Brand Building - Publications - Faculty & Research

26 May 2016
News

W. James McNerney Jr., MBA 1975

Download Jim McNerney profile Return to Alumni Achievement Awards main page TIMELINE 1949 Born, Providence, Rhode Island 1971 Earns BA, American Studies, Yale University 1975 Earns MBA 1975 Joins Procter & Gamble, Brand Manager 1978 Joins... View Details

Keywords: Susan Young; Air Transportation; Transportation

25 Apr 2016
News

Trail Blazer

to that,” he says. The ability to build something new, especially the critical thinking required of such a task, was foremost among the skills McMinn honed at HBS, he says. “It taught me to think for myself, not to regurgitate facts and... View Details

Keywords: Jill Radsken; Food and Beverage Stores; Retail Trade; Scenic and Sightseeing Transportation; Transportation

01 Mar 2012
News

Alumni Book Briefs

'75) ((Amazon Digital Services)) Frank Batten: The Untold Story of the Founder of the Weather Channel by Connie M. Sage ((University of Virginia Press)) Smarter Branding without Breaking the Bank: Five Proven Marketing Strategies You Can... View Details

Keywords: Publishing Industries (except Internet); Information

13 Jan 2021
News

Silicon Valley’s “Detroit Moment”

Bedford, Massachusetts in the 1800s, where we saw the roots of the venture capital industry. Then, of course, we found ourselves in Silicon Valley, where so many of the brands that shape our daily life got their start in humble garages.... View Details

01 Jun 2012
News

Around the World

modeled after those on campus, is the new home for an expanding roster of Executive Education programs offered to Indian business leaders. Days after the official opening, seats filled with eager participants in a program titled Building... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services

01 Sep 2009
News

E Ink’s Wild Ride

Chappell Russ Wilcox (MBA ’95) was two years out of HBS, married to classmate Gina Wilcox and working as a strategy consultant following a stint as a product manager at a Boston-area technology firm. But he had always wanted to launch and View Details

Keywords: Julia Hanna; e-books; e-reading; News, Library, Internet, and Other Services; Information; Computer and Electronic Product Manufacturing; Manufacturing

01 Oct 1996
News

Leading In a New Era

office products, building products, and paper, had expanded production capacity to meet the strong demand for paper in the late 1980s but bore the brunt when demand began to taper off in 1990. The company — which started up in 1957,... View Details

Keywords: Nancy O. Perry

01 Sep 2009
News

Read All About It!

along with tall buildings and department stores. By 1902, electric trolleys were transporting 5 billion passengers a year. Investors in the new technology began to build longer electric lines, called... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information

01 Feb 2000
News

Financial Services 24/7

so that it was sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that... View Details

Keywords: Susan Young

01 Dec 2020
News

The Fine Print: Alumni Recommend Their Best Reads

him to build an iconic global brand and business. —Adrien Boyer (MBA 2005) Bitcoin Billionaires: A True Story of Genius, Betrayal and Redemption, by Ben Mezrich I highly recommend this for anyone interested... View Details

01 Dec 2014
News

Case Study: Growing the Family Business

commitment from local employers whose staff would use our center. We would locate in the same building or very near a large employer to facilitate ease of use by their employees. The benefit to the employer was staff retention and... View Details

Keywords: childcare; Finance

01 Sep 2022
News

Your Family, Your Work, Your Way

really want to go with my career? How do I approach this new hybrid work environment, whether I’m working remote, in person, some combo, whether my colleagues are how do I do that effectively? How do I think about reforging some of those connections with other working... View Details

02 Sep 2018
News

Havana Rising

surprising to Gordon. For the past year, she’s been helping build out this Havana-based travel and consulting business with her husband and brother-in-law and is reliant on a rising network of Cuban entrepreneurs to deliver deep, curated... View Details

Keywords: Dan Morrell; photographed by Eve North

26 May 2022
News

Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories

significant sponsorships. According to Nagarjuna, this year’s celebration raised more than $85,000 in revenue, from marquee brand sponsors RRE Ventures, Goldman Sachs, Morgan Stanley, Hanson Bridgett LLP, Asset Management Company, Cooley... View Details

Keywords: Margie Kelley

01 Dec 2012
News

From Where We Stand

room. You will never regret it, and you'll build a strong reputation." Linda Rossetti (MBA 1991), managing director, Golden Seeds; blogger, Novofemina.com, Boston, Massachusetts I'd offer three ideas to female MBAs. First, take the time... View Details

29 Apr 2025
News

Challenge Accepted

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Nietzsche said it first: What doesn’t kill me makes me stronger. There’s a reason that saying has legs, nearly 140 years later. We all, at some point... View Details

Keywords: challenges; failure; advice; experience

01 Jun 2017
News

Supercharged

stations.” Automakers, which have a vested interest in making that happen sooner rather than later, are not standing idly by. Ford, for example, is testing wireless charging technology, and last November, the automaker signed an agreement with BMW, Daimler, and VW to... View Details

Keywords: Alexander Gelfand; illustrations by Tavis Coburn

25 Apr 2023
News

Class of 2022 Startups Sweep Alumni New Venture Competition

and Sylvan Guo, for Hue, an e-commerce technology platform that helps brands and retailers to showcase short-form, customer-generated video reviews on their websites. The virtual audience then awarded the Crowd Favorite prize of $5,000 to... View Details