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    Jonas Heese

    Jonas Heese is a Professor of Business Administration in the Accounting & Management (A&M) Unit at Harvard Business School.He serves as a course head of Financial Reporting and Control in the MBA core curriculum and teaches The Anatomy of... View Details

    • October 2021 (Revised May 2023)
    • Case

    Engine No.1: An Impact Investing Firm Engages with ExxonMobil

    By: Mark Kramer, Shawn Cole, Vikram S. Gandhi and T. Robert Zochowski
    ExxonMobil, the world's fifth largest source of carbon emissions, remained committed to aggressively expanding its oil & gas business despite global warming. During the COVID pandemic this strategy resulted in massive losses as the price and demand for oil declined. ... View Details
    Keywords: Carbon Emissions; Global Warming; Impact Investment Funds; Hedge Fund Activism; Leadership Development; Business Model; Renewable Energy; Resource Allocation; Decision Choices and Conditions; Governing and Advisory Boards
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    • July 2011 (Revised April 2012)
    • Case

    The Clorox Company: Leveraging Green for Growth

    By: Elie Ofek and Lauren Barley
    The Clorox Company needs to decide on the marketing strategy going forward for its three sustainable brands, Brita, Burt's Bees and Green Works. These brands had fared differently over the past 3 years and each presents multiple courses of action heading into 2011.... View Details
    Keywords: Decision Making; Managerial Roles; Brands and Branding; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Sales; Opportunities; Corporate Strategy; Environmental Sustainability; Chemical Industry; Food and Beverage Industry
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    • 06 Jul 2011
    • News

    Washington's Complacency Cancer

    • January 2017 (Revised December 2017)
    • Case

    Merging American Airlines and US Airways (A)

    By: David G. Fubini, David A. Garvin and Carin-Isabel Knoop
    In February 2013, US Airways announced that it would merge with American Airlines to create the world’s largest airline. Doug Parker, the CEO of US Airways, would become CEO of the new American Airlines Group (AAL). The case describes a number of critical decisions... View Details
    Keywords: Airlines; Merger; Takeover; Integration Strategy; Merger Integration; Mergers and Acquisitions; Decision Making; Governance; Management Teams; Operations; Organizational Culture; Air Transportation Industry; United States
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    • June 2014
    • Case

    Starbucks Coffee Company: Transformation and Renewal

    By: Nancy F. Koehn, Kelly McNamara, Nora N. Khan and Elizabeth Legris

    Starbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how... View Details

    Keywords: Howard Schultz; Starbucks; Transformation; Turnaround; Change; Decision Making; Entrepreneurship; Growth and Development; Leadership; Organizations; Problems and Challenges; Risk and Uncertainty; Strategy; Value; Consumer Products Industry; Food and Beverage Industry; Retail Industry; North and Central America; Europe; Asia; South America; Middle East; Latin America
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    • 2011
    • Book

    Managing Knowledge Assets, Creativity and Innovation

    By: Dorothy A. Leonard
    This book pulls together for the first time works on knowledge and innovation, including the implementation of new processes and products, written by Dorothy A. Leonard over more than two decades. It consists of articles from journals in diverse fields (e.g. the... View Details
    Keywords: Knowledge Management; Innovation and Invention
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    • September–October 2020
    • Article

    Social-Impact Efforts That Create Real Value

    By: George Serafeim
    Until the mid-2010s few investors paid attention to environmental, social, and governance (ESG) data—information about companies’ carbon footprints, labor policies, board makeup, and so forth. Today the data is widely used by investors. How can organizations create... View Details
    Keywords: Sustainability; Sustainability Management; ESG; ESG (Environmental, Social, Governance) Performance; ESG Disclosure; ESG Disclosure Metrics; ESG Ratings; ESG Reporting; Social Impact; Impact Measurement; Social Innovation; Purpose; Corporate Purpose; Corporate Social Responsibility; Strategy; Social Enterprise; Society; Accounting; Investment; Environmental Sustainability; Climate Change; Corporate Strategy; Mission and Purpose; Corporate Social Responsibility and Impact; Financial Services Industry; Chemical Industry; Technology Industry; Consumer Products Industry; Pharmaceutical Industry; North America; Europe; Japan; Australia
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    • November 2012 (Revised August 2014)
    • Case

    Cisco in 2012: Reorganizing for Efficiency and Flexibility

    By: Ranjay Gulati, Alison Berkley Wagonfeld and Luciana Silvestri
    In 2012, Cisco was under intense pressure to show results: growth in its core business was decelerating and a number of exploratory ventures and acquisitions had not proven as profitable as expected. CEO John Chambers vowed to restore the company's health in a way that... View Details
    Keywords: Organizational Change and Adaptation; Restructuring; Adaptation; Performance Efficiency; Emerging Markets; Information Technology Industry
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    • 06 Apr 2016
    • News

    How Axilor is grooming the next-gen of startups

    • 01 Jul 2021
    • Video

    Thank You HBS Colleagues

    • December 2016
    • Background Note

    Reaching Beyond Your Organization: Empowering Innovation

    By: William R. Kerr
    Forward-thinking established companies utilize new routes for external innovation with start-ups and crowds. The reading reviews strategic partnerships, strategic investments, strategic acquisitions, and crowd-based collaborations. Case examples include Google, SK... View Details
    Keywords: Innovation; Corporate Innovation; Collaboration; Partnerships; Innovation and Invention; Collaborative Innovation and Invention; Innovation Strategy
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    • Article

    How Local Context Shapes Digital Business Abroad

    By: William R. Kerr
    This article identifies how digital businesses need to be adapted to the local environment in which they are being applied. Core ideas include the development of strong barriers to entry, the types of network effects encountered, and the localization of business... View Details
    Keywords: Business Model; Information Technology; Geographic Location; Market Entry and Exit; Adaptation; Entrepreneurship; Network Effects
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    • 28 Jan 2025
    • Video

    The business leaders leading Europe’s green transition

    • 18 Feb 2020
    • News

    The Linux Foundation and Harvard’s Lab for Innovation Science Release Census for Open Source Software Security

    • 31 May 2023
    • Video

    The Case for a New Climate Workforce and New Training Methods

    • November 2015 (Revised August 2016)
    • Case

    Unilever's New Global Strategy: Competing through Sustainability

    By: Christopher A. Bartlett
    In January 2009, when Paul Polman was appointed CEO of Unilever, he inherited a company in long-term decline at the beginning of a major global financial crisis. As the first outsider ever recruited to lead the company, Polman lost little time in challenging the... View Details
    Keywords: Globalized Firms and Management; Corporate Social Responsibility and Impact; Competitive Strategy; Environmental Sustainability; Consumer Products Industry
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    • October 2003 (Revised November 2006)
    • Case

    GE's Talent Machine: The Making of a CEO

    By: Christopher A. Bartlett and Andrew N. McLean
    GE believes its ability to develop management talent is a core competency that represents a source of sustainable competitive advantage. This case traces the development of GE's rich system of human resource policies and practices under five CEOs in the post-war era,... View Details
    Keywords: Decision Choices and Conditions; Capital; Selection and Staffing; Leadership Development; Management Succession; Corporate Strategy
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      Hise O. Gibson

      Hise Gibson graduated from West Point, where he was a member of the Division-1A Army football team. Following graduation, he commissioned in the US Army as an Aviation Officer in the UH60 Blackhawk Helicopter. He served with distinction in various command and staff... View Details

      • 2012
      • Teaching Note

      UFIDA (F) (TN)

      By: F. Warren McFarlan, Donghong Li and Guo Jia
      As an extension of UFIDA (A-E), UFIDA (F), using early 2012 as the time node, looks at UFIDA's major steps taken during 2010-2011, accomplishments, and major future opportunities and challenges. The case focuses on the new market development of Cloud Computing and... View Details
      Keywords: China; Strategy; China
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