Publications

March 2005
Case

Vignette: Waiting for a CEO

By: G. Felda Hardymon and Ann Leamon

A venture capitalist must decide how to respond to an e-mail from his long-time troubleshooter now installed as interim CEO at a struggling contract manufacturing exchange for the custom car business. The investors have been seeking a full-time CEO but have made little... View Details

Keywords: Venture Capital; Business or Company Management; Investment; Business Ventures; Corporate Governance; Business and Stakeholder Relations; Financial Strategy

01 Nov 2019
News

The Particular Creativity of Dense Urban Neighborhoods

26 Nov 2016
News

Four Ways to Prepare to Ask for a Raise

Fixing Discrimination in Online Marketplaces

In the late 1980s, law professors Ian Ayres and Peter Siegelman set out to learn whether blacks and women got the same deals as white men when buying a new car. They trained 38 people—some white and some black, some male and some female—to negotiate a purchase using a... View Details

August 2003 (Revised September 2003)
Case

Tower Software

Tower Software (TS) is a publicly traded corporation engaged in multiple facets of the computer software business. Its flagship product, TS SERVE, is a successful proprietary network operating system. TS also develops and sells applications software for word... View Details

Keywords: Applications and Software; Product Launch; Web Services Industry; Information Technology Industry

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February 2011 (Revised December 2012)
Case

The Ford Fiesta

By: John Deighton and Leora Kornfeld

Executives at Ford wondered if social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand image... View Details

Keywords: Advertising Campaigns; Digital Marketing; Leadership; Goals and Objectives; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Standards; Auto Industry

28 Apr 2023
Cold Call Podcast

Sweden’s Northvolt Electric Battery Maker: A Startup with a Mission

Keywords: Re: George Serafeim; Battery; Auto; Electronics; Energy

August 2023 (Revised December 2023)
Case

Automating Morality: Ethics for Intelligent Machines

By: Joseph L. Badaracco Jr. and Tom Quinn

As autonomy became a more significant part of modern life – most notably in autonomous vehicles (AVs), such as Teslas – ethical debates about whether and how to impart ethics to machines heated up. Utilitarians pointed out that autonomous vehicles crashed much less... View Details

Keywords: Cost vs Benefits; Judgments; Fairness; Moral Sensibility; Values and Beliefs; Cross-Cultural and Cross-Border Issues; Disruptive Innovation; Technology Adoption; Risk and Uncertainty; Cognition and Thinking; Technological Innovation; Auto Industry; Technology Industry; Africa; Asia; Europe; North and Central America; Oceania; South America

April 2017 (Revised January 2020)
Case

Korea Telecom: Building a GiGAtopia (A)

By: Shane Greenstein, Feng Zhu and Kerry Herman

Korea Telecom (KT) has committed $4 billion in investments and R&D to build a GiGAtopia, essentially ushering in the next generation of mobile (5G) and wired infrastructure. CEO Dr. Chang-Gyu Hwang, and his team are considering which areas to prioritize in terms of new... View Details

Keywords: Mobile and Wireless Technology; Technological Innovation; Infrastructure; Growth and Development Strategy; Competitive Strategy; Decision Choices and Conditions; Telecommunications Industry

31 Aug 2021
News

Why the Global Chip Shortage Is Making It So Hard to Buy a Ps5

2013
Book

Teaming to Innovate

By: Amy C. Edmondson

Innovation requires teaming. (Put another way, teaming is to innovation what assembly lines are to car production.) This book brings together key insights on teaming, as they pertain to innovation. How do you build a culture of innovation? What does that culture look... View Details

Keywords: Innovation Leadership; Groups and Teams; Organizational Culture

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August 2021 (Revised February 2022)
Case

Northvolt: Making the World's Greenest Battery

By: Jurgen R. Weiss and Emilie Billaud

In 2021, the demand for lithium-ion batteries increased rapidly, particularly for electric vehicles. Anxious not to be reliant on Asian players, Europe was keen on developing its own home-grown capacity to control the value chain, maintain employment in Europe, and get... View Details

January 2014 (Revised May 2014)
Case

Rethinking Cities: Chicago on the Move

By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone

It is impossible to discuss national competitiveness without considering cities and the regions they anchor. Cities are transportation hubs, centers of commercial exchange, and the locus of lives. They thrive by the ways they connect to the world. Demographic changes... View Details

Keywords: Innovation; Management; Strategy; Infrastructure; Innovation and Invention; Chicago

June 1998 (Revised August 2000)
Case

Microsoft CarPoint

By: Jeffrey F. Rayport

CarPoint.com was Microsoft's Web-based entry into on-line automobile retailing. While it could not, in fact, "sell" or deliver any cars, it could shift much of consumer search, comparison, and decision-making, including pricing, the traditional car dealer to the Web.... View Details

Keywords: Internet and the Web; Service Operations; Market Entry and Exit; Consumer Behavior; Auto Industry; Retail Industry

December 2017 (Revised November 2018)
Case

Tesla Motors (A): Financing Growth

By: Stuart C. Gilson and Sarah L. Abbott

The case analyzes the equity market value of Tesla Motors, the electric car company founded and led by Elon Musk. Wall Street analysts are wildly divided on the future growth prospects for this company, and analysts’ one year share price targets range from $160 to... View Details

Keywords: Valuation Methodologies; Investing; Equities; Public Equity; Finance; Valuation; Equity; Auto Industry; Energy Industry; United States

Research Summary

Managing in the Creative Economy

In the early 21st Century, especially in developed economies, work increasingly makes use of specialized knowledge, skill, and talent and creates value through transformation of symbols and other intangible materials to achieve outcomes different from what has been... View Details

Dealmaking

Informed by meticulous research, field experience, and classroom-tested strategies, Dealmaking offers essential insights for anyone involved in buying or selling everything from cars to corporations. Leading business scholar Guhan Subramanian provides a lively... View Details

February 2017 (Revised March 2017)
Case

Link REIT

By: Siddharth Yog

Publicly listed in November 2005, Link REIT was the first real estate investment trust (REIT) in Hong Kong after the Hong Kong government decided to privatize a portfolio of community shopping malls, car parks, and fresh produce markets. Run by CEO George Hongchoy, the... View Details

Keywords: Hong Kong; REIT; Real Estate; Retail; Government; China; Housing; Public Company; Strategic Planning; Expansion; Public Equity; Real Estate Industry; Hong Kong; China