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  • All HBS Web  (3,703)
    • People  (7)
    • News  (610)
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    • Events  (10)
    • Multimedia  (33)
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  • February 2000 (Revised April 2003)
  • Case

InSite Marketing Technology (A)

By: Lynda M. Applegate, Genevieve J.S. Feraud and Sheila L Marcelo
Introduces students to products and services that improve customers' online shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures. View Details
Keywords: Customer Focus and Relationships; Financing and Loans; Technological Innovation; Business or Company Management; Marketing Strategy; Product Launch; Service Delivery; Competitive Strategy; Competitive Advantage; Service Industry; Web Services Industry
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Applegate, Lynda M., Genevieve J.S. Feraud, and Sheila L Marcelo. "InSite Marketing Technology (A)." Harvard Business School Case 800-279, February 2000. (Revised April 2003.)
  • December 1992 (Revised September 1994)
  • Background Note

Note on Organizational Effectiveness

By: Michael Beer
Discusses what is meant by organizational effectiveness. First, the concept of organizations as social systems is introduced. Second, a model of organization effectiveness is introduced and discussed. View Details
Keywords: Organizational Design; Performance Efficiency
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Beer, Michael. "Note on Organizational Effectiveness." Harvard Business School Background Note 493-044, December 1992. (Revised September 1994.)
  • 17 Jan 2023
  • Cold Call Podcast

Nestlé’s KitKat Diplomacy: Neutrality vs. Shared Value

Keywords: Re: Geoffrey G. Jones; Consumer Products

    The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World (HBS Press; Boston 2003)

     

    FOR EXECUTIVES, strategists, and students of technology-driven industries, this is a powerful playbook for the high-stakes innovation game. The market is full of fluctuating, and seemingly illogical, fortunes: A long shot like eBay catches fire, while a... View Details

    • 07 Mar 2013
    • News

    The Harvard Professor Who Wants to Transform Capitalism

    • January 1997 (Revised July 1997)
    • Case

    Value-At-Risk

    Introduces the student to the recently developed concept of value-at-risk (VAR) in risk analysis. By working through a stylized example using spreadsheet tools, the student learns the conceptual framework of VAR and its implementation mechanics. View Details
    Keywords: Risk Management
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    Das, Sanjiv R., and Stephen E. Lynagh. "Value-At-Risk." Harvard Business School Case 297-069, January 1997. (Revised July 1997.)
    • 05 May 2020
    • Video

    Narayana Murthy

    Narayana Murthy, the co-founder of the India-based software company Infosys, discusses how he attracted talent to his start-up by pioneering the concept of employee stock options, and providing excellent career... View Details
    • February 1993 (Revised May 1993)
    • Background Note

    Responsibility Centers and Performance Measurement

    By: William J. Bruns Jr.
    Introduces the concepts of responsibility centers and performance measurement. Expense centers, financial responsibilities such as profit centers, and investment centers are introduced, defined, and illustrated with simple examples. View Details
    Keywords: Accounting; Management Systems
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    Bruns, William J., Jr. "Responsibility Centers and Performance Measurement." Harvard Business School Background Note 193-101, February 1993. (Revised May 1993.)
    • December 2005 (Revised February 2006)
    • Background Note

    Where do successful strategies come from?

    By: Jan W. Rivkin
    The second of four module notes for students taking an advanced course on competitive strategy. Presents concepts and techniques to help students understand the origins of effective strategies. View Details
    Keywords: Competitive Strategy
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    Rivkin, Jan W. "Where do successful strategies come from?" Harvard Business School Background Note 706-432, December 2005. (Revised February 2006.)
    • April 1996 (Revised December 2011)
    • Background Note

    Responding to Market Failures

    Broadly defines the concept of market failure and explores options for responding to it. It pays particular attention to the role of business leaders in addressing market deficiencies. View Details
    Keywords: Management; Corporate Social Responsibility and Impact
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    Dees, J. Gregory. "Responding to Market Failures." Harvard Business School Background Note 396-344, April 1996. (Revised December 2011.)
    • 04 Jun 2012
    • News

    What is 'Creating Shared Value'?

    • 20 Oct 2011
    • Research & Ideas

    Getting the Marketing Mix Right

    Businesses rely on solid marketing strategies to boost sales—yet the tools used to evaluate these strategies often provide misleading results, leaving managers with the inability to accurately measure how they can get the best bang for their marketing buck. “Companies... View Details
    Keywords: by Dina Gerdeman
    • 06 Apr 2016
    • Research & Ideas

    Should Entrepreneurs Pitch Products or Ideas for Products?

    In trying to secure financial backing for a new product, independent innovators generally face the question of how much to invest in development before showing it around. Should they create, say, a working prototype (and maybe even generate sales) or pitch the idea for... View Details
    Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking
    • March 2004
    • Background Note

    An Introduction to Work-Life Balance

    An overview of issues relating to and factors affecting the concept of balance between work and personal life including the history of work-life balance and employer/employee perspectives. View Details
    Keywords: Work-Life Balance
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    Higgins, Monica C., Michelle Hicks, Katherine Kaufmann, and Mia Rondinella. "An Introduction to Work-Life Balance." Harvard Business School Background Note 404-022, March 2004.
    • Video

    5 Steps in the Change Management Process

    • November 1990 (Revised May 2004)
    • Case

    Mile High Cycles

    By: William J. Bruns Jr.
    Introduces the concept of cost variances. Looking at a bicycle manufacturer with one product and three departments, the case presents budgeted and actual data for material, labor, and overhead. View Details
    Keywords: Cost; Business Divisions; Accounting; Bicycle Industry
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    Bruns, William J., Jr. "Mile High Cycles." Harvard Business School Case 191-056, November 1990. (Revised May 2004.)
    • November 1987
    • Background Note

    The Magic Matrix: Products and Accounts

    By: Benson P. Shapiro
    Describes an interfunctional approach to product mix management and account selection. The approach uses a matrix of products and accounts. Also describes the concepts and implementation of the approach. View Details
    Keywords: Marketing Strategy; Product Marketing; Customers
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    Shapiro, Benson P. "The Magic Matrix: Products and Accounts." Harvard Business School Background Note 588-006, November 1987.
    • 04 May 2016
    • News

    Every Company Is a Health Company

    • 15 Aug 2016
    • Video

    FIELD Global Immersions

    • 12 Jun 2006
    • Research & Ideas

    The Promise of Channel Stewardship

    "Kash" Rangan, distribution channels are the hardest to change of all the elements of marketing strategy. Clearly, companies need a new strategy for going to market, he says. In his new book Transforming Your Go-to-Market Strategy, Rangan introduces the View Details
    Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products
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