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  • December 2017 (Revised January 2018)
  • Case

NatureSweet

By: Jose Alvarez, Forest Reinhardt and Natalie Kindred
This case describes the business model and workplace philosophy of NatureSweet, a privately owned, vertically integrated greenhouse grower and marketer of fresh tomatoes with sales across the United States and $329 million in 2016 revenues. CEO Bryant Ambelang treated... View Details
Keywords: NatureSweet; Tomatoes; Agriculture; Greenhouse; Ambelang; Cherry Tomatoes; Incentives; Worker Empowerment; Empowerment; Toyota Production System; Leadership; Branding; Produce; Manufacturing; Organizational Change; Agribusiness; Business Model; Employee Relationship Management; Working Conditions; Organizational Culture; Success; Problems and Challenges; Agriculture and Agribusiness Industry; Manufacturing Industry; United States; Mexico; North America
Related
  • 12 Oct 1999
  • Research & Ideas

Women Leading Business: A New Kind of Conversation

For high-powered executive women, the HBS program Women Leading Business: An Executive Forum offers a unique opportunity to discuss strategy, examine problems, and explore solutions. Below Professor Myra Hart shares her vision of the... View Details
Keywords: Re: Myra M. Hart & Cynthia A. Montgomery
  • 07 Jun 2023
  • HBS Case

3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook

capital.” What is a competitive advantage? Some industries, such as airlines, may have low profit margins, while others, such as pharmaceuticals, have higher ones—but within each of those industries, some... View Details
Keywords: by Michael Blanding
  • 23 Jan 2024
  • Book

More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

context—contribute to a global network around your favorite social cause. Moreover, like with the Bored Ape brand, while NFTs started out in the digital realm, they have quickly carried over to the physical... View Details
Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services
  • 06 Jul 2020
  • Blog Post

A Letter from the Women in Investing Club

had a number of challenging conversations addressing how this affects us both in our own experiences and within the system more broadly. Given our positions in an industry that deploys billions of dollars to... View Details
  • 08 Mar 2019
  • Blog Post

Reclaiming Feminism: A Celebration of International Women’s Day

to risk failure in the pursuit of excellence. Feminism is for everybody. We seek to build an inclusive, strong community at HBS and beyond. Building a network of feminist allies doesn’t just mean listening... View Details
  • 15 Aug 2017
  • Blog Post

Where Work Meets Passion: A Summer In Community Development

a community-based real estate project in Detroit. The best way I describe the D to people is layered and complex! There’s so much going on – the good, the bad, and the ugly – as the city works to redefine itself. After reaching back View Details
Keywords: Nonprofit / Government
  • 16 May 2016
  • HBS Case

Food Safety Economics: The Cost of a Sick Customer

an effort to differentiate by being more locally sourced and thereby fresher, as perceived by consumers, Chipotle was perhaps putting its brand at greater reputational risk.” Companies are increasingly outsourcing their food inspection... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 22 Nov 2022
  • News

Alumni Summit Explores Leadership for a Sustainable Future

could participate in networking and social events, share meals together, and enjoy guided tours. “This summit was held in a unique venue: the 3 Mazarium, a brand-new auditorium... View Details
Keywords: Margie Kelley
  • 25 Oct 2017
  • Research & Ideas

Will Machine Learning Make You a Better Manager?

other according to a person’s mood. “The really hot topic in the field is sentiment analysis,” says Teodorescu. In fact, it’s become increasingly common for companies to monitor their brand image through... View Details
Keywords: by Michael Blanding; Information Technology
  • 02 Sep 2002
  • Research & Ideas

Foreign Multinationals in the U.S.: A Rocky Road

currently the world's largest ice cream and tea—and one of the largest home and personal care—companies, with a portfolio of brands including Lux, Dove, Pond's, Calvin Klein, Lipton, Hellmann's, and Ben... View Details
Keywords: by Sarah Jane Johnston & Martha Lagace
  • Web

A Marketing Revolution - The Art of American Advertising

The Art of “Posting” Brand Name Management A Marketing Revolution “Between the end of the Civil War and the turn of the century, conditions in the American economy and in society merged to satisfy the... View Details
  • 05 Apr 2018
  • News

A Philanthropic Eye Reframes African American Abstract Art

someday be a patron of the arts, even though I didn’t know what that meant at the time.” Following Dartmouth, Joyner entered HBS, where she developed a vast network of... View Details
Keywords: Jill Radsken
  • July 2019
  • Case

LaCroix Sparkling Water (Abridged)

By: Tomomichi Amano, Das Narayandas and Kerry Herman
Launched in 1981 as an “all occasion” sparkling water brand, LaCroix Sparkling Water has had a number of ups and downs as a brand. After being purchased by National Beverage in 1996, the brand was repositioned as a new, colorful, fun alternative to the other sparkling... View Details
Keywords: Brands and Branding; Organizational Change and Adaptation; Industry Structures; Food and Beverage Industry
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  • July 2019
  • Case

LaCroix Sparkling Water

By: Tomomichi Amano, Das Narayandas and Kerry Herman
Launched in 1981 as an “all occasion” sparkling water brand, LaCroix Sparkling Water has had a number of ups and downs as a brand. After being purchased by National Beverage in 1996, the brand was re-positioned as a new, colorful, fun alternative to the other sparkling... View Details
Keywords: Brands and Branding; Organizational Change and Adaptation; Industry Structures; Food and Beverage Industry
Related
  • 07 Sep 2021
  • News

Summer Fellowship Recipient is a Changemaker in Tanzania

Social Enterprise Summer Fellows program, which debuted in 1982, funds student forays into nonprofit and for-profit organizations focused on the public good. In addition, the HBS Social Enterprise Initiative offers fellowship recipients opportunities to View Details
Keywords: April White
  • 16 Sep 2020
  • Blog Post

Turning a Moment into a Movement: How the Anti-Racism Fund Co-Founders are Fighting Racism and Encouraging Other Companies to Do Their Part

saw that the reach of the Anti-Racism Fund had grown well beyond their networks and that there was something there they could harness to propel their efforts forward. Next steps would be to turn this fundraiser into View Details
Keywords: All Industries
  • 02 Mar 2015
  • Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

authors look to the future—what will the shopping experience be like for us, and for retailers, as ecommerce becomes an ever larger part of the market. In early February, 93-year-old retailer RadioShack announced it was filing for bankruptcy. View Details
Keywords: by Sean Silverthorne; Retail
  • June 2001
  • Case

AtomFilms

By: Bharat N. Anand and Taslim Pirmohamed
Examines the evolution of AtomFilms--one of the few companies that survived the spate of failures in digital entertainment in 2000--from the time of its founding in 1998 to its merger with Shockwave in December 2000. Within a short period of time, AtomFilms had built... View Details
Keywords: Mergers and Acquisitions; Resource Allocation; Brands and Branding; Organizational Structure; Problems and Challenges; Alliances; Strategy; Entertainment and Recreation Industry
Related

    OYO: Creating Effective Spaces

    Twenty-four-year old Ritesh Agarwal, founder and CEO of India-based online hotel branding network OYO Rooms, has tackled the issue of unreliability in India's highly fragmented budget hotel industry. In 2018, OYO branded 8,500 properties across 200 cities and... View Details