Creative Process - Publications - Faculty & Research

07 Nov 2012
HBS Case

HBS Cases: Sir Alex Ferguson--Managing Manchester United

Anita Elberse, a Professor of Business Administration in the Marketing unit at Harvard Business School, studies high performers in creative industries—from basketball superstar LeBron James to pop diva Lady Gaga, from actor Tom Cruise to... View Details

Keywords: by Sean Silverthorne; Sports; Entertainment & Recreation

13 Jun 2011
HBS Case

Mobile Banking for the Unbanked

needs of their target customers. "WIZZIT essentially took a banking service like the one we have here—depositing salaries in the bank that we draw down to make payments—and decided that this is what the poor wanted, too," Rangan says. "Of course the... View Details

Keywords: by Carmen Nobel; Banking; Communications; Telecommunications

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

components: actionable customer selection criteria (because resources spent on accounts A and B are not available for accounts C, D, and so on); clarity about the buying process for target customers as it works today, not yesterday; and... View Details

Keywords: by Kristen Senz

June 2022 (Revised March 2024)
Case

Netflix's Culture: Binge or Cringe?

By: Hubert Joly, Leonard A. Schlesinger, James Barnett and Stacy Straaberg

In May 2022, streaming entertainment company Netflix lost customers for the first time in more than 10 years. Once a first mover in the streaming landscape, Netflix was facing competition from Amazon Prime Video, Disney+, HBO Max, and others. A key component of... View Details

Citation

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01 Jun 2022
What Do You Think?

Is Stakeholder Management Facing New Headwinds?

1984 book by Edward Freeman. Roland Marchand may or may not have helped the notion along when he wrote about it as an element of the “corporate soul.” Wikipedia provides one notion of how the concept works in practice: “Stakeholder management is a four-step View Details

Keywords: by James Heskett

18 Nov 2013
Research & Ideas

Pulpit Bullies: Why Dominating Leaders Kill Teams

there." At the same time, she has observed, by hogging the discussion, these leaders not only limited their own learning but also made the class less productive as a whole. Gino wondered if the same dynamic could be occurring in business, with dominating leaders... View Details

Keywords: by Michael Blanding

25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

processes in Web 2.0 that we had in 1.0," says Avery. "To be successful we have to be timely and current and pick up on the conversations unfolding around us. We can't do that if we have a big bureaucracy slowing us down and a... View Details

Keywords: by Michael Blanding; Education

04 Mar 2014
Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

employees to raise their creative game. But Eric Schmidt, CEO of Google, has a different approach, creating an organization that values and rewards innovation rather than attempting to create it with his bare hands. AG Lafley, P&G's... View Details

Keywords: Re: Multiple Faculty

14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

behavior that make this redeployment feasible and sustainable over time. "A vast majority of the initiatives that companies are implementing do not require large capital investments or radical innovation." How companies are responding This thoroughness and... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

business markets, and the "trade" (wholesalers and retailers) in consumer goods markets. Marketing was cerebral, creative and long-term oriented; and sales was action-oriented, relationship-focused, and short term. But, the... View Details

Keywords: by Benson Shapiro

03 May 2010
Research & Ideas

What Is the Future of MBA Education?

creative or integrative thinking, or experiential learning and project work. A few schools were cutting-edge in one or more of these areas. Other schools felt that the business school community as a whole had a long way to go. So while... View Details

Keywords: by Martha Lagace; Education

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

surprisingly then, the day after the Super Bowl, the sales of antacids are higher by about 20 percent. Sixteen million people call in sick to work. The week leading up to the game there's a Super Bowl lift in categories like condiments, dips, View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

21 Mar 2016
Lessons from the Classroom

When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)

Harvard Business School’s Executive Education program: the Business of Entertainment, Media, and Sports. “The creative talent brings a unique perspective they have insights that no one else has” Big-name celebrities, including Miami Heat... View Details

Keywords: by Dina Gerdeman; Entertainment & Recreation; Sports; Media & Broadcasting; Education

23 Jul 2014
Lessons from the Classroom

Innovation Is Magic. Really

creative process before it has a chance to get off the ground. And just as magicians often challenge themselves to take a trick and make it a better experience, managers should constantly ask, "What else?"... View Details

Keywords: by Dina Gerdeman; Consumer Products

28 Oct 2015
Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

hour-long discussion driving around the city. Young Kapur had just joined the firm Ogilvy & Mather after a brief stint at Citibank, where he’d decided he needed a more creative career. His conversation with Ogilvy confirmed that he’d... View Details

Keywords: by Sean Silverthorne; Advertising

18 Jun 2014
Research & Ideas

Book Excerpt: ‘Collective Genius’

flash of creative insight, an Aha! moment in the mind of a genius. People apparently prefer to believe in the rugged individualism of discovery, perhaps because they rarely get to see the sausage-making View Details

Keywords: by Linda Hill; Entertainment & Recreation

18 Mar 2001
Research & Ideas

The Essentials for Enlightened Experimentation

experiments are most effective when time matters most, cost is not an overriding factor, and developers expect to learn little that would guide them in planning the next round of experiments. Fail Early And Often, But Avoid Mistakes Embrace failures that occur early in... View Details

Keywords: by Stefan Thomke

30 Apr 2001
Research & Ideas

Why Evolutionary Software Development Works

industry in which the need for a responsive development process has never been greater. The researchers analyzed data from 29 completed projects and identified the characteristics most associated with the best outcomes. (See "Four... View Details

Keywords: by Alan MacCormack; Technology

Research Summary

Mastering Strategy Execution

By: Robert Simons

Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details

14 May 2009
Sharpening Your Skills

Sharpening Your Skills: Managing Teams

be developed into team players? How do teams learn? How Does A Team Leader Win The Confidence Of The Group? How Team Leaders Show Support—or Not What does a team leader do so that employees know they are being supported? A Q&A with HBS professor and View Details