Creative Process - Publications - Faculty & Research

08 Sep 2015
Research & Ideas

Knowledge Transfer: You Can't Learn Surgery By Watching

reports on job duties, companies can create narrative simulations that are more interactive, allowing employees to debrief with managers about what they did right and wrong. (Myers notes that Harvard Business School’s own faculty “onboarding” View Details

Keywords: by Michael Blanding; Health

Research Summary

Research

The founding and expansion of new firms is central to innovation and economic growth, but the determinants of a new idea’s success are difficult to ascertain. The decision to form a new firm and its ultimate outcome are impacted by ownership structure, financing... View Details

June 2022 (Revised March 2024)
Case

Netflix's Culture: Binge or Cringe?

By: Hubert Joly, Leonard A. Schlesinger, James Barnett and Stacy Straaberg

In May 2022, streaming entertainment company Netflix lost customers for the first time in more than 10 years. Once a first mover in the streaming landscape, Netflix was facing competition from Amazon Prime Video, Disney+, HBO Max, and others. A key component of... View Details

Citation

Educators

Purchase

25 Aug 2003
Research & Ideas

Why IT Does Matter

Radio-frequency identification devices for grocery stores, smart cards, and automated ordering systems for hospital physicians are all examples of new process targets that technologies will soon address. In the more distant future we will... View Details

Keywords: by F. Warren McFarlan & Richard L. Nolan

13 Jun 2011
HBS Case

Mobile Banking for the Unbanked

needs of their target customers. "WIZZIT essentially took a banking service like the one we have here—depositing salaries in the bank that we draw down to make payments—and decided that this is what the poor wanted, too," Rangan says. "Of course the... View Details

Keywords: by Carmen Nobel; Banking; Communications; Telecommunications

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

components: actionable customer selection criteria (because resources spent on accounts A and B are not available for accounts C, D, and so on); clarity about the buying process for target customers as it works today, not yesterday; and... View Details

Keywords: by Kristen Senz

01 Jun 2022
What Do You Think?

Is Stakeholder Management Facing New Headwinds?

1984 book by Edward Freeman. Roland Marchand may or may not have helped the notion along when he wrote about it as an element of the “corporate soul.” Wikipedia provides one notion of how the concept works in practice: “Stakeholder management is a four-step View Details

Keywords: by James Heskett

18 Nov 2013
Research & Ideas

Pulpit Bullies: Why Dominating Leaders Kill Teams

there." At the same time, she has observed, by hogging the discussion, these leaders not only limited their own learning but also made the class less productive as a whole. Gino wondered if the same dynamic could be occurring in business, with dominating leaders... View Details

Keywords: by Michael Blanding

19 Aug 2021
Op-Ed

Don't Ignore Your Employees' Misery—TAKE Control

and leaders. First step, TAKE control Even though military units face many of the same struggles as corporate teams, the approaches officers use to connect with their chains of command offer lessons for companies now. The military’s ethos of rules and View Details

Keywords: by Hise O. Gibson and MaShon Wilson

16 Aug 2004
Research & Ideas

Luxury Isn’t What It Used to Be

ongoing enticement for Birnbaum and the other alumni interviewed for this article. "Luxury goods are in essence a highly creative field," notes Thuy T. Tranthi (HBS MBA '93), president of Thomas Pink USA, the London-based... View Details

Keywords: by Julia Hanna; Consumer Products

18 Jun 2014
Research & Ideas

Book Excerpt: ‘Collective Genius’

flash of creative insight, an Aha! moment in the mind of a genius. People apparently prefer to believe in the rugged individualism of discovery, perhaps because they rarely get to see the sausage-making View Details

Keywords: by Linda Hill; Entertainment & Recreation

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

business markets, and the "trade" (wholesalers and retailers) in consumer goods markets. Marketing was cerebral, creative and long-term oriented; and sales was action-oriented, relationship-focused, and short term. But, the... View Details

Keywords: by Benson Shapiro

03 May 2010
Research & Ideas

What Is the Future of MBA Education?

creative or integrative thinking, or experiential learning and project work. A few schools were cutting-edge in one or more of these areas. Other schools felt that the business school community as a whole had a long way to go. So while... View Details

Keywords: by Martha Lagace; Education

18 Jun 2014
Research & Ideas

Leading Innovation is the Art of Creating ‘Collective Genius’

miles from Burbank, California, to Emeryville, near San Francisco, setting the systems up over a weekend. The move worked and the studio hit both deadlines. The book cites short-term innovation, in the decision to borrow the computers, and the team's ability to View Details

Keywords: by Kim Girard

04 Mar 2014
Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

employees to raise their creative game. But Eric Schmidt, CEO of Google, has a different approach, creating an organization that values and rewards innovation rather than attempting to create it with his bare hands. AG Lafley, P&G's... View Details

Keywords: Re: Multiple Faculty

29 Sep 2003
Research & Ideas

Why Managing Innovation is Like Theater

length every time. And although art-based processes realize the full capabilities of talented workers and can benefit from great worker talent, by no means do they require exceptional or especially creative... View Details

Keywords: by Rob Austin & Lee Devin

12 Oct 2016
Research & Ideas

Break the Rules of How Business is Done

talent, these companies are fueling creativity and innovation across their organizations. "By taking a chance at doing something different, not only are they attracting new talent, these companies are fueling View Details

Keywords: by Julia B. Austin

21 Jun 2011
First Look

First Look: June 21

characterizes the financial world. They also overlook the role of natural selection. To be sure, natural selection in the financial world is not exactly analogous to the processes first described by Darwin and elaborated on by modern... View Details

Keywords: Sean Silverthorne

28 Oct 2015
Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

hour-long discussion driving around the city. Young Kapur had just joined the firm Ogilvy & Mather after a brief stint at Citibank, where he’d decided he needed a more creative career. His conversation with Ogilvy confirmed that he’d... View Details

Keywords: by Sean Silverthorne; Advertising

21 May 2001
Research & Ideas

From Tigers to Kaleidoscopes: Thinking About Future Leadership

talent will be the decisive stroke for top leaders. In Hill's essay on "Leadership as Collective Genius" in Management 21C, she spells out what the creative process entails at the collective level, as well... View Details

Keywords: by Martha Lagace

Publications