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  • All HBS Web  (1,478)
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  • January 2000 (Revised June 2000)
  • Case

Alloy.com: Marketing to Generation Y

By: John A. Deighton and Gil McWilliams
A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The... View Details
Keywords: Marketing Strategy; Internet and the Web; Business and Community Relations; Partners and Partnerships; Customer Relationship Management; Decision Choices and Conditions; Business Startups; Information Technology Industry; Consumer Products Industry
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Deighton, John A., and Gil McWilliams. "Alloy.com: Marketing to Generation Y." Harvard Business School Case 500-048, January 2000. (Revised June 2000.) (request a courtesy copy.)
  • November 2005 (Revised February 2009)
  • Case

Publicis Groupe: Leading Creative Acquisitions

By: Rosabeth M. Kanter and Ryan Raffaelli
The CEO of a French-based advertising agency network led a series of high-profile acquisitions that created the world's 4th largest global communications company, after a failed strategic alliance taught him lessons about leadership and business relationships. View Details
Keywords: Mergers and Acquisitions; Leadership; Management Succession; Partners and Partnerships; Cooperation; Integration; France
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Kanter, Rosabeth M., and Ryan Raffaelli. "Publicis Groupe: Leading Creative Acquisitions." Harvard Business School Case 506-010, November 2005. (Revised February 2009.)
  • 26 Nov 2019
  • Blog Post

Black Excellence: AASU’s 2019 Fall Retreat in Review

motivators." The partner perspective was also tightly integrated and welcomed. Chaka Tyson, HBS partner to Tyler Simpson (MBA '20), reflected on the experience, "Attending the retreat was a... View Details
  • 08 May 2022
  • Blog Post

The Territory of Motherhood: A Reflection in Honor of Mother’s Day

friends and to be part of a group, and most recently realized how to share her wonderful little world with a baby brother. Becoming a family of four here has made me forever grateful for the HBS family community and keenly aware of how... View Details

    Jill J. Avery

    Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

    Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels & motels; food; beverage
    • 20 Feb 2020
    • Blog Post

    Know Your Audience – Recruiting HBS Students for Technology

    School. They also engage with students through coaching, the student Tech Club, and educational programs and have a finger on the pulse of student interest. Get to know this experienced team as your key partners in recruiting for... View Details
    Keywords: Technology
    • Profile

    Ruzwana Bashir

    Ruzwana Bashir is one of those talented people who could have taken a variety of paths to success. But Bashir, who grew up in North Yorkshire town in a small community of British-Pakistani families, knew from a young age that she wanted... View Details
    • 21 Jul 2023
    • Blog Post

    Malcolm McClain (MBA/MPP 2023) Named First RISE Career Fellow

    well as to large community groups and their members. In his role, McClain will design capital products, and identify and negotiate agreements with capital partners who provide fairly priced funds for... View Details
    Keywords: Nonprofit / Government
    • 27 Jan 2012
    • Working Paper Summaries

    Discretion Within the Constraints of Opportunity: Gender Homophily and Structure in a Formal Organization

    Keywords: by Adam M. Kleinbaum, Toby E. Stuart & Michael L. Tushman
    • 2011
    • White Paper

    Brands Are People Too! Harnessing the Power of Brand Warmth and Competence

    By: Chris Malone, Jill Avery and S. T. Fiske
    Research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge, and behave towards one another. Understanding how consumers judge brands using social processes akin to those used in... View Details
    Keywords: Brands; Brand Management; Customer Relationship Management; CRM; Brand Positioning; Brand Equity; Customers; Customer Focus and Relationships; Customer Satisfaction; Brands and Branding; Marketing; Marketing Communications; Marketing Strategy; Consumer Products Industry
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    Malone, Chris, Jill Avery, and S. T. Fiske. "Brands Are People Too! Harnessing the Power of Brand Warmth and Competence." White Paper Series, Relational Capital Group, Newtowne Square, PA, 2011.
    • 13 Nov 2018
    • First Look

    New Research and Ideas, November 13, 2018

    the variety of sources of communications about the Prizes, the advent of new high-value awards, and the effects on the Nobel brand of recent troubling events in partner organizations. The “essence of the... View Details
    Keywords: Dina Gerdeman
    • January 1995 (Revised April 1996)
    • Case

    Wildfire

    The company Wildfire offers a product that is a virtual secretary--embedded in the phone system. Students can call 1-800-WILDFIRE and hear a product demonstration. All the commands, from calling, to setting up meetings, to providing reminders, are verbal--told to the... View Details
    Keywords: Communication Technology; Market Entry and Exit; Product Marketing; Communications Industry; Communications Industry
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    Sviokla, John J., and Steven M. Salzinger. "Wildfire." Harvard Business School Case 195-193, January 1995. (Revised April 1996.)
    • 06 Sep 2024
    • Blog Post

    Harvard Business School Announces 2024 Goldsmith Fellows

    Harvard Business School (HBS) has announced the 2024 recipients of the Horace W. Goldsmith Fellowships. Established in 1988 by the Horace W. Goldsmith Foundation and Richard L. Menschel (MBA 1959), a former director of the foundation and a limited View Details
    • Web

    Publications - Faculty & Research

    Citation Find at Harvard Register to Read Related De Freitas, Julian. "Don’t Let an AI Failure Harm Your Brand." Harvard Business Review 103, no. 4 (July–August 2025): 126–133. June 2025 Case Bessemer Venture Partners (2025) By: Jo Tango... View Details
    • 14 Sep 2021
    • Blog Post

    How to Support Your Employees’ Career Development

    across industries and directly managed hundreds of employees who have grown their careers under her leadership. As part of her role, Fitzpatrick also regularly provides support to recruiting partners as they seek to recruit, hire, and... View Details
    Keywords: All Industries
    • October 2007
    • Case

    iPhone vs. Cell Phone

    By: David B. Yoffie and Michael Slind
    The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of digital music players with mobile phones). The iPhone combined an iPod music player, a cell phone, and a mobile Internet device, along with a camera and other... View Details
    Keywords: Communication Technology; Music Entertainment; Product Launch; Partners and Partnerships; Mobile and Wireless Technology; Communications Industry; Communications Industry
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    Yoffie, David B., and Michael Slind. "iPhone vs. Cell Phone." Harvard Business School Case 708-451, October 2007.
    • 28 Feb 2024
    • Blog Post

    African American Student Union Spotlight on Entrepreneurship

    The HBS African American Student Union (AASU) aims to create a close-knit community for its members from the time they choose to join HBS, through their transition to the second year, and extending beyond graduation. In this feature, we... View Details
    • October 2018 (Revised July 2019)
    • Case

    Sidewalk Labs: Privacy in a City Built from the Internet Up

    By: Leslie K. John, Mitchell Weiss and Julia Kelley
    Email mking@hbs.edu for a courtesy copy.

    By the time Dan Doctoroff, CEO of Sidewalk Labs, began hosting a Reddit “Ask Me Anything” session in January 2018, he had only nine months remaining to convince the people... View Details
    Keywords: Public Entrepreneurship; Govtech; CivicTech; Smart Cities; City Innovation; Government Innovation; Privacy; Sidewalk Labs; Dan Doctoroff; Entrepreneurship; Public Sector; Consumer Behavior; Governance; Business and Government Relations; Innovation and Invention; Technology Industry; Public Administration Industry; Transportation Industry; Real Estate Industry; Canada
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    John, Leslie K., Mitchell Weiss, and Julia Kelley. "Sidewalk Labs: Privacy in a City Built from the Internet Up." Harvard Business School Case 819-024, October 2018. (Revised July 2019.) (Email mking@hbs.edu for a courtesy copy.)
    • December 2022
    • Article

    'Just Letting You Know…': Underestimating Others' Desire for Constructive Feedback

    By: Nicole Abi-Esber, Jennifer E. Abel, Juliana Schroeder and Francesca Gino
    People often avoid giving feedback to others even when it would help fix a problem immediately. Indeed, in a pilot field study (N=155), only 2.6% of individuals provided feedback to survey administrators that the administrators had food or marker on their faces.... View Details
    Keywords: Feedback; Helping; Prosocial Behavior; Misprediction; Relationships; Interpersonal Communication; Perspective
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    Abi-Esber, Nicole, Jennifer E. Abel, Juliana Schroeder, and Francesca Gino. "'Just Letting You Know…': Underestimating Others' Desire for Constructive Feedback." Journal of Personality and Social Psychology 123, no. 6 (December 2022): 1362–1385.
    • April 2010
    • Case

    George Martin at The Boston Consulting Group (A)

    By: Leslie A. Perlow and Kerry Herman
    George Martin, managing partner at The Boston Consulting Group, is worried as some of his best performers have recently pulled him aside to discuss the challenges they face managing the demands of their work lives with their desire for more predictable time with their... View Details
    Keywords: Problems and Challenges; Work-Life Balance; Management Teams; Interpersonal Communication; Jobs and Positions; Employees; Consulting Industry; Boston
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    Perlow, Leslie A., and Kerry Herman. "George Martin at The Boston Consulting Group (A)." Harvard Business School Case 410-112, April 2010.
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