually exclusive architectures sets up a false dichotomy. Creating any good requires carrying out a technical recipe, i.e., performing a series of steps. Step processes in turn can be modularized (at the View Details

Keywords: Dina Gerdeman

08 Feb 2011
First Look

First Look: Feb. 8

whether there might be an emerging professionalism with Chinese characteristics and how this might have an impact on the professions elsewhere. Publisher's Link: http://www.informaworld.com/smpp/title~db=all~content=t927286744 Cost... View Details

Keywords: Sean Silverthorne

01 Feb 1997
News

Made, Not Born: HBS Courses and Entrepreneurial Management

topics including financing new ventures, deal structuring, valuation, initial public offerings, leveraged buyouts, and financial distress. "Entrepreneurial Finance looks at the acquisition and deployment of resources at each stage of the... View Details

15 Oct 2008
First Look

First Look: October 15, 2008

advertising agency's decision to unbundle its services as a tradeoff between the fixed cost to the advertiser of establishing and maintaining a relationship with an advertising agency and pecuniary economies of scale available in... View Details

Keywords: Martha Lagace

Web

Print View - Course Catalog

employed? How can founders themselves be the most effective sales engine for an early-stage company, even though it clearly does not scale as a go to market approach? What is the optimal mix of different customer View Details

Web

Past Issues - Alumni

Table of Contents June 2016 How Do We Win the Cyberwar? We’re losing the war against hackers, and it’s costing business billions. Alumni cybersecurity experts tell us how we can turn the tide 2016 Alumni Achievement Awards Reflections and... View Details

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