Publications

June 1991 (Revised May 2002)
Case

Barco Projection Systems (A): Worldwide Niche Marketing

Deals with the issue of niche marketing in a worldwide market. Barco Projection Systems makes video, data, and graphics projectors for the industrial market. They have traditionally been the performance leader. In August 1989, Sony Corp. introduced a higher performance... View Details

Keywords: Competition; Globalized Markets and Industries; Product Marketing; Consumer Products Industry; Consumer Products Industry

January 1980 (Revised October 1993)
Case

Renn Zaphiropoulos

By: John P. Kotter

Focuses on the management style of Renn Zaphiropoulos in the context of a rapidly changing business environment within Xerox Corporation. To be contrasted with the case, Fred Henderson and the videotape, A Day with Fred Henderson (9-881-502), which are appropriate for... View Details

Keywords: Situation or Environment; Management Style; Consumer Products Industry; Consumer Products Industry

June 1993
Teaching Note

Circuit City Stores, Inc. (A) TN

By: William J. Bruns Jr.

Teaching Note for (9-191-086). View Details

Keywords: Electronics Industry; Electronics Industry

January 1991 (Revised January 1993)
Case

Xerox Corp.: The Customer Satisfaction Program

In August 1990 the president and executive vice president of Xerox are reviewing the progress made on its customer satisfaction program. The emphasis placed on the program, the success of the program to date, and the drive to achieve the corporate goals of customer... View Details

Keywords: Customer Satisfaction; Consumer Products Industry; Consumer Products Industry

January 1991 (Revised November 1994)
Case

Black Caucus Groups at Xerox Corp. (A)

In 1970 Xerox had a very progressive affirmative action program yet, once hired, black employees faced serious problems, due both to overt discrimination and to their exclusion from the informal networks of support, information and mentoring that the other salespeople... View Details

Keywords: Prejudice and Bias; Alliances; Race Characteristics; Employees; Consumer Products Industry; Consumer Products Industry; United States

02 Apr 2008
Research & Ideas

Four Companies that Conquered America

consumers but exclusively on an online basis. Taking advantage of its low no-bricks-and-mortar cost structure, ING was able to offer generous rates on certificates of deposit. Just four years on, ING is the third-largest holder of View Details

Keywords: by John Quelch

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

(see Figure 2-3) and several new internal business objectives. Mobil U.S. Marketing and Refining, like Rockwater, moved to a new "customer intimacy" strategy that would offer a superior buying experience for consumers. Mobil's market research had revealed... View Details

Keywords: by Robert S. Kaplan & David P. Norton

28 Aug 2018
First Look

New Research and Ideas, August 28, 2018

and from electronic communication servers—the effect of open office architectures on employees' face-to-face, email, and instant messaging (IM) interaction patterns. Contrary to common belief, the volume of face-to-face interaction... View Details

Keywords: Dina Gerdeman

05 Jul 2004
Research & Ideas

Radical Change, Entrepreneurial Opportunity

importantly, mindset. Photography firms like Nikon, Canon, or Kodak, coming into this new arena, think about it very differently than Sony or another consumer electronics firm or HP or Intel as computer... View Details

Keywords: by Michael J. Roberts; Technology

08 Apr 2009
Research & Ideas

Clayton Christensen on Disrupting Health Care

interrelated. People who have studied this industry for a long time have come up with a number of feasible ideas to get at the cost problem, including high-deductible insurance and health savings accounts. But until we make sure that the treatments and services View Details

Keywords: by Deborah Blagg; Health

September 2010
Teaching Note

Fiyta - The Case of a Chinese Watch Company (TN)

By: F. Warren McFarlan

Teaching Note for 308025. View Details

Keywords: Consumer Products Industry; Consumer Products Industry; China

September 2009 (Revised April 2020)
Case

VIZIO, Inc.

By: Krishna G. Palepu and Elizabeth A. Kind

William Wang, CEO of VIZIO, Inc., was proud of his company's success in providing affordable flat screen TVs. Since its founding in 2002, VIZIO had grown to over $2 billion in revenue and was one of the top three flat panel TV brands, along with Samsung and Sony. Faced... View Details

Keywords: Financial Crisis; Financing and Loans; Price; Growth and Development Strategy; Competitive Strategy; Consumer Products Industry; Consumer Products Industry