Publications

16 Aug 2011
First Look

First Look: August 16

Michael Norton Publication:Journal of Consumer Research (forthcoming) Abstract We show that people non-normatively infer event causes from event consequences. For example, people inferred that a product failure (computer crash) had a... View Details

Keywords: Sean Silverthorne

March 2019
Case

HOPI: Turkey's Shopping Companion

By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu

The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details

Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile and Wireless Technology; Business Model; Analytics and Data Science; Competitive Strategy; Decision Making; Applications and Software; Digital Platforms; Technology Industry; Retail Industry; Turkey

28 Aug 2007
First Look

First Look: August 28, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=307081 Endesa Chile: Raising the Ralco Dam (A) Harvard Business School Case 906-014 Endesa Chile, the largest electricity generation company in Chile, is building a major View Details

Keywords: Martha Lagace

January 2022
Case

SpartanNash Company: The Amazon Warrants (A)

By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher

As of 12/31/21, Amazon held $22 billion of equity and warrants in related companies. In fact, it often requests a free grant of warrants when it enters into a new commercial agreement with a supplier. Over the past 20 years, Amazon has gotten warrants in almost 20... View Details

Keywords: Valuation; Value Creation; Consumer Behavior; Negotiation; Distribution; Ownership; Partners and Partnerships; Business Strategy; Equity; Distribution Industry; Food and Beverage Industry; United States

22 Mar 2010
Research & Ideas

One Strategy: Aligning Planning and Execution

deep culture of direct sales to corporate customers, the company was slow to take advantage of a rapidly emerging consumer market—at least until founder Michael Dell returned to shake things up. "Our past is littered with firms that... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

23 May 2023
Research & Ideas

Face Value: Do Certain Physical Features Help People Get Ahead?

Can business leaders harness the star power of celebrities? It might depend on their jawline. A recent study parses 12,000 faces for attributes linked to charisma and proposes a framework to figure out who has it and who doesn’t. Why some... View Details

Keywords: by Kara Baskin

22 Feb 2024
Research & Ideas

How to Make AI 'Forget' All the Private Data It Shouldn't Have

There’s a virtual elephant in AI’s room: It’s nearly impossible to make the technology forget. And there are an increasing number of scenarios where consumers and programmers may not only want to remove data from a machine learning... View Details

Keywords: by Rachel Layne; Technology; Information Technology

17 Sep 2007
Research & Ideas

Broadband: Remaking the Advertising Industry

strictly online. Who reads newspapers? Old guys. So this is an industry that is being dramatically transformed. “The reality for the advertising industry is that the old model is broken.” As broadband enables new forms of entertainment and new ways to View Details

Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing

26 Aug 2019
Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

Instagram and YouTube. In the competition for the consumer’s attention, influencers are winning with pretty packages of photos and videos, as consumers increasingly reject more traditional forms of marketing like TV commercials and... View Details

Keywords: by Dina Gerdeman; Consumer Products; Consumer Products

12 Feb 2008
First Look

First Look: February 12, 2007

that only large enterprises could attempt. IBM, for instance, has created a nonprofit partnership, World Community Grid, through which any organization or individual can donate unused computing power to research projects and see what is... View Details

Keywords: Martha Lagace

September 1983 (Revised October 1984)
Case

Boston Whaler, Inc.: Managing the Dealer Network

Mr. Joseph Lawler, newly-appointed president of Boston Whaler, Inc. (BWI), believes that better dealer management is the key to his company's continued growth. BWI manufactured a high-price, high performance line of power and other boats for the recreational,... View Details

Keywords: Distribution Channels; Product Marketing; Consumer Products Industry

30 Apr 2024
Book

When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

set aside their ethical qualms in deference to perceived authority figures (Milgram, 1963). Similarly, the 1971 “prison” experiments by Stanford Professor Philip Zimbardo had demonstrated the power of context to alter people’s ethical... View Details

Keywords: by Dina Gerdeman

06 Feb 2007
First Look

First Look: February 6, 2007

to decide how to best market their innovation. The iconic status of existing electric guitars, and the lack of any recent radical innovations in the category, pose challenges in securing consumer adoption. If the company goes it alone, it... View Details

Keywords: Martha Lagace

16 Jan 2018
First Look

First Look at New Research and Ideas, January 16, 2018

and Kate Barasz Abstract—Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual View Details

Keywords: Sean Silverthorne

29 Nov 2010
HBS Case

United Breaks Guitars

object lesson in what that means for big, recognizable companies and their brands. "United Breaks Guitars" documents the incredible viral power of social media, analyzing the reach and impact of a clever customer complaint music... View Details

Keywords: by Julia Hanna

November 2016 (Revised July 2018)
Case

Selling on Amazon at Tower Paddle Boards

By: Thales S. Teixeira and David Lopez-Lengowski

By June 2012, Stephan Aarstol felt that he had successfully passed the first critical stage of his ecommerce business. As the founder and CEO of a standup paddleboard (SUP) business, he had built a strong relationship with Asian manufacturers, built a small warehouse... View Details

Keywords: Tower Paddle Boards; Amazon; E-commerce; Online Shopping; Distribution; Internet and the Web; Business Growth and Maturation; Marketing Channels; Distribution Channels; Decision Choices and Conditions; Consumer Products Industry; Consumer Products Industry

13 Nov 2013
Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

Most eight-year-olds are familiar with cooties: an imaginary infectious disease spread through proximity to children of the opposite sex. We eventually outgrow the silly idea. But when it comes to the world of consumer products, fear of... View Details

Keywords: by Carmen Nobel; Consumer Products; Consumer Products; Consumer Products

March 2004 (Revised November 2012)
Teaching Note

P&G Japan: The SK-II Globalization Project (TN)

By: Christopher A. Bartlett

Traces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management.... View Details

Keywords: Business Subsidiaries; Trade; Globalization; Global Strategy; Innovation Strategy; Business or Company Management; Consumer Products Industry; Consumer Products Industry; Hong Kong; Japan; Taiwan; Europe

2016
Chapter

Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets

By: Hillary Greene and Dennis Yao

This paper explores how firms within the audience measurement industry, specifically its radio and television markets, have navigated myriad market and nonmarket challenges. The market strategies and the nonmarket forces that constrain those strategies are largely... View Details

Keywords: Measurement and Metrics; Marketing Strategy; Consumer Behavior; Monopoly; Television Entertainment; Public Opinion; Geographic Scope; Media and Broadcasting Industry; United States

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