Publications

June 2007
Article

Law and Finance in Historical Perspective: Politics, Bankruptcy Law, and Corporate Governance in Brazil, 1850-2002

By: Aldo Musacchio

Keywords: Law; Finance; History; Perspective; Government and Politics; Insolvency and Bankruptcy; Corporate Governance; Brazil

August 2001 (Revised March 2004)
Supplement

Officenet (B): After the Merger

Describes the execution of a new economy merger. Officenet, a bricks-and-clicks retailer of office supplies, is sold to an Internet pure-play, Submarino.com. Officenet's founders are in Brazil, where the company recently expanded its operations, and must consider... View Details

Keywords: Mergers and Acquisitions; Business Startups; Cross-Cultural and Cross-Border Issues; Brazil

October 2000 (Revised May 2001)
Case

Editora Abril S.A.

By: Michael Y. Yoshino and Perry Fagan

Brazil's media conglomerate Editora Abril S.A. is Latin America's largest publishing and printing company; it publishes books, and comic books, videos, maps, travel guides, music, and textbooks. It also owns Brazil's largest database marketing company, its... View Details

Keywords: Business Conglomerates; Investment; Growth and Development Strategy; Marketing Communications; Market Design; Media; Service Delivery; Private Ownership; Expansion; Web Sites; Publishing Industry; Service Industry; Brazil

March 1985 (Revised April 1988)
Case

Industrias Gessy-Lever Limitada

By: Christopher A. Bartlett and John Young

Keywords: Cross-Cultural and Cross-Border Issues; Management; Brazil

December 2006 (Revised October 2007)
Case

Embrapa

By: David E. Bell and Mary L. Shelman

Brazil's national agricultural research corporation, Embrapa, has developed an integrated crop and livestock production system that will allow farmers and ranchers to intensify production and improve profitability. Broad adoption of the technology would provide the... View Details

Keywords: Agribusiness; Policy; Business and Government Relations; Environmental Sustainability; Technology Adoption; Agriculture and Agribusiness Industry; Brazil

March 2020
Case

Brazil: Contesting the Rules of Government

By: Sophus A. Reinert and Jonathan Schlefer

Brazilian factions so fiercely opposed one another that for a century and a half they had contested not just state policies but the rules and structure of the state itself. Was this politics, so unlike the Western political ideal, sign of an immature or failing... View Details

Keywords: Governance; Policy; Government Administration; Government and Politics; Social Issues; Brazil

February 2019 (Revised June 2019)
Case

Where to Grow Next at Online Marketplace OLX

By: Thales Teixeira, Leandro A. Guissoni and Samy Dana

The CEO of OLX Brazil, an online classifieds platform business, is debating among multiple paths to grow sustainably (i.e., profitably) without the need for investor money. The options under consideration are (1) penetration growth by focusing on the core, (2) new... View Details

Keywords: Online Marketplace; Growth; Customer Acquisition; Facebook; Two-sided Network; E-commerce; Classifieds; Naspers; Schibsted; Innovation; Startup; Digital Platforms; Internet and the Web; Growth and Development Strategy; Business Model; Innovation and Invention; Business Startups; Decision Choices and Conditions; Brazil

20 Oct 2008
Other Presentation

Value-Based Health Care Delivery

By: Michael E. Porter

This presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006, "How Physicians Can Change the Future of Health Care," Journal of American... View Details

Keywords: Health; Brazil

February 2011
Supplement

Volkswagen do Brasil Case Supplement: Employee Recognition Awards Ceremony (Video)

By: Robert S. Kaplan

Keywords: Employees; Auto Industry; Brazil

October 2009 (Revised October 2010)
Case

Cosan: Thinking Outside the Barrel

By: Forest L. Reinhardt, Noel Maurer and Ricardo Reisen de Pinho

The Cosan case introduces students and executive education participants to political economy and business strategy in the biofuels industry. Cosan, based in Brazil, is the largest grower and processor of sugarcane in the world and the largest sugar and ethanol producer... View Details

Keywords: Renewable Energy; Global Strategy; Governing Rules, Regulations, and Reforms; Industry Structures; Business and Government Relations; Business Strategy; Vertical Integration; Agriculture and Agribusiness Industry; Energy Industry; Brazil

2010
Working Paper

The Insurance Industry in Brazil: A Long-term View

By: Marcelo de Paiva Abreu and Felipe Tamega Fernandes

This paper surveys the formation and development of insurance business in Brazil. It describes its origins, from the colonial times and imperial era to recent events. Particular attention is given to regulatory changes, showing how they evolved in response to... View Details

Keywords: History; Insurance; Insurance Industry; Brazil

July 2006
Teaching Note

Hines Goes to Rio (TN)

By: Arthur I Segel and Ricardo Reisen de Pinho

Keywords: Brazil

March 1999 (Revised April 2004)
Case

Mandic BBS-an Entreprenuerial Harvesting Decision

Describes Mandic BBS, one of Brazil's first Internet service providers. In April 1998, with competition increasing, its venture capitalist financier is looking to exit their investment. Aleksandar Mandic must decide which potential investor offers the best fit with his... View Details

Keywords: Valuation; Internet and the Web; Business Exit or Shutdown; Business Plan; Financing and Loans; Web Services Industry; Brazil

May 1988
Supplement

Conex do Brasil, Video

By: Christopher A. Bartlett

Keywords: Manufacturing Industry; Brazil

September 1998 (Revised April 2000)
Case

Cia. Bozano, Simonsen of Brazil: Partnering in Privatization:

Shifts attention to the international context by looking at Cia. Bozano, Simonsen (CBS), a privately-held Brazilian group that has been a leading player in Brazil's privatization efforts in the 1990s. CBS has participated in privatizations across a wide array of... View Details

Keywords: Partners and Partnerships; Privatization; Brazil

April 1994 (Revised August 1994)
Case

Brazilian Foundation for Sustainable Development

By: Forest L. Reinhardt

Keywords: Development Economics; Environmental Sustainability; Policy; Brazil

31 May 2011
First Look

First Look: May 31

case:http://cb.hbsp.harvard.edu/cb/product/410142-PDF-ENG Inequality in Brazil Aldo MusacchioHarvard Business School Case 711-086 This case examines the evolution of inequality in Brazil in the last few... View Details

Keywords: Sean Silverthorne

2025
Working Paper

Global Harms, Local Profits: How the Uneven Costs of Natural Disasters Affect Support for Green Political Platforms

By: Silvia Pianta and Paula Rettl

Large-scale fires are becoming increasingly common due to climate change. While conventional wisdom suggests that firsthand experiences with natural disasters foster green coalitions by raising awareness of environmental degradation, we propose an alternative... View Details

Keywords: Climate Impact; Politics; Environmental Issues; Environmental Protection; Economic Analysis; Economic Behavior; Economic Geography; Economy; Economics; Climate Change; Environmental Management; Political Elections; Natural Disasters; Green Technology; Environmental Sustainability; Latin America; Brazil

January 2023
Case

Natura: Weathering the Pandemic at Brazil's Cosmetic Giant

By: Brian Trelstad, Pedro Levindo and Carla Larangeira

Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts... View Details