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Show Results For
- All HBS Web
(489)
- People (1)
- News (199)
- Research (224)
- Multimedia (2)
- Faculty Publications (72)
- 01 Jun 2018
- News
Disrupting India’s Dental Market
with the new brand Clove Dental. The nascent chain took its name from a spice whose analgesic properties have made it a traditional Indian folk remedy for a toothache. The growth plan relied on clustering,... View Details
Keywords: Sasha Issenberg
- 19 Sep 2012
- News
On a Sound Track
headline “Mom? Dad? I’m home!” “You can imagine the ribbing I took from my classmates,” says Andrus, who still cringes when he tells the story even though he now has little to be embarrassed about. That’s because last year he was named... View Details
- 01 Dec 2008
- News
Designing Change
consultant.” It’s easy to see how students would relate to 35-year-old Kahn as he takes on CEO Bill Boyd’s challenge to help revitalize Muzak’s image with clients and its corporate culture on a budget of just $900,000. “Since Muzak’s name... View Details
Keywords: Julia Hanna
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
next-generation robot, a little humanoid named QRIO. Mac Mini. Moments after Apple unveiled its $499 Mac Mini in January 2005, the Internet was buzzing with speculation about just what the new computer was for. Sold without a monitor,... View Details
Keywords: by Youngme Moon
Max (Francis) Factor, Jr.
Taking over the family company after the death of his father in 1938, Factor is regarded as a pioneer in the cosmetics and makeup business. He transformed the company from a Hollywood makeup studio into a worldwide provider of name View Details
Keywords: Personal Care & Home Products
Edward I. Scott
Scott capitalized on the growth of in-home bathrooms by being one of the first to produce a product that would eventually replace old newspapers and catalogs which were typically used in outhouses. Scott was also the first to place the toilet tissue on a roll and the... View Details
Keywords: Wood, Paper & Forestry
James S. Bell
Bell created the brand name Gold Medal for his company's flour. During the 1890s, Bell created selling and buying networks as part of a vigorous program of vertical integration. Bell also increased the... View Details
Keywords: Food & Tobacco
- Web
A Marketing Revolution - The Art of American Advertising
The Art of “Posting” Brand Name Management A Marketing Revolution “Between the end of the Civil War and the turn of the century, conditions in the American economy and in society merged to satisfy the... View Details
Franklin P. Perdue
Under Perdue’s total-control leadership style, Perdue Farms grew from a small Maryland chicken farm into the United States’ third largest chicken producer with sales of almost $1 billion in the late 1980s. Perdue built his business on quality, becoming the personal... View Details
Keywords: Food & Tobacco
- 05 Dec 2013
- What Do You Think?
Is Walmart Defying Economic Gravity?
turnover among the largest business firms, characterized in the United States by the fact that only one company, General Electric, has survived in the Dow Jones Industrials index since its beginning. We are reminded of the matter as Wal-Mart Stores, Inc. View Details
- 18 Apr 2016
- News
Copy Success
(Xerox Corp.) (Xerox Corp.) Joe Wilson (MBA 1933) made Xerox a brand so recognizable its name is also an everyday verb. In the process Wilson, who passed away in 1971, turned around a dying company and left... View Details
- 01 Dec 2012
- News
Alumni Book Briefs
get competitive intelligence, how to determine if their brand or company is at risk, how to blunt competitors' efforts, and much more. Managing Global Innovation: Frameworks for Integrating Capabilities around the World by Yves L. Doz... View Details
- Fast Answer
Patent search: Product-associated patents
How can I find patents associated to a particular (branded) product? It is always a challenge to conduct a patent search by product (or "brand name") because: Almost all the patented products in the market are known by a View Details
- 01 Mar 2019
- News
3-Minute Briefing: Richard Edelman (MBA 1978)
Chicago in 1952. His biggest risk was putting me in charge of the New York office in 1981, when I was 27 years old. In five or six years, that office grew from 12 employees to 100. I didn’t know what I didn’t know. Part of what keeps me going is that my family View Details
William P. Stiritz
Stiritz was instrumental in streamlining Purina’s business operations – divesting of non-core, mature business lines and investing in brand name growth products. Through his leadership, Purina’s stock price... View Details
Keywords: Food & Tobacco
- Fast Answer
Turnarounds and Transformation
Resources for identifying companies in distress and analyzing their situations Examples & articles identified using Baker resources on specific turnarounds Restauraunt Brands International 2Q23 Take... Upside Top to Bottom; Multi-Year... View Details
- 31 Dec 2012
- Research & Ideas
Most Popular Stories of 2012
Product Published: April 23, 2012 Upgrades to existing product lines make up a huge part of corporate research and development activity, and with every upgrade comes the decision of how to brand it. Harvard Business School marketing... View Details
Keywords: by Staff
- Web
Souvenirs & Novelties - The Art of American Advertising
The Art of “Posting” Brand Name Management A Marketing Revolution “The province of the advertising novelty is to present to the customer . . . something of a tangible or more or less permanent value.”... View Details
- 13 Jun 2016
- News
Brenda Bence (MBA 1991)
connected through shared experiences.” After scoring high on an aptitude test, Bence was urged by coaches from the School’s Career & Professional Development team to pursue marketing and then to apply for a brand management position at... View Details
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
Dimon, CEO of JP Morgan, whom he cited for his approach of “doing business in a first class way.” Dimon majored in psychology and economics at Tufts University and completed an MBA at the Harvard Business School. Darmody1 added other View Details