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Show Results For
- All HBS Web
(748)
- People (2)
- News (173)
- Research (430)
- Events (1)
- Multimedia (2)
- Faculty Publications (129)
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- 29 Jan 2013
- First Look
First Look: Jan. 29
research as well as economic, organizational, and cross-disciplinary methodologies. The innovative process is broadly considered here, as well as the technologies that result from it, including business model innovation, service-level... View Details
Keywords: Sean Silverthorne
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
components: actionable customer selection criteria (because resources spent on accounts A and B are not available for accounts C, D, and so on); clarity about the buying process for target customers as it works today, not yesterday; and... View Details
Keywords: by Kristen Senz
- 01 Jun 2022
- What Do You Think?
Is Stakeholder Management Facing New Headwinds?
1984 book by Edward Freeman. Roland Marchand may or may not have helped the notion along when he wrote about it as an element of the “corporate soul.” Wikipedia provides one notion of how the concept works in practice: “Stakeholder management is a four-step View Details
Keywords: by James Heskett
- 25 Aug 2003
- Research & Ideas
Why IT Does Matter
Radio-frequency identification devices for grocery stores, smart cards, and automated ordering systems for hospital physicians are all examples of new process targets that technologies will soon address. In the more distant future we will... View Details
Keywords: by F. Warren McFarlan & Richard L. Nolan
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
processes in Web 2.0 that we had in 1.0," says Avery. "To be successful we have to be timely and current and pick up on the conversations unfolding around us. We can't do that if we have a big bureaucracy slowing us down and a... View Details
- 19 Aug 2021
- Op-Ed
Don't Ignore Your Employees' Misery—TAKE Control
and leaders. First step, TAKE control Even though military units face many of the same struggles as corporate teams, the approaches officers use to connect with their chains of command offer lessons for companies now. The military’s ethos of rules and View Details
Keywords: by Hise O. Gibson and MaShon Wilson
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
business markets, and the "trade" (wholesalers and retailers) in consumer goods markets. Marketing was cerebral, creative and long-term oriented; and sales was action-oriented, relationship-focused, and short term. But, the... View Details
Keywords: by Benson Shapiro
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
ongoing enticement for Birnbaum and the other alumni interviewed for this article. "Luxury goods are in essence a highly creative field," notes Thuy T. Tranthi (HBS MBA '93), president of Thomas Pink USA, the London-based... View Details
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
creative or integrative thinking, or experiential learning and project work. A few schools were cutting-edge in one or more of these areas. Other schools felt that the business school community as a whole had a long way to go. So while... View Details
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
behavior that make this redeployment feasible and sustainable over time. "A vast majority of the initiatives that companies are implementing do not require large capital investments or radical innovation." How companies are responding This thoroughness and... View Details
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
surprisingly then, the day after the Super Bowl, the sales of antacids are higher by about 20 percent. Sixteen million people call in sick to work. The week leading up to the game there's a Super Bowl lift in categories like condiments, dips, View Details
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
Harvard Business School’s Executive Education program: the Business of Entertainment, Media, and Sports. “The creative talent brings a unique perspective they have insights that no one else has” Big-name celebrities, including Miami Heat... View Details
- 04 Mar 2014
- Sharpening Your Skills
Sharpening Your Skills: Managing Innovation
employees to raise their creative game. But Eric Schmidt, CEO of Google, has a different approach, creating an organization that values and rewards innovation rather than attempting to create it with his bare hands. AG Lafley, P&G's... View Details
Keywords: Re: Multiple Faculty
- 18 Jun 2014
- Research & Ideas
Book Excerpt: ‘Collective Genius’
flash of creative insight, an Aha! moment in the mind of a genius. People apparently prefer to believe in the rugged individualism of discovery, perhaps because they rarely get to see the sausage-making View Details
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
hour-long discussion driving around the city. Young Kapur had just joined the firm Ogilvy & Mather after a brief stint at Citibank, where he’d decided he needed a more creative career. His conversation with Ogilvy confirmed that he’d... View Details
- 18 Mar 2001
- Research & Ideas
The Essentials for Enlightened Experimentation
experiments are most effective when time matters most, cost is not an overriding factor, and developers expect to learn little that would guide them in planning the next round of experiments. Fail Early And Often, But Avoid Mistakes Embrace failures that occur early in... View Details
Keywords: by Stefan Thomke
- Research Summary
Mastering Strategy Execution
By: Robert Simons
Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details
- 14 May 2009
- Sharpening Your Skills
Sharpening Your Skills: Managing Teams
be developed into team players? How do teams learn? How Does A Team Leader Win The Confidence Of The Group? How Team Leaders Show Support—or Not What does a team leader do so that employees know they are being supported? A Q&A with HBS professor and View Details
Keywords: Re: Multiple Faculty
- 30 Apr 2001
- Research & Ideas
Why Evolutionary Software Development Works
industry in which the need for a responsive development process has never been greater. The researchers analyzed data from 29 completed projects and identified the characteristics most associated with the best outcomes. (See "Four... View Details
- 18 Jun 2014
- Research & Ideas
Leading Innovation is the Art of Creating ‘Collective Genius’
miles from Burbank, California, to Emeryville, near San Francisco, setting the systems up over a weekend. The move worked and the studio hit both deadlines. The book cites short-term innovation, in the decision to borrow the computers, and the team's ability to View Details
Keywords: by Kim Girard