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Show Results For
- All HBS Web
(2,690)
- People (3)
- News (333)
- Research (1,876)
- Events (2)
- Multimedia (9)
- Faculty Publications (1,249)
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- 01 Jun 2018
- News
Floor It
the experience of businesses including Keurig, Peloton, and Rent the Runway to develop more effective strategies to engage and educate patients about precision medicine, the need for genetic testing, and the importance of sharing that... View Details
Keywords: Julia Hanna; illustration by Mengxin Li
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
what exactly customers are asking for, and when. Slang.ai’s offerings are also customizable, with a portfolio of digital voices from which to choose and background sound elements that can be branded. “We’re focusing on not just the... View Details
- 01 Apr 1998
- News
Going For The Summit
their strategy in response to the unexpected influx of women to the Web - an audience estimated to reach seventy million by the year 2000. "Women tend to browse less randomly than men, don't like to compartmentalize home, work, and... View Details
Keywords: Caroline Chauncey
- 18 May 2011
- News
Man with a Plan
needs was infusing more capital into the business to help us manage the financial side of our growth. The second was a marketing case about Perdue Foods. The strategy that Frank Perdue initiated really resonated with me. We took a page... View Details
- 01 Mar 2019
- News
In My Humble Opinion: Easy Rider
native knew an icon—and a challenge—when he saw one. In 2009 he stepped into the role of managing director, Harley-Davidson India. Entering the Indian market had plenty of challenges related to tariffs, accessibility, and brand... View Details
- 10 Aug 2022
- News
Skydeck Live: Stage Not Age
increasing lifespans—and why companies needed a more thoughtful strategy for addressing these consumers. Today, Golden is an expert on innovation and entrepreneurial opportunities created by the new longevity and teaches this at the... View Details
- 01 Dec 2017
- News
Yoga Inc.
phenomenon it pretty much created. “From the foundation of yoga wear, we started a category that before us did not exist,” says Vivien Yeung (MBA 2001), Lululemon’s chief strategy officer. Understanding the public consumption ritual... View Details
Keywords: Deborah Halber
- 01 Jun 1996
- News
Capitalist Revolutions Analyzed in MBA "Foundations" Course
brand equity after a dramatic breakthrough in the 1760s Rolls-Royce and the Rise of High-Technology Industry From luxury cars to aeroengines German Capitalism How a new country industrialized rapidly using an unorthodox View Details
Keywords: Susan Young
- 01 Jun 1997
- News
Bruce Rauner (MBA '81) Endows New Professorship
we may identify exceptional talent in a particular industry," he continues, "set them up with equity in a new operation that's backed by our capital, and then let them go forth, make purchases, and grow." A pioneer in this long-term View Details
Keywords: James E. Aisner
- 01 Dec 2007
- News
Lighten Up
tents, and other gear for maximum performance, comfort, and enjoyment. And now, shoes. Last year the Timberland Company, a heavyweight in the footwear business, acquired the GoLite brand for its new line of strong but super-lightweight... View Details
- 01 Feb 1999
- News
New Releases
longtime collaborators not only update their findings but also translate their earlier strategies into action to compose a complete picture of the issues, problems, and opportunities encountered in implementing a transnational strategy.... View Details
Keywords: Nancy O. Perry
- 01 Dec 2020
- News
Advance Racial Equity in the Office
Rice (MBA 1992), CEO and founder of Management Leadership for Tomorrow (MLT). Unlike the in-your-face brand of first-degree racism, that of the third degree occurs when organizations and institutions fail to weed out the practices that... View Details
- 01 Jun 2015
- News
Screen Grab
engagement, then you have something that brings the consumer back on a weekly or even daily basis,” says Delph, citing Red Bull and GoPro as two examples of brands that have created direct relationships with consumers. Red Bull, for... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 01 Dec 2017
- News
In My Humble Opinion: Truth Teller
ceiling when it comes to the online and home delivery trend. That’s a profit-eroding migration, and it doesn’t mean you can’t find ways to exploit that movement. But the industry overall is walking up a down escalator.” Why Marks & Spencer: “It’s a terrific British... View Details
Keywords: Julia Hanna
- 01 Sep 2014
- News
Afghanistan’s Hope and Light
employer (1,100 workers) and biggest taxpayer ($500 million and counting). “If we treated the Afghans with respect, it would create a brand loyalty and empathy they’d never had a chance to experience before,” Khoja says of the company’s... View Details
Keywords: Julia Hanna
- 01 Dec 2013
- News
Plugged In
have a notion of what an electric car should be, and they are open to new technologies." And even if the youth market isn't ready for high-end wheels, changing the perception of the Cadillac brand among that crowd, he notes, can pay... View Details
- 01 Dec 2015
- News
Ink
brand values (the employees’ work environment embodies the organization—beanbag chairs in the conference room and walls full of Post-its); and environment and sustainability (a less-is-more mentality and environmentally conscious... View Details
- 01 Dec 2010
- News
Beacon of Liberty
global brand with blood, sweat, and sacrifices, and it is being tarnished with every act of intolerance. I wish every American would realize that if they take away my freedoms, they risk their own. One day, they could easily end up on the... View Details
- 25 Aug 2022
- News
On Purpose
our purpose?” Cohen had spent 23 years at the happiest place on earth, most recently as a senior VP of brand, franchise, and customer relationship management, a role that gave her a bird’s eye view across the company’s vast commercial acreage of theme parks, streaming... View Details
- 02 Sep 2018
- News
Havana Rising
When hotel manager Alessandro Benedetti worked for Kempinski chain locations in Spain and Switzerland, morning meetings were a time to go over the numbers and discuss strategy for the days ahead. But ever since Benedetti moved to Havana... View Details
Keywords: Dan Morrell; photographed by Eve North