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Show Results For
- All HBS Web
(20,815)
- People (33)
- News (3,861)
- Research (14,146)
- Events (110)
- Multimedia (278)
- Faculty Publications (11,688)
- May 2009 (Revised January 2011)
- Case
HubSpot: Inbound Marketing and Web 2.0
By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details
Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web
Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.)
- May 2002 (Revised October 2005)
- Case
Marketing Antidepressants: Prozac and Paxil
By: Youngme E. Moon and Kerry Herman
Describes the marketing of Prozac and Paxil, two of the best-selling mental health drugs in history. Set in 2001, several months before the expiration of Prozac's patent, Eli Lilly (Prozac's manufacturer) and GlaxoSmithKline (Paxil's manufacturer) must decide how to... View Details
Keywords: Patents; Product Positioning; Competition; Ethics; Value; Health Care and Treatment; Brands and Branding; Pharmaceutical Industry; United States
Moon, Youngme E., and Kerry Herman. "Marketing Antidepressants: Prozac and Paxil." Harvard Business School Case 502-055, May 2002. (Revised October 2005.)
- 2022
- Working Paper
Stock Market Stimulus
By: Robin Greenwood, Toomas Laarits and Jeffrey Wurgler
We study the stock market effects of the arrival of the three rounds of “stimulus checks” to U.S. taxpayers and the single round of direct payments to Hong Kong citizens. The first two rounds of U.S. checks appear to have increased retail buying and share prices of... View Details
Keywords: Stock Market; COVID-19 Pandemic; Fiscal Stimulus; Stimulus Payments; Impact; Stocks; System Shocks; Price; Spending; United States; Hong Kong; China
Greenwood, Robin, Toomas Laarits, and Jeffrey Wurgler. "Stock Market Stimulus." NBER Working Paper Series, No. 29827, March 2022. (Revised November 2022.)
- June 2012 (Revised February 2017)
- Teaching Note
Henkel: Building a Winning Culture
By: Robert Simons and Natalie Kindred
This is the teaching note for Henkel: Building a Winning Culture (HBS No. 112-060) View Details
- 28 Mar 2016
- News
Culture Is Not the Culprit
- February 2007
- Case
IBM Culture in Its Architecture
By: A. Eugene Kohn and Kerry Herman
In 1992, Lou Gerstner was the CEO of IBM during a period where the firm was losing money and a turnaround was desperately needed. In a bold decision, Gerstner chose to build a new headquarters in Armonk, NY that had strict limits on expandability. His idea was to use... View Details
Keywords: Design; Leadership; Job Design and Levels; Organizational Structure; Buildings and Facilities; Business Headquarters; Decisions; Organizational Culture; Corporate Strategy; Expansion; Information Technology Industry; New York (state, US)
Kohn, A. Eugene, and Kerry Herman. "IBM Culture in Its Architecture." Harvard Business School Case 207-026, February 2007.
- March 2008
- Background Note
Marketing Input and Innovation Strategy
By: Elie Ofek
This note develops a framework for considering the challenges of incorporating marketing input when setting innovation strategy. The framework lays out the possible innovation opportunities a firm can entertain and describes how the customer knowledge gained from... View Details
Keywords: Customer Focus and Relationships; Innovation Strategy; Knowledge Use and Leverage; Marketing; Research; Competition
Ofek, Elie. "Marketing Input and Innovation Strategy." Harvard Business School Background Note 508-090, March 2008.
- February 2003
- Supplement
Silvio Napoli Cross Cultural Management
Presents an interview with Silvio Napoli regarding cultural aspects of an Italian manager in a Swiss company opening an Indian subsidiary. Issues range from personal and family adjustment to management style, corporate culture, and differences in national... View Details
Keywords: Management Style; Business Subsidiaries; Nationality; Organizational Culture; Personal Characteristics; Business Startups; Cross-Cultural and Cross-Border Issues; Italy; Switzerland; India
Bartlett, Christopher A. "Silvio Napoli Cross Cultural Management." Harvard Business School Video Supplement 303-806, February 2003.
- 2005
- Chapter
Internal Dynamics and Cultural Intelligence in Multinational Teams
By: P. C. Earley and H. K. Gardner
- 14 Jul 2023
- Blog Post
Building a Culture of Awareness and Accountability in your Organization
and recommendations for action steps that will guide companies in creating anti-racist cultures within their organizations. STRATEGIES FOR BEING ACTIVELY ANTI-RACIST Manso-Brown’s anti-racism workshops offer... View Details
Keywords: All Industries
- May 2000
- Case
CMGI: Organizational and Market Innovation
By: Josh Lerner
CMGI is considering acquiring yesmail, an e-mail marketing firm. In assessing the potential acquisition, it must assess the fit with its own organization, which consists of a unique blend of venture capital investments and publicly traded subsidiaries. View Details
Keywords: Innovation and Invention; Organizational Change and Adaptation; Mergers and Acquisitions; Organizational Structure; Venture Capital; Business Subsidiaries
Lerner, Josh. "CMGI: Organizational and Market Innovation." Harvard Business School Case 200-064, May 2000.
- January–February 2014
- Article
IDEO's Culture of Helping
By: Teresa Amabile, Colin M. Fisher and Julianna Pillemer
Leaders can do few things more important than encouraging helping behavior within their organizations. In the highest-performing companies, it is a norm that colleagues support one another's efforts to do the best work they can. That has always been true for efficiency... View Details
Keywords: Management Style; Behavior; Attitudes; Organizational Culture; Relationships; Social and Collaborative Networks
Amabile, Teresa, Colin M. Fisher, and Julianna Pillemer. "IDEO's Culture of Helping." Harvard Business Review 92, nos. 1-2 (January–February 2014): 54–61.
- February 5, 2009
- Comment
In Praise of Marketing
By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
Quelch, John A. "In Praise of Marketing." Harvard Business School Working Knowledge (February 5, 2009).
- August 2013
- Teaching Plan
Zappos.com 2009: Clothing, Customer Service and Company Culture
By: Frances X. Frei and Annelena Lobb
Frei, Frances X., and Annelena Lobb. "Zappos.com 2009: Clothing, Customer Service and Company Culture." Harvard Business School Teaching Plan 614-021, August 2013.
- September 2013 (Revised April 2014)
- Teaching Note
Transitions Asia: Managing Across Cultures
By: Roy Y.J. Chua, Sharon Mozgai and Dawn Lau
The director of an interim executive research firm, Chee Lung Tham, faced a clash of culture and management styles when his mainland China client threatened to fire the American interim manager that Tham had assigned. The client, Wong Lung, ran a family-owned garment... View Details
Management Culture & Surveillance
Highlighted in Columbia L. Sch.’s Blue Sky and Duke L. Sch.’s Global Markets blogs. Featured in its own episode of Stanford L. Sch.’s Business Scholars podcast. Selected for “New and Emerging Voices in Workplace Law,” 2020 AALS Ann. Meeting. View Details
- March 1997
- Background Note
Copper and Zinc Markets 1996
By: Peter Tufano
Provides background information on copper and zinc markets as of mid-1996. Discusses supply and demand conditions, forecasts of the spot prices of the metals, and contracts for future delivery (forwards, futures, and options). View Details
Tufano, Peter, and Alberto Moel. "Copper and Zinc Markets 1996." Harvard Business School Background Note 297-055, March 1997.
- Article
Regulatory, Legal, and Market Aspects of Smart Wearables for Cardiac Monitoring
By: Jan Benedikt Brönneke, Jennifer Müller, Konstantinos Mouratis, Julia Hagen and Ariel Dora Stern
In the area of cardiac monitoring, the use of digitally driven technologies is on the rise. While the development of medical products is advancing rapidly, allowing for new use-cases in cardiac monitoring and other areas, regulatory and legal requirements that govern... View Details
Keywords: Wearables; Regulatory Changes; Medical Technology; Medical Devices; Market Access; Market Entry and Exit; Information Technology; Health Care and Treatment; Governing Rules, Regulations, and Reforms; United States; Germany; Belgium
Brönneke, Jan Benedikt, Jennifer Müller, Konstantinos Mouratis, Julia Hagen, and Ariel Dora Stern. "Regulatory, Legal, and Market Aspects of Smart Wearables for Cardiac Monitoring." Art. 4937. Sensors 21, no. 14 (July 2021).
- December 2009
- Case
TruEarth Healthy Foods: Market Research for a New Product Introduction
By: V. Kasturi Rangan and Sunru Yong
Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by... View Details
Keywords: Market Research; Consumer Marketing; Brands; Food; Marketing Strategy; Consumer Behavior; Forecasting and Prediction; Product Launch; Brands and Branding; Food and Beverage Industry; Food and Beverage Industry
Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction." Harvard Business School Brief Case 094-065, December 2009.
- Article
Targeting Weather Insurance Markets
By: Anita Mukherjee, Shawn Cole and Jeremy Tobacman
The suitability of insurance products often depends greatly on individual circumstances. This paper examines the challenges of heterogeneity in a relatively new product, weather‐indexed insurance. This index insurance product has been launched in over a dozen... View Details
Keywords: Index Insurance; Labor Markets; Self-insurance; Self-protection; Weather; Insurance; Markets; Household; Risk Management
Mukherjee, Anita, Shawn Cole, and Jeremy Tobacman. "Targeting Weather Insurance Markets." Journal of Risk and Insurance 88, no. 3 (September 2021): 757–784.