Creative Process - Publications - Faculty & Research

18 Nov 2013
Research & Ideas

Pulpit Bullies: Why Dominating Leaders Kill Teams

there." At the same time, she has observed, by hogging the discussion, these leaders not only limited their own learning but also made the class less productive as a whole. Gino wondered if the same dynamic could be occurring in business, with dominating leaders... View Details

Keywords: by Michael Blanding

16 Aug 2004
Research & Ideas

Luxury Isn’t What It Used to Be

ongoing enticement for Birnbaum and the other alumni interviewed for this article. "Luxury goods are in essence a highly creative field," notes Thuy T. Tranthi (HBS MBA '93), president of Thomas Pink USA, the London-based... View Details

Keywords: by Julia Hanna; Consumer Products

07 Nov 2012
HBS Case

HBS Cases: Sir Alex Ferguson--Managing Manchester United

Anita Elberse, a Professor of Business Administration in the Marketing unit at Harvard Business School, studies high performers in creative industries—from basketball superstar LeBron James to pop diva Lady Gaga, from actor Tom Cruise to... View Details

Keywords: by Sean Silverthorne; Sports; Entertainment & Recreation

10 Sep 2020
Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

keep the team progressing toward their goal, but to properly address all concerns raised along the way. Use the “clean sheet of paper” exercise to think creatively about company processes Another best... View Details

Keywords: by Boris Groysberg and Katherine Connolly Baden

Research Summary

Research

The founding and expansion of new firms is central to innovation and economic growth, but the determinants of a new idea’s success are difficult to ascertain. The decision to form a new firm and its ultimate outcome are impacted by ownership structure, financing... View Details

10 Oct 2012
Research & Ideas

Taking Advantage of Life’s (Few and Far Between) Inflection Points

colleagues or bosses why I regularly took time to meet with him. On this particular morning I was telling Howard about my friend Michelle, whose boss had unexpectedly announced her retirement. Michelle is an extraordinarily creative and... View Details

Keywords: Re: Howard H. Stevenson

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

business markets, and the "trade" (wholesalers and retailers) in consumer goods markets. Marketing was cerebral, creative and long-term oriented; and sales was action-oriented, relationship-focused, and short term. But, the... View Details

Keywords: by Benson Shapiro

25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

processes in Web 2.0 that we had in 1.0," says Avery. "To be successful we have to be timely and current and pick up on the conversations unfolding around us. We can't do that if we have a big bureaucracy slowing us down and a... View Details

Keywords: by Michael Blanding; Education

03 May 2010
Research & Ideas

What Is the Future of MBA Education?

creative or integrative thinking, or experiential learning and project work. A few schools were cutting-edge in one or more of these areas. Other schools felt that the business school community as a whole had a long way to go. So while... View Details

Keywords: by Martha Lagace; Education

14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

behavior that make this redeployment feasible and sustainable over time. "A vast majority of the initiatives that companies are implementing do not require large capital investments or radical innovation." How companies are responding This thoroughness and... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

surprisingly then, the day after the Super Bowl, the sales of antacids are higher by about 20 percent. Sixteen million people call in sick to work. The week leading up to the game there's a Super Bowl lift in categories like condiments, dips, View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

04 Mar 2014
Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

employees to raise their creative game. But Eric Schmidt, CEO of Google, has a different approach, creating an organization that values and rewards innovation rather than attempting to create it with his bare hands. AG Lafley, P&G's... View Details

Keywords: Re: Multiple Faculty

21 Mar 2016
Lessons from the Classroom

When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)

Harvard Business School’s Executive Education program: the Business of Entertainment, Media, and Sports. “The creative talent brings a unique perspective they have insights that no one else has” Big-name celebrities, including Miami Heat... View Details

Keywords: by Dina Gerdeman; Entertainment & Recreation; Sports; Media & Broadcasting; Education

28 Oct 2015
Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

hour-long discussion driving around the city. Young Kapur had just joined the firm Ogilvy & Mather after a brief stint at Citibank, where he’d decided he needed a more creative career. His conversation with Ogilvy confirmed that he’d... View Details

Keywords: by Sean Silverthorne; Advertising

18 Jun 2014
Research & Ideas

Book Excerpt: ‘Collective Genius’

flash of creative insight, an Aha! moment in the mind of a genius. People apparently prefer to believe in the rugged individualism of discovery, perhaps because they rarely get to see the sausage-making View Details

Keywords: by Linda Hill; Entertainment & Recreation

Research Summary

Mastering Strategy Execution

By: Robert Simons

Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details

14 May 2009
Sharpening Your Skills

Sharpening Your Skills: Managing Teams

be developed into team players? How do teams learn? How Does A Team Leader Win The Confidence Of The Group? How Team Leaders Show Support—or Not What does a team leader do so that employees know they are being supported? A Q&A with HBS professor and View Details

Keywords: Re: Multiple Faculty

23 Jul 2014
Lessons from the Classroom

Innovation Is Magic. Really

creative process before it has a chance to get off the ground. And just as magicians often challenge themselves to take a trick and make it a better experience, managers should constantly ask, "What else?"... View Details

Keywords: by Dina Gerdeman; Consumer Products

2008
Working Paper

Wellsprings of Creation: How Perturbation Sustains Exploration in Mature Organizations

By: David James Brunner, Bradley R. Staats, Michael L. Tushman and David M. Upton

Organizations struggle to balance simultaneous imperatives to exploit and explore, yet theorists differ as to whether exploitation undermines or enhances exploration. The debate reflects a gap: the missing mechanism by which organizations break free of old routines and... View Details

Keywords: Disruption; Innovation and Management; Business Processes; Opportunities; Creativity

Citation

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02 Jan 2013
What Do You Think?

Should We Rethink the Promise of Teams?

benefit from it, we are discussing a hostage situation." Limits to the use of teams in the innovation process were suggested by Adetola, who commented that "in the field of technology/science and other spheres where deep disruptive View Details

Keywords: by James Heskett

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