Publications

November 2005 (Revised February 2009)
Case

Publicis Groupe: Leading Creative Acquisitions

By: Rosabeth M. Kanter and Ryan Raffaelli

The CEO of a French-based advertising agency network led a series of high-profile acquisitions that created the world's 4th largest global communications company, after a failed strategic alliance taught him lessons about leadership and business relationships. View Details

Keywords: Mergers and Acquisitions; Leadership; Management Succession; Partners and Partnerships; Cooperation; Integration; France

26 Nov 2019
Blog Post

Black Excellence: AASU’s 2019 Fall Retreat in Review

motivators." The partner perspective was also tightly integrated and welcomed. Chaka Tyson, HBS partner to Tyler Simpson (MBA '20), reflected on the experience, "Attending the retreat was a... View Details

08 May 2022
Blog Post

The Territory of Motherhood: A Reflection in Honor of Mother’s Day

friends and to be part of a group, and most recently realized how to share her wonderful little world with a baby brother. Becoming a family of four here has made me forever grateful for the HBS family community and keenly aware of how... View Details

Jill J. Avery

Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage

20 Feb 2020
Blog Post

Know Your Audience – Recruiting HBS Students for Technology

School. They also engage with students through coaching, the student Tech Club, and educational programs and have a finger on the pulse of student interest. Get to know this experienced team as your key partners in recruiting for... View Details

Keywords: Technology

Profile

Ruzwana Bashir

Ruzwana Bashir is one of those talented people who could have taken a variety of paths to success. But Bashir, who grew up in North Yorkshire town in a small community of British-Pakistani families, knew from a young age that she wanted... View Details

21 Jul 2023
Blog Post

Malcolm McClain (MBA/MPP 2023) Named First RISE Career Fellow

well as to large community groups and their members. In his role, McClain will design capital products, and identify and negotiate agreements with capital partners who provide fairly priced funds for... View Details

Keywords: Nonprofit / Government

27 Jan 2012
Working Paper Summaries

Discretion Within the Constraints of Opportunity: Gender Homophily and Structure in a Formal Organization

Keywords: by Adam M. Kleinbaum, Toby E. Stuart & Michael L. Tushman

2011
White Paper

Brands Are People Too! Harnessing the Power of Brand Warmth and Competence

By: Chris Malone, Jill Avery and S. T. Fiske

Research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge, and behave towards one another. Understanding how consumers judge brands using social processes akin to those used in... View Details

Keywords: Brands; Brand Management; Customer Relationship Management; CRM; Brand Positioning; Brand Equity; Customers; Customer Focus and Relationships; Customer Satisfaction; Brands and Branding; Marketing; Marketing Communications; Marketing Strategy; Consumer Products Industry

Read Now

13 Nov 2018
First Look

New Research and Ideas, November 13, 2018

the variety of sources of communications about the Prizes, the advent of new high-value awards, and the effects on the Nobel brand of recent troubling events in partner organizations. The “essence of the... View Details

Keywords: Dina Gerdeman

January 1995 (Revised April 1996)
Case

Wildfire

The company Wildfire offers a product that is a virtual secretary--embedded in the phone system. Students can call 1-800-WILDFIRE and hear a product demonstration. All the commands, from calling, to setting up meetings, to providing reminders, are verbal--told to the... View Details

Keywords: Communication Technology; Market Entry and Exit; Product Marketing; Communications Industry; Communications Industry

Find at Harvard

06 Sep 2024
Blog Post

Harvard Business School Announces 2024 Goldsmith Fellows

Harvard Business School (HBS) has announced the 2024 recipients of the Horace W. Goldsmith Fellowships. Established in 1988 by the Horace W. Goldsmith Foundation and Richard L. Menschel (MBA 1959), a former director of the foundation and a limited View Details

Web

Publications - Faculty & Research

Citation Find at Harvard Register to Read Related De Freitas, Julian. "Don’t Let an AI Failure Harm Your Brand." Harvard Business Review 103, no. 4 (July–August 2025): 126–133. June 2025 Case Bessemer Venture Partners (2025) By: Jo Tango... View Details

14 Sep 2021
Blog Post

How to Support Your Employees’ Career Development

across industries and directly managed hundreds of employees who have grown their careers under her leadership. As part of her role, Fitzpatrick also regularly provides support to recruiting partners as they seek to recruit, hire, and... View Details

Keywords: All Industries

October 2007
Case

iPhone vs. Cell Phone

By: David B. Yoffie and Michael Slind

The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of digital music players with mobile phones). The iPhone combined an iPod music player, a cell phone, and a mobile Internet device, along with a camera and other... View Details

Keywords: Communication Technology; Music Entertainment; Product Launch; Partners and Partnerships; Mobile and Wireless Technology; Communications Industry; Communications Industry

28 Feb 2024
Blog Post

African American Student Union Spotlight on Entrepreneurship

The HBS African American Student Union (AASU) aims to create a close-knit community for its members from the time they choose to join HBS, through their transition to the second year, and extending beyond graduation. In this feature, we... View Details

October 2018 (Revised July 2019)
Case

Sidewalk Labs: Privacy in a City Built from the Internet Up

By: Leslie K. John, Mitchell Weiss and Julia Kelley

Email mking@hbs.edu for a courtesy copy.

By the time Dan Doctoroff, CEO of Sidewalk Labs, began hosting a Reddit “Ask Me Anything” session in January 2018, he had only nine months remaining to convince the people... View Details

December 2022
Article

'Just Letting You Know…': Underestimating Others' Desire for Constructive Feedback

By: Nicole Abi-Esber, Jennifer E. Abel, Juliana Schroeder and Francesca Gino

People often avoid giving feedback to others even when it would help fix a problem immediately. Indeed, in a pilot field study (N=155), only 2.6% of individuals provided feedback to survey administrators that the administrators had food or marker on their faces.... View Details

Keywords: Feedback; Helping; Prosocial Behavior; Misprediction; Relationships; Interpersonal Communication; Perspective

Find at Harvard

April 2010
Case

George Martin at The Boston Consulting Group (A)

By: Leslie A. Perlow and Kerry Herman

George Martin, managing partner at The Boston Consulting Group, is worried as some of his best performers have recently pulled him aside to discuss the challenges they face managing the demands of their work lives with their desire for more predictable time with their... View Details

Keywords: Problems and Challenges; Work-Life Balance; Management Teams; Interpersonal Communication; Jobs and Positions; Employees; Consulting Industry; Boston