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- All HBS Web
(1,056)
- People (3)
- News (270)
- Research (633)
- Events (1)
- Multimedia (9)
- Faculty Publications (288)
Show Results For
- All HBS Web
(1,056)
- People (3)
- News (270)
- Research (633)
- Events (1)
- Multimedia (9)
- Faculty Publications (288)
- 25 Jul 2023
- Research & Ideas
Could a Business Model Help Big Pharma Save Lives and Profit?
- 17 May 2016
- First Look
May 17, 2016
- 15 May 2007
- Working Paper Summaries
I’ll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
- October 1982 (Revised May 1992)
- Case
Johnson & Johnson: The Tylenol Tragedy
John T. Gourville
John Gourville is the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School. He joined the HBS Marketing Unit in 1995 after receiving his Ph.D. at the University of Chicago in marketing and behavioral research. His most... View Details
- Article
The Economic Consequences of Hospital Admissions
- Research Summary
Current Research
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- July 2023
- Article
Deep Responsibility and Irresponsibility in the Beauty Industry
- 08 Oct 2020
- HBS Seminar
Ginger Jin, University of Maryland
- Teaching
Overview
Students are required to prepare a business plan, which employs the framework of this course, to explore an entrepreneurial opportunity in health care, and to evaluate their classmates' plans.
Career Focus
For... View Details
- February 2025
- Article
Disclosure, Humanizing, and Contextual Vulnerability of Generative AI Chatbots
Ray Kluender
Ray Kluender is an associate professor in the Entrepreneurial Management Unit and the Berol Corporation Fellow at Harvard Business School, a faculty research fellow at the National Bureau of Economic Research (NBER), an invited researcher at the Abdul Latif Jameel... View Details
- 16 Oct 2013
- News
Public Reporting, Consumerism, and Patient Empowerment
- 10 Jan 2020
- News
Competing in the Age of AI
- July 2022 (Revised February 2024)
- Teaching Note
The DivaCup: Navigating Distribution and Growth
- March 2019 (Revised April 2021)
- Case
The DivaCup: Navigating Distribution and Growth
- 16 Jul 2007
- Research & Ideas
Understanding the ‘Want’ vs. ’Should’ Decision
- 26 Nov 2019
- News