Publications

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September 2014 (Revised September 2015)
Case

Doing Business in Morocco

By: Jill Avery, Tonia Junker and Daniela Beyersdorfer

This case examines the challenges and opportunities of doing business in Morocco. It highlights Morocco's ongoing economic transformation in the decades leading up to 2014 in the context of its historical, political, and cultural background. The case summarizes some of... View Details

Keywords: Emerging Market; Emerging Economies; Africa; Global Strategy; Operations Management; Development Economics; Geographic Scope; Globalization; Business History; Emerging Markets; Market Entry and Exit; Operations; Strategy; Auto Industry; Africa; Morocco

October 2021 (Revised February 2022)
Case

Newsweek: Driving a Digital First Strategy

By: Lynda M. Applegate and Suraj Srinivasan

The case describes the transformation at Newsweek, the storied news magazine that had fallen from its commanding position as a premier print publication unable to find its footing in the fast changing digital media landscape. After buying Newsweek and taking over as... View Details

Keywords: Transformation; Strategy; Internet and the Web; Analytics and Data Science; Performance Evaluation; Partners and Partnerships

2001
Working Paper

Strategies to Fight Ad-sponsored Rivals

By: Ramon Casadesus-Masanell and Feng Zhu

We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider... View Details

Keywords: Advertising; Business Model; Competition; Competitive Strategy

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September 2012 (Revised September 2015)
Case

Doing Business in Argentina

By: Rawi Abdelal, Amy C. Edmondson, Felix Oberholzer-Gee, Gustavo A. Herrero and Regina Garcia-Cuellar

An imaginary oil company is invited to participate in a potentially lucrative investment in a large oil field just as the Argentine government is taking actions that seem to jeopardize private property rights within its borders. This case highlights the risks and... View Details

Keywords: Business Evaluation; Fieldwork; Emergent Countries; Emerging Market Finance; Emerging Markets; Business Ventures; Strategy; Argentina

Research Summary

Overview

Andrea is interested in understanding business strategy in today's complex institutional environment. As such, her research interests range from policy to social movement influences. Work so far has focused on the specific topics of corporate governance, private... View Details

Keywords: Strategy; International Business

01 Mar 2010
News

Lords of Strategy

insistence on more data and deeper analysis than had been the McKinsey norm. In the 1970s, he began touting the importance of strategic management for every kind of firm; eventually strategy consulting would become the core of McKinsey’s... View Details

Keywords: Garry Emmons; Publishing Industries (except Internet); Information; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services

May 1990 (Revised July 1991)
Case

Workbench Pricing Strategy

An abridged version of Workbench, most notably the results of two customer surveys, given in their complete form in Workbench. Focuses on the pricing decision for a small contemporary furniture retailer. Should Workbench continue its highly promotional pricing policy... View Details

Keywords: Price; Business Strategy; Consumer Products Industry

22 Nov 2010
Research & Ideas

Seven Strategy Questions: A Simple Approach for Better Execution

Business leaders can't develop and execute effective strategy without first gathering the right information, says Harvard Business School professor Robert Simons. In his new... View Details

Keywords: by Robert Simons

09 Jan 2012
Research & Ideas

Location, Location, Location: The Strategy of Place

what works in one location may not work somewhere else.” "The decision to expand is sometimes driven by the wrong reasons," says Associate Professor Juan Alcácer, who teaches in the Strategy Unit at Harvard View Details

Keywords: by Dina Gerdeman

9 AM – 10 AM EST, 28 Feb 2017
Webinars: Trending@HBS

A Strategy for Leading Innovation

Creating a new business and optimizing an existing one are two fundamentally different management challenges. How can leaders meet the performance requirements of an existing business--one that is still thriving--while dramatically reinventing it? Govindarajan expands... View Details

17 Jan 2012
News

An adviser for global strategy

March 2004 (Revised September 2005)
Case

Newell Rubbermaid: Strategy in Transition

By: Cynthia A. Montgomery, Rhonda Kaufman and Carole Winkler

Describes the transformation of a company's corporate-level strategy. Begins by laying out the strategy that brought the Newell Co. stunning success for nearly three decades. The highly integrated, internally consistent strategy was tailored for manufacturing and... View Details

Keywords: Change Management; Corporate Strategy; Transformation; Problems and Challenges; Acquisition; Product Development; Brands and Branding; Manufacturing Industry; Retail Industry; United States

6 Apr 2006
Other Presentation

Economic Strategy for Newark

By: Michael E. Porter

OpportunityNewark (ON) is a market-driven economic development initiative to increase the competitiveness of Newark as a business location, stimulate business development, and better connect residents to job opportunities. View Details

Keywords: Economics; Growth and Development; Society; United States

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Oct 03 2016
Testimonial

Mastering Negotiation Strategy

May 2020 (Revised October 2020)
Teaching Note

The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture

By: Jill Avery and Chekitan S. Dev

In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott’s global brand officer, was charged with making sense of the brand portfolio... View Details

Keywords: Branding; Brand Portfolio Strategy; Brand Architecture; Hospitality Industry; Mergers ＆ Acquisitions; Marketing; Brands and Branding; Marketing Strategy; Mergers and Acquisitions; Travel Industry; Accommodations Industry; United States

August 2017
Case

'Not so fast...' Litigation Strategy in EMC Corporation v. Donatelli (A)

By: Lena G. Goldberg and Danielle V. Holland

The sudden departure to Hewlett-Packard of a top-level EMC Corporation executive who had full knowledge of EMC’s operations, business plans, and key personnel ignited a bi-coastal battle between two fierce rivals that was played out in courts competing for jurisdiction... View Details

Keywords: Non-competition Agreements; Key Employee Agreements; Litigation Strategy; Law; Preliminary Injunctions; Jurisdictional Disputes; Conflict Of Laws; Lawsuits and Litigation; Strategy; Contracts

September 1991 (Revised May 1994)
Case

Microsoft's Networking Strategy

By: David B. Yoffie

Keywords: Network Effects; Networks; Business Strategy; Information Technology; Information Technology Industry

Find at Harvard

24 Nov 2010
News

Seven Strategy Questions

Keywords: Professor Robert Simons; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services

June 1991 (Revised March 1995)
Case

Becton Dickinson (A): Corporate Strategy

By: Michael Beer

This case series introduces the strategic human resource management (SHRM) process. SHRM is an action research program designed to align the organization and management of human resources with strategy. This case describes the health care industry, Becton Dickinson's... View Details

Keywords: Business or Company Management; Corporate Strategy; Alignment; Human Resources; Health Industry