Cultural Branding - Publications - Faculty & Research

22 Sep 2022
News

The Beauty Guide

Courtesy Michelle Freyre Courtesy Michelle Freyre When Michelle Freyre (MBA 1997) was a brand manager at Neutrogena, Michael McNamara, global president of the beauty brand at the time, asked what she wanted... View Details

Keywords: Maureen Harmon

19 Apr 2004
Research & Ideas

Birth of the American Salesman

were rooted in craftwork traditions, seldom exhibited a similar interest in mass selling campaigns. Salesmanship flourished in America for cultural reasons as well. In a country that, from the outset, held democratic elections and had no... View Details

Keywords: by Laura Linard

Blog

Leading in Tough Times: HBS Faculty Member Amy C. Edmondson on Psychological Safety

offer ideas. To avoid being branded as negative, we don't criticize the status quo. But every time we withhold our thoughts, we rob ourselves and our colleagues of small moments of learning. This stifles innovation in our teams and... View Details

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HBS Entrepreneurship Summit - Alumni

Evan Marwell (MBA 1992), Educational Superhighway Chris McKown (MBA 1981), Iora Health Shara Ticku (MBA 2017), C16 4:15–5:30 p.m. Frameworks & Insights Join faculty and practitioners for presentations and discussions on various topics Personal View Details

February 2018 (Revised August 2023)
Case

Nykaa.com: A Passion for Beauty

By: Paul Gompers, Anjali Raina and Rachna Chawla

Being an entrepreneur was a childhood dream for Falguni Nayar. The opportunity to build Nykaa.com, a woman-centered business, with a multi-brand retail format in the beauty and wellness space, and the fact that she was doing it with her daughter Adwaita (HBS MBA 2013)... View Details

Keywords: Entrepreneurship; Leadership; Organizational Culture; Information Technology; Human Resources; Brands and Branding; Operations; Marketing; Decision Making

Citation

Educators

Purchase

10 Nov 2015
Blog Post

Using an MBA for a Career Change

BrooklynSummer associate in International Strategy The company culture was everything it was hyped up to be. Quilts for curtains. Employee-led classes on how to watercolor greeting cards. But I missed having an impact on a company, the... View Details

16 Oct 2015
Blog Post

HBS and the Arts

managing the investment of their assets. That being said, we also had the opportunity to advise clients on how to best achieve their philanthropic goals. To this end we were able to guide artists on establishing foundations to preserve their artistic legacy, and... View Details

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The Art of American Advertising: 1865 - 1910

“Posting” Brand Name Management A Marketing Revolution “Advertising is a distinct art, as much so as the art of coal mining or of engine building,” noted copywriter and author Nathaniel C. Fowler wrote in 1889. 1 Fowler was referring to... View Details

01 Sep 2023
News

Made in Italy

HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and... View Details

Keywords: April White

22 Feb 2023
Blog Post

Meet the Disability Advocacy and Affinity Group (DAAG)

What are our priorities? We believe there could be a stronger disability culture at HBS and in many of the spaces that we occupy professionally and personally. Our vision is to bring historically marginalized voices to the center of our... View Details

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

get these reports immediately, so you can actually fine-tune an online campaign in real time." Law is the cofounder of Russell Reynolds Global Internet Practice. He previously served as founder and CEO of an interactive brand... View Details

Keywords: by Susan Young

Web

Credential of Leadership, Impact, and Management in Business | HBS Online

digital tools and data-informed leadership to execute, innovate, and work smarter Identify what makes a successful personal brand to establish your own Gain frameworks and in-demand skills from a business curriculum with breadth and depth... View Details

12 Mar 2021
News

My Favorite Case

four to one. When another premium brand lowers its wholesale price in an attempt to stimulate sales, Heublein’s president decides to increase the price of Smirnoff and put the additional revenue into advertising. This case taught me that... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

01 Nov 2011
First Look

First Look: Nov. 1

Chearavanonts enter the company, how has Chairman Dhanin created a business culture that maintains the closeness of a family business with the strategic vision, innovations, and transparency of a professionally run company-especially... View Details

Keywords: Sean Silverthorne

25 Apr 2024
News

Origin Stories

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Where we come from and how we were raised has a profound effect on who we become. The recipients of this year’s Alumni Achievement Award grew up... View Details

18 Apr 2018
First Look

First Look at New Research and Ideas, April 18, 2018

The Impact of the Entry of Biosimilars: Evidence from Europe By: Scott Morton, Fiona, Ariel Dora Stern, and Scott Stern Abstract—Biologics represent a substantial and growing share of the U.S. drug market. Traditional “small molecule” generics quickly erode the price... View Details

Keywords: Sean Silverthorne

Web

The Challenge of Color - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

artists in the 1920s and ’30s the ability to achieve extraordinary nuances in gradations of tone, texture, and saturation. Related industries responded, and by the end of the 1920s photographers could choose from a broad range of paper View Details

15 Jun 2009
Research & Ideas

GM: What Went Wrong and What’s Next

Is there a light at the end of the tunnel for General Motors? Or are those just headlights from an oncoming train? Among Harvard Business School faculty, it depends on whom you ask. The carmaker—home to such storied brands as Cadillac,... View Details

Keywords: by Staff; Auto

13 Apr 2016
Research & Ideas

Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)

with them. The press wants to write about them. Cognitive referents have buzz. McDonald delves into how companies can come to epitomize a market in the working paper Becoming a Cognitive Referent: Market Creation and Cultural Strategy. An... View Details

Keywords: by Roberta Holland; Aerospace; Food & Beverage; Retail

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Faculty - Race, Gender & Equity

Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer... Julie Battilana Joseph C. Wilson Professor of Business Administration... View Details

Publications