Brand Purpose - Publications - Faculty & Research

17 Oct 2017
First Look

First Look at New Research and Ideas, October 17, 2017

Hybrids and Hybrid Organizing: A Review and Roadmap for Future Research By: Battilana, Julie, Marya Besharov, and Bjoern Mitzinneck Abstract—The purpose of this chapter is to advance research on hybrids by bringing together work from... View Details

Keywords: Sean Silverthorne

03 Jan 2017
First Look

January 3, 2017

to standardize their products and helped establish brand identities through consistent appearance. By 1938, food dyes had achieved such widespread use, and had raised such public concern, that the federal government amended the 1906 Pure... View Details

Keywords: Carmen Nobel

28 May 2019
News

Alumni and Faculty Books for June 2019

aspirations. Through purposeful steps, bold action, and an unleashed imagination, she built her new life from the ground up. Now she is the CEO of her own multimillion-dollar lifestyle brand and ready to... View Details

06 Dec 2021
News

Rescue & Recovery

been stationed on the East Coast, rather than its Portland headquarters, and the choice was deliberate. Between her presence and experience, as well as her particular brand of service leadership, McKenna is already shifting the... View Details

Keywords: Jen McFarland Flint; photographed by Stephen Voss; Social Assistance; Health, Social Assistance

08 May 2007
First Look

First Look: May 8, 2007

occur relatively quickly when the underlying repugnance changes. Download the paper: http://www.hbs.edu/research/pdf/07-077.pdf An Empirical Approach to Understanding Privacy Valuation Authors:Luc Wathieu and Allan Friedman Abstract The View Details

Keywords: Martha Lagace

23 Oct 2018
First Look

New Research and Ideas, October 23, 2018

Organizations: Chapter 7 The Value Structure of Technologies, Part 2: Technical and Strategic Bottlenecks as Guides for Action By: Baldwin, Carliss Y. Abstract—The purpose of this chapter is to present analytic tools based on functional... View Details

Keywords: Dina Gerdeman

02 Feb 2010
First Look

First Look: Feb. 2

manage an online community for the sole purpose of fostering word-of-mouth for a new brand it was launching. Should Communispace take on this assignment? Purchase this... View Details