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- All HBS Web (454)
- Faculty Publications (165)
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- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
(see Figure 2-3) and several new internal business objectives. Mobil U.S. Marketing and Refining, like Rockwater, moved to a new "customer intimacy" strategy that would offer a superior buying experience for consumers. Mobil's market research had revealed... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- May 1975 (Revised May 1978)
- Case
Litton Microwave Cooking Products (B)
By: Paul W. Marshall
Marshall, Paul W. "Litton Microwave Cooking Products (B)." Harvard Business School Case 675-194, May 1975. (Revised May 1978.)
- March 1992 (Revised March 1995)
- Supplement
Joline Godfrey and the Polaroid Corp. (B)
By: Linda A. Hill
Supplements Joline Godfrey and the Polaroid Corp. (A). View Details
Keywords: Corporate Entrepreneurship; Rank and Position; Leading Change; Problems and Challenges; Change; Electronics Industry; Electronics Industry
Hill, Linda A. "Joline Godfrey and the Polaroid Corp. (B)." Harvard Business School Supplement 492-038, March 1992. (Revised March 1995.)
- December 1979 (Revised October 1983)
- Case
Fred Henderson
By: John P. Kotter
Focuses on the management style of Fred Henderson in the context of a relatively stable business environment within Xerox Corporation. To be contrasted with the case, Renn Zaphiropoulos and the videotape, A Day with Renn Zaphiropoulos (9-881-501), which are appropriate... View Details
Keywords: Situation or Environment; Management Style; Consumer Products Industry; Consumer Products Industry
Kotter, John P. "Fred Henderson." Harvard Business School Case 480-043, December 1979. (Revised October 1983.)
- 01 Nov 2012
- Research & Ideas
Book Excerpt: Judgment Calls
translated to another—he hit upon a pair of tweezers that was being used on the assembly line of an electronics company. He was able to adapt these tweezers to the more medical use of removing splinters. Time passed and the idea took... View Details
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
has Apple had such a difficult job growing beyond the Mac? A: Apple is a computer company, and Jobs has always understood that his core franchise was very closely connected to the core computer franchise. Consumer View Details
Keywords: by Sean Silverthorne
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
approach and delivery to better fit with other individuals or situations; similarly, there's untapped potential in being able to establish electronic connections with consumers in ways that are not... View Details
- 12 Jun 2018
- First Look
New Research and Ideas, June 12, 2018
practices is important for understanding financial decision-making of households in dire circumstances as well as for setting appropriate consumer protection policies. We conduct a simple experiment in three sites in which we paid off... View Details
Keywords: Dina Gerdeman
- 26 Jul 2004
- Research & Ideas
A Better Way to Negotiate: Backward
technical and management team members. Now running desperately low on cash, Perlman had to contend with many potential deal partners, including VCs, angels, and industrial partners (as potential sources of cash); consumer View Details
Keywords: by James K. Sebenius
- 17 Mar 2022
- Research & Ideas
Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’
example by refurbishing electronic products and selling them in stores to contribute to the recycling effort. “Purpose becomes your lighthouse in the storm,” Barry says. “Purpose is the direction you’re always going to move the company.... View Details
Keywords: by Ranjay Gulati
- 06 Jan 2012
- Op-Ed
Where Green Corporate Ratings Fail
illustration of this omission, Apple, a US consumer electronics manufacturer, publicly resigned in 2009 from the US Chamber of Commerce, the largest business lobbying group in the country. "Apple... View Details
- 05 Feb 2008
- First Look
First Look: February 5, 2008
done on managing the organizational and political dimensions of generating and improving forecasts in corporate settings. We examine the implementation of a supply-chain planning process at a consumer View Details
Keywords: Martha Lagace
- 06 Feb 2007
- First Look
First Look: February 6, 2007
inventors. Download the paper: http://www.hbs.edu/research/pdf/07-042.pdf Electronic Hierarchies and Electronic Heterarchies: Relationship-Specific Assets and the Governance of Interfirm IT Authors:Andrew... View Details
Keywords: Martha Lagace
- 05 Apr 2010
- Research & Ideas
HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing
Two days ago, the first buyers of Apple's iPad began putting it through its paces, playing games, navigating the Internet, and downloading electronic books. That groan you heard was from dozens of book publishers across the United States,... View Details
- Teaching Interest
Overview
Technology Entrepreneurship, Marketing Strategy, Service Management View Details
- 30 Jun 2009
- First Look
First Look: June 30
barriers that TOTO faces in gaining adoption of an innovation. It also explores the role of product categorization in driving consumer behavior—in contrast to the U.S., toilets in Japan are considered a high-tech View Details
Keywords: Martha Lagace
- January 2006
- Teaching Note
Strategic Inflection: TiVo in 2005 (TN)
By: David B. Yoffie
Teaching Note to 706421. View Details
- June 1991 (Revised May 2002)
- Case
Barco Projection Systems (A): Worldwide Niche Marketing
Deals with the issue of niche marketing in a worldwide market. Barco Projection Systems makes video, data, and graphics projectors for the industrial market. They have traditionally been the performance leader. In August 1989, Sony Corp. introduced a higher performance... View Details
Keywords: Competition; Globalized Markets and Industries; Product Marketing; Consumer Products Industry; Consumer Products Industry
Moriarty, Rowland T., Jr. "Barco Projection Systems (A): Worldwide Niche Marketing." Harvard Business School Case 591-133, June 1991. (Revised May 2002.)
- January 1980 (Revised October 1993)
- Case
Renn Zaphiropoulos
By: John P. Kotter
Focuses on the management style of Renn Zaphiropoulos in the context of a rapidly changing business environment within Xerox Corporation. To be contrasted with the case, Fred Henderson and the videotape, A Day with Fred Henderson (9-881-502), which are appropriate for... View Details
Keywords: Situation or Environment; Management Style; Consumer Products Industry; Consumer Products Industry
Kotter, John P. "Renn Zaphiropoulos." Harvard Business School Case 480-044, January 1980. (Revised October 1993.)
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
much better. In this article, professor and Balanced Scorecard guru Robert S. Kaplan introduces BSC Customer Profitability Metrics. From Balanced Scorecard Report. Marketing Your Way Through a Recession Published: March 3, 2008 In a recession, View Details
Keywords: by Sean Silverthorne