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Show Results For

  • All HBS Web  (2,030)
    • People  (3)
    • News  (356)
    • Research  (1,329)
    • Events  (13)
    • Multimedia  (4)
  • Faculty Publications  (460)
← Page 12 of 2,030 Results →
  • 27 Feb 2018
  • First Look

First Look at New Research and Ideas, February 27, 2018

December 2017 Journal of Creative Behavior In Pursuit of Everyday Creativity By: Amabile, Teresa M. Abstract—Creativity researchers have long paid careful attention to individual creativity, beginning with studies of well-known geniuses... View Details
Keywords: Sean Silverthorne
  • 10 Oct 2017
  • First Look

First Look at New Research and Ideas, October 10, 2017

fruitful new agendas for research on the political-economic nexus as it has developed in the Western world since the end of the Middle Ages. New Perspectives on the History of Political Economy brings together a select group of young and... View Details
Keywords: Sean Silverthorne
  • 06 Mar 2018
  • First Look

First Look at Research and Ideas, March 6, 2018

countries. Our results are close to those reported by the International Comparisons Program (ICP) in 2011 and the OECD in 2014 and can be used to obtain more up-to-date estimates of real consumption across countries without the need for View Details
Keywords: Sean Silverthorne
  • 18 Jul 2018
  • Blog Post

Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East

largest consumer research panel in the Middle East, and helped Yahoo!'s portal reach nearly 17 million unique users. In 2014, Yahoo! shuttered its Middle East portal, and Amira joined Facebook where she... View Details
  • 06 Feb 2018
  • First Look

First Look at New Research and Ideas: February 6, 2018

history? American Capitalism presents a sampling of cutting-edge research from prominent scholars. These broad-minded and rigorous essays venture new angles on finance, debt, and credit; women’s rights; slavery and political economy; the... View Details
  • 06 Jun 2017
  • First Look

First Look at New Research and Ideas: June 6, 2017

forthcoming American Economic Journal: Economic Policy Selection and Market Reallocation: Productivity Gains from Multinational Production By: Alfaro, Laura, and Maggie X. Chen Abstract—Assessing the productivity gains from multinational production has been a vital... View Details
Keywords: Sean Silverthorne
  • 14 Feb 2017
  • News

Want to build better patient relationships? Take a page from consumer marketers, advises Harvard fellow

  • Web

Research in Black and White | Baker Library

Research in Black and White Photo: Meroe Morse, test photograph, August 1959. Polaroid Corporation Records Related to Meroe Morse, b. VII.83, f. 15. In 1948, only a few years after starting at Polaroid, Meroë Morse became the laboratory... View Details
  • Article

Believe Me, I Have No Idea What I Am Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion

By: Uma R. Karmarkar and Zakary L. Tormala
This research explores the effect of source certainty-that is, the level of certainty expressed by a message source-on persuasion. The authors propose an incongruity hypothesis, suggesting that source certainty effects depend on perceived source expertise. In three... View Details
Keywords: Research; Experience and Expertise; Risk and Uncertainty; Consumer Behavior; Performance Expectations; Interests; Power and Influence
Citation
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Karmarkar, Uma R., and Zakary L. Tormala. "Believe Me, I Have No Idea What I Am Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion." Journal of Consumer Research 36, no. 6 (April 2010): 1033–1049.
  • 19 Sep 2017
  • First Look

First Look at New Research and Ideas, September 19

Gender-class differences are reflected in women’s employment beliefs and behaviors. Research integrating social class with gendered experiences in homes and workplaces deepens our understanding of the complex interplay between sources of... View Details
Keywords: Sean Silverthorne
  • 20 Dec 2018
  • Research & Ideas

Most Popular Stories and Research Papers of 2018

decisions and shipping policies in determining purchase outcomes and profits. Consumers are less sensitive to shipping fees than to product prices, but free shipping for orders above the minimum is a strong motivator for increasing... View Details
Keywords: by Sean Silverthorne
  • 01 Apr 1996
  • News

Stasis and Turmoil: HBS Research for the Real World

The second in a series of occasional reports on current research from some of the many faculty members whose classroom presentations to alumni have been a cornerstone of recent HBS reunions, this month we report on Professor Howard H.... View Details
  • Web

Buy Now, Pay Later: Research Links - Manuscript Collections

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details
  • 01 Dec 2016
  • News

Research Brief: So Many Sites, So Little Time

Shane Greenstein (photo by Russ Campbell) Shane Greenstein (photo by Russ Campbell) Understanding how people spend their time online is essential for any organization hoping to capture and keep consumer eyeballs—yet what we know about... View Details
  • 21 Nov 2017
  • First Look

First Look at New Research and Ideas, November 21, 2017

forthcoming Quantitative Marketing and Economics Aggregation of Consumer Ratings: An Application to Yelp.com By: Dai, Weijia, Ginger Jin, Jungmin Lee, and Michael Luca Abstract—Because consumer reviews... View Details
Keywords: Sean Silverthorne
  • Research Summary

Overview

By: Mark L. Egan
When considering how households make investment decisions, Professor Egan became intrigued by the question, “What makes a bank ‘special’ when compared to other lending institutions?” Focusing on empirical industrial organization with applications to finance and... View Details
  • Web

Buy Now, Pay Later: Research Links - Printed Collections

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details
  • 02 Jan 2018
  • First Look

First Look at New Research and Ideas, January 3, 2018

opinion and policies? What are its risks and rewards? And what is the playbook for leaders considering speaking out? The authors of this article examine those questions and explain the takeaways of their own research. One finding: View Details
Keywords: Sean Silverthorne
  • 27 Dec 2015
  • Research & Ideas

The Most Popular Stories and Research Papers of 2015

Research that explores how children benefit from having a working mom blew away the field for most popular feature article on Harvard Business School Working Knowledge in 2015. With nearly 84,000 visits, twice the number of the second... View Details
  • 18 Jul 2017
  • First Look

First Look at New Research and Ideas, July 18, 2017

is to suggest a (preliminary) taxonomy and research agenda for the topic of “firms, crowds, and innovation” and to provide an introduction to the associated special issue. We specifically discuss how various crowd-related phenomena and... View Details
Keywords: Sean Silverthorne
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