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Human Behavior & Decision-Making - Faculty & Research
others who earn a higher pay rate. Our results suggest that low pay rates are, in and of themselves, unlikely to promote dishonesty. Instead, it is the salience of upward social comparisons that encourages the poorly compensated to cheat. 2014 Article Investors View Details
- 09 Feb 2024
- HBS Case
Slim Chance: Drugs Will Reshape the Weight Loss Industry, But Habit Change Might Be Elusive
be wary of the drugs and prefer the alternative models. Lambert: So new drugs like Ozempic and Wegovy really are going to change the weight loss industry? Herzlinger: Yes. They’re helpful, no question. But don’t get stars in your eyes.... View Details
- 29 Nov 2022
- Research & Ideas
Is There a Method to Musk’s Madness on Twitter?
for misleading consumers on how they planned to use their personal information. On Friday Twitter executives who served on a governance board the FTC had ordered into existence left the company, prompting Senate Democrats to urge the FTC... View Details
- 17 Jan 2023
- In Practice
8 Trends to Watch in 2023
As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
Keywords: by Avery Forman
- 25 Jan 2016
- Research & Ideas
When Negotiating a Price, Never Bid with a Round Number
market price of three consumer products. Before making their guesses, they received “audience suggestions” for what they should bid. When given the chance to choose which audience members would help them on future bids, participants were... View Details
Keywords: by Carmen Nobel
- 09 Feb 2023
- Blog Post
The Sixth Year of Short Intensive Programs (SIPs) at HBS
businesses face and the unique strategies that founders have adopted to stay relevant in the wake of the global pandemic and shifting consumer and investor preferences – from reinvesting in retail,... View Details
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
therefore focus their research worldwide, not just on the BRICs. “Often the main prize today is the emerging middle class, which aspires to consume world class products at lower price points." -Krishna G. Palepu "We have been studying... View Details
Keywords: by Martha Lagace
- 30 May 2023
- Research & Ideas
Can AI Predict Whether Shoppers Would Pick Crest or Colgate?
commercially available version of GPT-3 to elicit thousands of simulated customer responses and found that AI can produce demand patterns that resemble those of human studies. “Utilizing this tool, which is in some ways a consumer... View Details
Keywords: by Kristen Senz
- 02 Jun 2022
- Research & Ideas
Blissful Thinking: When It Comes to Finding Happiness, 'Your Dreams Are Liars'
and a former professional French-horn player, Brooks came to the subject of happiness by way of art. His early research focused on why people produce and consume art and beauty as well as the motives behind human generosity. He discovered... View Details
Keywords: by Dan Morrell
- 28 Aug 2012
- First Look
First Look: August 28
that preferences for masculinity versus femininity mediated White participants' attraction to Blacks relative to Asians. Analysis of the 2000 United States Census replicated this pattern with interracial marriages. In Study 5, Blacks were... View Details
Keywords: Sean Silverthorne
- 01 Oct 2007
- Research & Ideas
Encouraging Dissent in Decision-Making
notion that a large segment of consumers might prefer automobiles that were safe and fuel-efficient. Coca-Cola ignored evidence that "New Coke" would fizzle and launched it anyway. Companies in the... View Details
Keywords: by Garry Emmons
- 23 Sep 2008
- First Look
First Look: September 23, 2008
of the modern neo-liberal regime. No PDF is available for download at this time. Social Categories and Minimizing Joint Gains: An Ethical Dilemma? Authors:Stephen M. Garcia, Max H. Bazerman, and Dale T. Miller Abstract People prefer... View Details
Keywords: Martha Lagace
- 19 May 2015
- First Look
First Look: May 19
the conventional financial system and the real economy. Publisher's link: http://pubs.aeaweb.org/doi/pdfplus/10.1257/jep.29.2.213 May 2015 Journal of Public Economics De Gustibus non est Taxandum: Heterogeneity in Preferences and Optimal... View Details
Keywords: Sean Silverthorne
- 12 Aug 2020
- Research & Ideas
Why Investors Often Lose When They Sue Their Financial Adviser
and jury, consumers must bring their grievances to an expert panel that’s more likely to take the brokerage’s side, reducing consumer awards by $40,000 on average, says HBS research. “Unlike judges,... View Details
- 07 May 2020
- Research & Ideas
The One Good Thing Caused by COVID-19: Innovation
across workers in their preference to work from home, experience with remote learning, entertainment, and consumption will also shape consumer attitudes toward digital and physical experiences. Differences... View Details
Keywords: by Hong Luo and Alberto Galasso
- 16 Apr 2020
- Blog Post
Am I Eligible for the 2+2 Program?
College seniors from any academic background are eligible to apply but some preference will be given to high potential individuals on paths that aren't as well established in leading to graduate business school, including applicants:... View Details
- Web
2023 Reunion Presentations - Alumni
Professor Rob Huckman (PhDBE 2001) + More Info – Less Info Amidst calls to increase consumerism in health care, large tech companies and retailers are making bold moves into the industry. These health care “entrants” aim to leverage their general skills in serving... View Details
- 21 Apr 2009
- First Look
First Look: April 21, 2009
centers of power for the pharmaceutical industry. A comparison of the United States and Germany in particular, and the United States and European Union more generally, suggests that how countries resolve tensions between protecting patients and empowering View Details
Keywords: Martha Lagace
- 25 May 2010
- First Look
First Look: May 25
Network Effects Authors:Hanna W. Halaburda and Mikołaj Jan Piskorski Abstract We model conditions under which agents in two-sided matching markets would rationally prefer a platform-limiting choice. We show that platforms that offer a... View Details
Keywords: Martha Lagace
- 19 Mar 2019
- First Look
New Research and Ideas, March 19, 2019
influence strategies that backfire. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55881 in press Journal of the Association for Consumer Research Rituals and Nuptials: The Emotional and Relational Consequences of... View Details
Keywords: Dina Gerdeman