Customer Acquisition Cost (CAC) - Publications - Faculty & Research

30 Mar 2010
First Look

First Look: March 30

G. GoldbergHarvard Business School Case 310-086 Oracle's proposed acquisition of Sun was on a fast track until the EC's antitrust concerns about open-source MySQL ignited a transatlantic war of words delaying the deal. Sun's performance... View Details

Keywords: Sean Silverthorne

02 Oct 2015
News

The ‘F’ Word

information junkie, but I did generally know every answer to every nit-picking question that the higher-ups threw at me (e.g., the cost of capital at Playboy was 10 percent). I even developed a working knowledge of things as abstruse as... View Details

Keywords: Walt Disney Studios

05 Feb 2019
First Look

New Research and Ideas, February 5, 2019

treating platform systems and step processes as mutually exclusive architectures sets up a false dichotomy. Creating any good requires carrying out a technical recipe, i.e., performing a series of steps. Step processes in turn can be modularized (at the View Details

Keywords: Dina Gerdeman

08 Feb 2011
First Look

First Look: Feb. 8

whether there might be an emerging professionalism with Chinese characteristics and how this might have an impact on the professions elsewhere. Publisher's Link: http://www.informaworld.com/smpp/title~db=all~content=t927286744 Cost... View Details

Keywords: Sean Silverthorne

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Print View - Course Catalog

success, including testing various go-to-market strategies and their customer acquisition costs through extensive field work. The teaching team will do their best to assure... View Details

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HBS - Financials | From the Chief Financial Officer

in the prior year, primarily reflecting higher customer acquisition costs amid increased competition in the educational technology market. Total enrollment grew to 40,667... View Details

15 Oct 2008
First Look

First Look: October 15, 2008

advertising agency's decision to unbundle its services as a tradeoff between the fixed cost to the advertiser of establishing and maintaining a relationship with an advertising agency and pecuniary economies of scale available in... View Details

Keywords: Martha Lagace

01 Feb 1997
News

Made, Not Born: HBS Courses and Entrepreneurial Management

topics including financing new ventures, deal structuring, valuation, initial public offerings, leveraged buyouts, and financial distress. "Entrepreneurial Finance looks at the acquisition and deployment of resources at each stage of the... View Details

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Past Issues - Alumni

world: Never forget the power of free speech Complete Table of Contents June 2016 How Do We Win the Cyberwar? We’re losing the war against hackers, and it’s costing business billions. Alumni cybersecurity experts tell us how we can turn... View Details

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