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  • 01 May 2018
  • First Look

First Look at New Research and Ideas, May 1, 2018

Tenbrunsel, and Max Bazerman Abstract—The business scandals in the past several decades led to the rising importance of ethics as a topic central to management scholarship. Behavioral scientists in particular were attracted to the topic... View Details
Keywords: Sean Silverthorne
  • 23 Jan 2018
  • First Look

First Look at New Research and Ideas, January 23, 2018

Axalta No abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/818040-PDF-ENG Harvard Business School Case 518-024 Chase Sapphire: Creating a Millennial Cult Brand The launch of the Chase Sapphire Reserve credit... View Details
Keywords: Sean Silverthorne
  • 09 Sep 2024
  • HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

boardroom in 2019, moved to the Delaware Court of Chancery in 2021, and ultimately led to a Securities and Exchange Commission sanction in 2023, which attracted HBS Baker Foundation Professor Lynn S. Paine to the tale. An expert on... View Details
Keywords: by Avery Forman; Food & Beverage
  • 19 Jan 2022
  • In Practice

7 Trends to Watch in 2022

As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details
Keywords: by HBS News
  • 02 Sep 2002
  • Research & Ideas

Foreign Multinationals in the U.S.: A Rocky Road

currently the world's largest ice cream and tea—and one of the largest home and personal care—companies, with a portfolio of brands including Lux, Dove, Pond's, Calvin Klein, Lipton, Hellmann's, and Ben & Jerry's. Foreign firms during... View Details
Keywords: by Sarah Jane Johnston & Martha Lagace
  • 26 Jul 2011
  • First Look

First Look: July 26

estimating the impact of changes in supplier performance on customer demand. Using data from Hugo Boss, a manufacturer of branded apparel, we find increases in supplier reliability to be associated with significant increases in orders... View Details
Keywords: Sean Silverthorne
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

their portfolio of brands. Results show firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above... View Details
Keywords: Martha Lagace
  • 13 Oct 2015
  • Research & Ideas

Does Business Get Done the Same Way in Emerging and Developed Countries?

point when he explains how hard it is to break into mature markets, particularly if you don’t have a well-known brand or reputation. Some Turkish companies bought old brands to overcome this barrier. For... View Details
Keywords: by Sean Silverthorne
  • 21 Jan 2009
  • First Look

First Look: January 21, 2009

Case 709-017 Despite a tradition of high household savings, Japan has supported a dynamic and technically sophisticated consumer-lending sector. The high profitability of the sector has periodically attracted interest from domestic banks... View Details
Keywords: Martha Lagace
  • 22 Jul 2008
  • First Look

First Look: July 22, 2008

minds—the deep metaphors that reveal people's true feelings about products. The solution: Find ways to generate positive emotional associations, as GSK has done with its weight-loss product. Alex Lee, president of household-products maker OXO International, says... View Details
Keywords: Martha Lagace
  • 22 Feb 2011
  • Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

if companies want to retain and engage them? Many have yet to figure out how to effectively harness the diverse talents within their own countries. And of course in the emerging economies the demographics are such that it is the young we must View Details
Keywords: by Sean Silverthorne
  • 27 Apr 2010
  • First Look

First Look: April 27

Communities: When Locals Re-import Exported Ideas Authors:Julie Battilana, Michel Anteby, and M. Sengul Publication:Organization Studies (forthcoming) Abstract The circulation of ideas across academic communities is central to academic pursuits and has View Details
Keywords: Martha Lagace
  • 17 Jul 2012
  • First Look

First Look: July 17

the project had attracted hundreds of thousands of editors who had written over 1.2 million articles in English alone. Almost 10% of world-wide Internet users accessed Wikipedia at least once a month. Just as Wales was stepping down, the... View Details
Keywords: Sean Silverthorne
  • 23 Jan 2008
  • First Look

First Look: January 23, 2008

employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The globalization of toiletries... View Details
Keywords: Martha Lagace
  • 24 Jan 2017
  • First Look

First Look at New Research: January 24, 2017

continuing challenges it faces because of reputational issues and government supervision. A decision by the Foundation to endow $100 million to provide financial aid for Chinese students studying overseas, which included large gifts to Harvard and Yale, View Details
Keywords: Sean Silverthorne
  • 17 Mar 2021
  • Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

industry, which reached global sales of $1.9 trillion in 2019. Even before the pandemic, roughly 28 percent of global apparel transactions were happening online. At the same time, many brands had closed their physical stores in the... View Details
Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail
  • 20 Jan 2017
  • Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

approach to the presidency. Their insights follow. Real estate rarely a zero-sum game John D. Macomber, Senior lecturer of business administration You have to start by distinguishing between a branding operation that’s supported by other... View Details
Keywords: by Christina Pazzanese
  • 24 Mar 2015
  • First Look

First Look: March 24

  Publications March 2015 Partners or Creditors? Attracting Foreign Investment and Productive Development to Central America and Dominican Republic Foreign Direct Investment: Effects, Complementarities, and Promotion By: Alfaro, Laura... View Details
Keywords: Sean Silverthorne
  • 07 Jun 2019
  • Book

Are You a Digital Manager?

benefits of digital transformation and platform plays, or deliver a differentiated end-to-end customer experience. Another challenge we’ve seen for managers is that if they want to attract and retain top talent, they need to make sure the... View Details
Keywords: by Martha Lagace
  • 03 Nov 2009
  • First Look

First Look: Nov. 3

We show when the owner prefers to license the property in exchange for a royalty and when it prefers to use the property directly. We find that variable royalty arrangements that depend on either audited self-reports or third-party attestation become more View Details
Keywords: Martha Lagace

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