Consumer Search - Publications - Faculty & Research

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FIELD Global Immersion Resources: Finland

keyword and geography keywords in search (ex: restaurants China). Search tips: use concise keywords. Go to "Analysis" section for full industry reports; Go to "Consumers"... View Details

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FIELD Global Immersion Resources: Taiwan

keyword and geography keywords in search (ex: commodities Taiwan). Search tips: use concise keywords. Go to "Analysis" section for full industry reports; Go to "Consumers"... View Details

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FIELD Global Immersion Resources: Kenya

X". Start typing consumer lifestyles and the name of your GEO country (or Mobile and the name of the country) to locate. EMIS Useful for: emerging market info, including company info, news and niche industry reports. ... View Details

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FIELD Global Immersion Resources: Thailand

restaurants China). Search tips: use concise keywords. Go to "Analysis" section for full industry reports; Go to "Consumers" section to brows reports on consumer lifestyles, or... View Details

10 Nov 2008
What Do You Think?

How Much Can You Ask of Your Customers?

so that volunteers (often customers, but also others) can easily contribute content (opinions and ratings for Zagat guides), "stuff for sale" (eBay online marketplace), behavioral data (Google's search engine algorithm), and... View Details

Keywords: by Jim Heskett

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FIELD Global Immersion Resources: Ghana

restaurants china). Search tips: use concise keywords. Go to "Analysis" section for full industry reports. Also helpful: the "Consumer Lifestyles in X" reports ("Consumer Lifestyles in China")... View Details

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FIELD Global Immersion Resources: Rwanda

business environment. See EIU's Rwanda dashboard. Search tips: go to Data Tool to download specific indicators of interest, including indicators relating to consumer consumption, income,... View Details

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FIELD Global Immersion Resources: Peru

restaurants china). Search tips: use concise keywords. Go to "Analysis" section for full industry reports. Also helpful: the "Consumer Lifestyles in X" reports ("Consumer Lifestyles in China")... View Details

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FIELD Global Immersion Resources: India

grande,sans-serif;">Search tips: to begin, enter industry or concise keyword and geography keywords in search (ex: eCommerce India), View Details

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Africa: research, news, analysis

restaurants kenya). Search tips: use concise keywords. Go to "Analysis" section for full industry reports. Also helpful: the "Consumer Lifestyles in X" reports ("Consumer Lifestyles in South... View Details

21 Mar 2019
News

Helping Veterans Build Careers

Goldenberg’s experience. He still recalls lessons from Professor Youngme Moon on discontinuous thinking, from her course on consumer marketing. He also remembers a welcome message from then-Dean Kim B. Clark about being “warmhearted and... View Details

Keywords: Jill Radsken

Career Coach

Jill Huggett

experience enables Jill to fully appreciate the many challenges one faces throughout their career. Jill's coaching style is realistic, practical and applicable. She coaches people to strive for the optimal outcome and persist until desired results are achieved. Jill... View Details

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FIELD Global Immersion Resources: Brazil

Where can I find country, industry and market information and news about Brazil? Industry and market research Passport Click on Search on the upper left side of the main screen to get started. Locate the industry of interest and then... View Details

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Challenges and Opportunities in the Restaurant Industry

financial fundamentals for valuation; equity research and investment firm data; For a multimedia learning module on LSEG Workspace check out our Learn with Baker Library LSEG Workspace Introduction. Industry and Market Research Market... View Details

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FIELD Global Immersion: South Korea

In-depth country information and forecasts covering recent economic and political developments, risk and regulation, and the broad business environment. Search Tip: Go to Data to download specific indicators of... View Details

Web

Trade Catalog Collection | Baker Library

and machine tools, railroads, automobiles, aviation, consumer products, household furnishings, leisure goods, and scientific and optical instruments. The collection dates from the early nineteenth century through the first half of the... View Details

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HBS Alumni Research Tips: Finding Market Data & Insights

How can alumni search for market data, trends, and insights? Statista is a user-friendly aggregator of statistical data from more than 20,000 sources worldwide. Follow instructions to register for a free premium account. View Details

13 Jan 2014
Research & Ideas

How Government Can Restore the Faith of Citizens

research , Buell and Norton had experimented with customer satisfaction in travel and dating websites. They found that when these sites visually showed the effort being exerted by the site during searches or transactions, customers were... View Details

Keywords: by Michael Blanding

03 Jun 2020
Blog Post

Jeff Surette and Mike Peters: A Winning Team at TB12

multiple sectors were managing through crisis, while building his own business acumen. Post HBS, Surette rejoined Parthenon for four years focusing on education and consumer goods consulting. Then when it came time to make another move,... View Details

Keywords: Consumer Products / Retail

Profile

Rocio Parra

Why was getting a business education important to you? As a consultant, I had the opportunity to work in a variety of industries from pharmaceuticals and medical devices to government and consumer packaged goods. Through these... View Details

Keywords: Retail

Publications