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- September 1993
- Background Note
The Private Label Movement
By: Robert S. Kaplan and Ray A. Goldberg
Private labels, previously weak in the U.S. market, are making inroads in the United States and Canada. Reasons for this include a weak economy, better quality of private label goods, and a desire by retailers to increase profitability. View Details
- July 1993
- Case
Air Miles Canada
By: Thomas O. Jones, Leonard A. Schlesinger and Roger H. Hallowell
Air Miles Canada both increases customer loyalty by rewarding shopping frequency at specified merchants, and enables its sponsors to develop a new, more complex understanding of their customers' (and potential customers') shopping habits, thus making future customer... View Details
- May 1993 (Revised July 1995)
- Case
Air Miles
By: John A. Quelch
The chairman and CEO of a U.K.-based frequent buyer travel award program is planning on launching in North America. Management must determine the marketing strategy to be used, specifically how the U.K. program should be altered, whether the U.S. and Canadian markets... View Details
- April 1993 (Revised May 1993)
- Case
Northern Telecom (A): Greenwich Investment Proposal
By: Robert J. Dolan
The business products division has developed a business proposal asking for $50 million to fund the creation of a new telephone system for the small business market. The company's last entry into this marketplace lost $70 million. The new product would face 100... View Details
- April 1993 (Revised June 1993)
- Case
Northern Telecom (B): The Norstar Launch
By: Robert J. Dolan
Northern Telecom has spent $50 million to develop a new family of telephone systems for small businesses. The investment proposal was justified on the basis of appreciable market share impact. Now, the project team must develop the appropriate supporting marketing... View Details
- 1992
- Book
Canada at the Crossroads: The Reality of a New Competitive Environment
By: M. E. Porter and The Monitor Company
- October 1992 (Revised October 1994)
- Case
Foreign Investment and Free Trade: Canada in the 1990s
By: Debora L. Spar
- May 1992 (Revised July 1995)
- Teaching Note
CFS Site Selection at Shell Canada Ltd., Teaching Note
- June 1991 (Revised January 1996)
- Teaching Note
Marks and Spencer Ltd. (A), (B), and (C), Teaching Note
By: David J. Collis
Teaching Note for (9-391-089), (9-391-090), and (9-792-007). View Details
- January 1991
- Teaching Note
CIBA Vision Canada--1990, Teaching Note
By: F. Warren McFarlan and Jiro Kokuryo
Keywords: Canada
- July 1990 (Revised December 1990)
- Case
CIBA Vision Canada--1990
By: F. Warren McFarlan and Jiro Kukuryo
Keywords: Canada
- June 1990 (Revised August 1990)
- Case
IBM Canada Ltd.: Reorganizing for the 1990s
- January 1989 (Revised March 1991)
- Case
General Electric Canada: Designing a New Organization
By: Lynda M. Applegate and James I. Cash Jr.
General Electric Canada used sociotechnical design techniques to restructure its financial, administrative, facilities, and information technology service from a decentralized, hierarchical organization to a centralized organization composed of self-managing,... View Details
- July 1988 (Revised October 1992)
- Case
CFS Site Selection at Shell Canada Ltd.
- June 1988 (Revised August 1988)
- Case
Air Canada: The Privatization Option
- November 1987 (Revised April 2017)
- Teaching Note
Polysar Limited
By: Robert Simons
Teaching Note for (9-187-098). View Details
- February 1987 (Revised February 2000)
- Case
Polysar Limited
By: Robert L. Simons
Canada's largest chemical company produces and markets butyl rubber in two divisions, each treated as a profit center. The new plant in the North American Division operates below capacity resulting in a significant volume variance and an operating loss. The European... View Details
- February 1986 (Revised May 2003)
- Teaching Note
Shouldice Hospital Limited, Teaching Note
By: James L. Heskett
Teaching Note for (9-683-068). View Details