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Show Results For
- All HBS Web
(411)
- People (1)
- News (56)
- Research (325)
- Events (3)
- Multimedia (2)
- Faculty Publications (170)
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details
- Web
Faculty - Creating Emerging Markets
Administration Director, Business History Initiative Research Interests : business history , economics , entrepreneurship , marketing , sales force management Joseph B. Fuller Professor of Management Practice Interviews Harsh Mariwala... View Details
- Web
Investor - Entrepreneurship
Entrepreneurial Sales 102 Entrepreneurship Outside the Valley Scaling Minority Businesses Systems to Scale Growth-Stage Ventures (SGSV) Sustainable Investing Meet with Entrepreneurs in Residence During the academic year, our EiRs provide... View Details
- 01 Feb 2022
- Book
Innovation Isn’t Just for Startups: How Big Companies Can Succeed
What if more managers at big corporations channeled some of the same magic that helped Tesla CEO Elon Musk and Amazon founder Jeff Bezos lead their startups to great success? Large companies are actually fertile ground for innovation;... View Details
Keywords: by Lane Lambert
- Web
Research - Behavioral Finance & Financial Stability
& Money Markets, Stabilization Policy & Regulation More Info Vulnerable Banks By: Robin Greenwood , Augustin Landier & David Thesmar MAR 2014 Fire sales – the sale of illiquid assets at depressed prices –... View Details
- Web
Joiner - Entrepreneurship
experience: Entrepreneurial Sales and Marketing Launching Tech Ventures Founders’ Journey Startup Operations Field X (provides funding) Get additional startup experience: Work on a project for a startup for credit through an Independent... View Details
- 07 Sep 2011
- First Look
First Look: Sept. 7
Fragmented upstream and downstream channels instead persist, with strong odds against upstream suppliers waging a successful defense of material interests. Such distinctive industrial structures, we show, were a direct result of whether... View Details
Keywords: Sean Silverthorne
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
Rush Limbaugh. Stern was an especially effective spokesperson. He got to know the founders of the business personally and conveyed to his listeners a genuine and infectious regard for the products and the people behind them. The brand's distribution View Details
- Web
James Sharpe | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content HBS Entrepreneurs Collection Profiles About This Collection Contact Us Special Collections Search Paul Baier PurchasingCenter.com/Excara Frank Batten Weather Channel Steven B. Belkin Trans National Group (TNG) Hakeem... View Details
- July 2019 (Revised March 2020)
- Case
At-Bay Cyber Insurance
By: Marco Di Maggio and David Lane
At-Bay was a cyber insurance startup that offered companies coverage against a wide array of cyber risks—exposure to which the firm was able to quickly assess and price on the basis of technical expertise that traditional insurance carriers lacked. In mid-2019, At-Bay... View Details
Keywords: Business Startups; Insurance; Disruptive Innovation; Risk Management; Product Marketing; Distribution Channels; Information Technology; Salesforce Management; Insurance Industry
Di Maggio, Marco, and David Lane. "At-Bay Cyber Insurance." Harvard Business School Case 220-005, July 2019. (Revised March 2020.)
- Web
Sarah McConville | About
Business Review Group and HBP Corporate Learning lines of business, as well as HBR Enterprise sales & solutions, and strategic partnerships. She also serves as Chief Marketing Officer, driving cohesive positioning, brand, and View Details
- 22 Nov 2004
- Research & Ideas
Side Effects: The Case of Propecia
"Help-seeking" ads allowed for un-branded ads that would encourage men to seek a doctor's advice if they were concerned about hair loss. In addition to marketing directly to consumers, Casola would also consider strategies for Merck's more traditional... View Details
- 26 Nov 2001
- Op-Ed
Why Corporate Budgeting Needs To Be Fixed
the total value of the company. We saw such erosion in the two examples presented earlier. We see it as well in the common practice of channel stuffing—when managers ship loads of products to distributors to meet immediate View Details
Keywords: by Michael C. Jensen
- March 1998 (Revised October 2015)
- Case
Hamptonshire Express
By: V. G. Narayanan and Ananth Raman
Presents a series of problems that face a newspaper publisher, including inventory level, effort level, subsidy for unsold inventory, and commission for sales. Each problem is accompanied by one or more spreadsheets. Students must make various operational decisions. View Details
Keywords: Marketing Channels; Motivation and Incentives; Performance; Operations; Problems and Challenges; Decision Making; Sales; Demand and Consumers; Media and Broadcasting Industry; Publishing Industry; United States
Narayanan, V. G., and Ananth Raman. "Hamptonshire Express." Harvard Business School Case 698-053, March 1998. (Revised October 2015.)
- 06 Mar 2012
- First Look
First Look: March 6
U.S. corporations, which enjoy ready access to the deepest capital markets in the world. Venture capital, for example, and the public equity markets that support it, has channeled money to innovative ideas that have transformed industries... View Details
Keywords: Sean Silverthorne
- 01 Sep 2023
- News
End Game
Illustration by James Steinberg In the 1960s and 1970s, as the environmental movement dawned in the United States, a new generation of activist-minded entrepreneurs appeared. Among them were companies like Body Shop, Aveda, Tom’s of Maine, and Whole Foods—all founded... View Details
- 01 Aug 1998
- News
High Honors
expanded into other parts of the country, added four production facilities, and saw sales top $7 million. In 1960, Barford sold his share of the business to his partners and returned home with his family to Toronto. The following year, he... View Details
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
Interestingly, these services subsidize the declining productivity of key item and category sales in the store. This idea of subsidizing competitively challenged parts of the offer is a common occurrence in retail. For example, the... View Details
- 15 Jul 2019
- Book
Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence
or as an effort of managers to massage metrics. The salutary effects of activist investors can be appreciated, just as one also appreciates the information and incentive problems that plague their money management industry. The channeling... View Details
Keywords: by Dina Gerdeman
- October 2022 (Revised December 2022)
- Case
Aphro Beverages
By: Frank V. Cespedes and Amram Migdal
This case focuses on distribution, sales, and product decisions as Aphro Beverages reaches an inflection point in its growth trajectory. In 2020, Aphro Beverages, based in Accra, Ghana, successfully launched its brand and brought two new alcoholic spirits products to... View Details
Keywords: Agribusiness; Plant-Based Agribusiness; Business Ventures; Business Growth and Maturation; Entrepreneurship; Food; Geography; Geographic Scope; Management; Growth and Development Strategy; Growth Management; Resource Allocation; Marketing; Brands and Branding; Digital Marketing; Product Marketing; Product Launch; Product Positioning; Social Marketing; Operations; Distribution; Distribution Channels; Product; Product Design; Product Development; Supply Chain; Sales; Salesforce Management; Food and Beverage Industry; Africa; Ghana
Cespedes, Frank V., and Amram Migdal. "Aphro Beverages." Harvard Business School Case 823-044, October 2022. (Revised December 2022.)