CEO Activism - Publications - Faculty & Research

April 2021
Case

Codecademy: Where to Next?

By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman

In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and... View Details

Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States

Citation

Educators

Purchase

Suraj Srinivasan is the Philip J. Stomberg Professor of Business Administration, a member of the Accounting and Management faculty unit, and chair of the View Details

Keywords: accounting industry; financial services

26 Sep 2017
First Look

First Look at New Research and Ideas, September 26, 2017

firm and industry heterogeneity and quasi-exogenous meteorological and sport events. The evidence suggests that family CEOs value—or can pursue—leisure activities relatively more than professional CEOs.... View Details

Keywords: Sean Silverthorne

15 Dec 2009
First Look

First Look: Dec. 15, 2009

preferences of their peers—and assessed subsequent brain activity during an incidental processing task in which participants viewed popular, unpopular, and novel symbols. The medial prefrontal cortex (mPFC) differentiated between symbols... View Details

Keywords: Martha Lagace

09 Sep 2024
HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

It was a brief dalliance, just a few weeks in length, over text and video only. The end of the affair was nonetheless just the beginning for Stephen Easterbrook, the McDonald’s CEO who went from being hailed as the company’s “savior” by... View Details

Keywords: by Avery Forman; Food & Beverage

15 Mar 2016
First Look

March 15, 2016

confirm the influence of issue framing on public opinion and suggest that CEOs can sway public opinion, potentially to the same extent as prominent politicians. Moreover, Cook’s CEO View Details

Program

Strategic Marketing for Driving Growth

changes in technology, regulations, and customer behavior Assess the economic impact and viability of social media and digital strategies Ensure marketing activities contribute to company success Align marketing strategies with your... View Details

02 Jan 2024
Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details

Keywords: by Rachel Layne

07 Oct 2011
Working Paper Summaries

What Environmental Ratings Miss

Keywords: by Auden Schendler & Michael Toffel

Eaton Corp.: Portfolio Transformation and the Cost of Capital

In 2000, Eaton Corporation was broadly diversified industrial conglomerate. But its strategy was evolving and its focus was narrowing around “power management” and more recently on “intelligent power,” the use of digitally enabled products and services designed... View Details

Program

Mergers and Acquisitions

your business challenges and career decisions Who Should Attend This mergers and acquisitions course is designed for senior executives involved in M&A activity who want to broaden their knowledge of financial business valuation methods,... View Details

26 Jun 2000
Research & Ideas

What’s an Internet Business Model? Ask a Health Care Professional

information of this type that's actively used. "There are a lot of components on the Web today, but no one has really put this together in a compelling way." Moriarty also reckoned that another emerging frontier is online continuing... View Details

Keywords: by Martha Lagace; Health

Program

Growing as a Purposeful Leader

purposeful, authentic human leader, not just a great business leader. Key Benefits This program explores key challenges leaders confront as they seek to pursue a purpose-driven strategy, leveraging lessons from leading CEOs and companies.... View Details

Program

Rising Generation in the Family Enterprise

appropriate for: Executives raised in business families who are preparing for new leadership roles within their family business, family office for wealth management, or family foundation, or engaging in adjacent entrepreneurial activity... View Details

Web

Value-Based Health Care - Institute For Strategy And Competitiveness

activity-based costing to determine open radical cystectomy and ileal conduit surgical episode cost drivers 20 Nov 2020 Objectives: Patients undergoing radical cystectomy represent a particularly resource-intensive patient population. Time-driven View Details

March 2004
Case

L.L. Bean: A Search for Growth

By: Rajiv Lal, Walter J. Salmon and James Weber

In mid-2003, CEO Chris McCormick felt L.L. Bean was in a good position to begin to grow again. For nearly 90 years, the company sold clothing and gear for outdoor enthusiasts through its catalogs and a single retail store in Freeport, Maine. In the three decades prior... View Details

Keywords: Business History; Restructuring; Growth and Development Strategy; Cost Management; Sales; Performance Improvement; Diversification; Distribution Channels; Resignation and Termination; Retail Industry; Web Services Industry

Citation

Educators

Purchase

29 Feb 2024
HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

Beckham, but there are stars in all sorts of domains, in all sectors of business. You see this with CEOs who become public figures and are stars in and of themselves.” Business increasingly orbits these iconic talents, Elberse says. The... View Details

Keywords: by Avery Forman; Sports

22 Nov 2023
Research & Ideas

Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle

explains. The second would engage in “business problem-solving tasks using quantitative data, customer and company interviews, and a persuasive writing component.” The experiments represent typical activities for consultants; some... View Details

Keywords: by Rachel Layne; Information Technology; Technology

10 Jul 2018
First Look

New Research and Ideas, July 10, 2018

products or services look beyond their self-interest and work to collectively build the institutional infrastructure, they—and society as a whole—are more likely to prosper. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54693 July–August 2018... View Details

Keywords: Dina Gerdeman

Web

Lifelong Learning - Alumni

Purpose The nuts and bolts of turn-around strategy, from the HBR on Strategy podcast Re: Hubert Joly (Senior Lecturer of Business Administration) 05 Feb 2024 HBS Deep Purpose What it Takes to Lead a Successful Turnaround in Health Care José (Joe) E. Almeida, Chairman,... View Details

Publications