Business Startups - Publications - Faculty & Research

28 Sep 2023
News

What Ray Dalio Can Teach Us About Global Venture and Startups

global business in the future. Writing for his Substack newsletter 99% Tech, Lazarow, a managing partner at Fluent Ventures and author of Out-Innovate, notes, “Dalio believes that existing reserve currencies, including the US dollar,... View Details

October 2018
Case

BreezoMeter: Making Air Pollution Data Actionable

By: Frank V. Cespedes, Allison M. Ciechanover and Margot Eiran

The case focuses on an Israeli startup that provides actionable air pollution data and forecasts. The company has over 50 enterprise customers and its tool reached a million people daily in 67 countries. The co-founders wrestle with which markets and customers to focus... View Details

Keywords: Startups; Entrepreneurship; Business Startups; Pollutants; Analytics and Data Science; Sales; Marketing; Decision Choices and Conditions; Technology Industry; Israel; United States

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28 Apr 2023
Cold Call Podcast

Sweden’s Northvolt Electric Battery Maker: A Startup with a Mission

Keywords: Re: George Serafeim; Battery; Auto; Electronics; Energy

01 Sep 2016
News

Case Study: Alumni Advice for a Health Care Startup

Illustration by Chris Gash Illustration by Chris Gash The New York City–based startup Wellthy began with a personal challenge. Lindsay Jurist-Rosner (MBA 2009) has helped arrange care for her mother, who suffers from a progressive form of... View Details

04 Oct 2012
News

5 Key Questions to Gauge the Culture in Your Startup

11 Dec 2017
Book

'Don’t Show Up Empty-handed' and Other Tips for Finding the Right Job at a Startup

Keywords: by Sean Silverthorne

27 Mar 2019
News

Will Startup Fishbowl Become the Social Media App for Your Industry?

17 Dec 2020
News

Making Club History in Japan; Startup Accelerator Case Goes Virtual in Atlanta

Center for Innovation and Entrepreneurship, an Atlanta-based startup accelerator for Black-owned companies. “This was not a traditional business model, and we found an innovative way to lead.” View Details

Keywords: Margie Kelley

January 2017 (Revised April 2017)
Supplement

Bridj and the Business of Urban Mobility (B): A New Model in Kansas City

By: Rosabeth Moss Kanter and Jonathan Cohen

In late 2016, Bridj was expanding its digital platform to help address urban mobility problems faced by cities across the country and the world. Its founder and CEO, Matt George, weighed up several possible strategies for growth as he aimed to responsibly build the... View Details

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August 1988 (Revised October 1988)
Background Note

Business Plan

Describes the various uses for a business plan and focuses on writing a business plan to attract financing for a new venture. View Details

Keywords: Business Plan; Business Startups; Borrowing and Debt; Venture Capital; Management

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August 2019 (Revised April 2021)
Case

Zillow Offers: Winning Online Real Estate 2.0

By: Luis Viceira, Marco Di Maggio and Allison Ciechanover

Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically... View Details

Keywords: Real Estate; Corporate Culture; Intermediation; Brokerage; Startup; Evaluating Business Investments; Property; Information Technology; Business Model; Expansion; Business Startups; Real Estate Industry; Media and Broadcasting Industry; United States

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03 May 2024
Research & Ideas

How Much Does Proximity Influence Startup Innovation? 20 Meters' Worth to Be Exact

real-life interactions and the best way to design collaborative workspaces, including business incubators. “Being physically in the same place as others that have different backgrounds becomes pretty important.” Knowledge and experience... View Details

Keywords: by Ben Rand

08 Dec 2016
News

100 of the Most Exciting Startups in New York City

25 Apr 2017
News

Startup Seeks to Solve 911’s Biggest Riddle: Pinpointing Cellphone Callers

September 2020
Case

Disrupting Justice at RightNow: Persevere, Pivot or Perish

By: Shikhar Ghosh and Amir Reza Rezvani

The case examines the focus of an early stage company, and how an unexpected external incidence can threaten or void the business model. It encompasses issues such as defining and pivoting a business model, organizational requirements for a pivot, investor relations,... View Details