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  • August 2014
  • Teaching Note

Peter Guber: The 'Me' vs. 'We' Brand

By: Stephen A. Greyser, William Ellet and Nelson Gayton
Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business book in which he will share what he has learned in his long career. At the same time, he is keenly aware of problems... View Details
Keywords: Work-Life Balance; Entrepreneurship; Brands and Branding; Entertainment and Recreation Industry
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  • August 2014
  • Case

Peter Guber: The 'Me' vs. 'We' Brand

By: Stephen A. Greyser, William Ellet and Nelson Gayton
Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business book in which he will share what he has learned in his long career. At the same time, he is keenly aware of problems... View Details
Keywords: Work-Life Balance; Entrepreneurship; Brands and Branding; Entertainment and Recreation Industry
Related
  • 24 Mar 2011
  • News

Brands matter - but so do ads-Chrystia Freeland

    Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

    I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. The consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details
    • April 2004
    • Article

    Mining Gold in Not-for-Profit Brands

    By: John A. Quelch, James E. Austin and Nathalie Laidler-Kylander
    Keywords: Brands and Branding; Nonprofit Organizations
    Related
    • October 30, 2000
    • Article

    Building a Powerful Prestige Brand

    By: Nancy F. Koehn
    Keywords: Brands and Branding
    Related
    • November 2021 (Revised December 2022)
    • Case

    Farfetch: Digital Transformation for Luxury Brands

    By: Sunil Gupta, Jill Avery, Elena Corsi and Federica Gabrieli
    Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had fluctuated since its IPO in 2018, it had... View Details
    Keywords: Digital Marketing; Marketplaces; Retailing; Internet Marketing; E-Commerce Strategy; Marketing; Marketing Strategy; Marketing Channels; Brands and Branding; Luxury; Growth and Development Strategy; Digital Transformation; E-commerce; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Fashion Industry; Retail Industry; Web Services Industry; Technology Industry; United Kingdom; Europe; Portugal; China
    Related
    • 07 May 2024
    • News

    Behind the Boom in Celebrity Brands

    • 18 Jul 2023
    • News

    The Rising Value of Brand Valuation

    • 04 Jan 2013
    • News

    Branding Yoga: Good Business or Blasphemy?

    • 05 Oct 2010
    • News

    In Charge of a Beloved Brand

    Keywords: Executive, Legislative, and Other General Government Support; Government
    • 08 Dec 2016
    • Cold Call Podcast

    How Wayfair Built a Furniture Brand from Scratch

    Keywords: Retail
    • 20 Sep 2021
    • News

    What Brands like Reebok Can Learn from Hollywood Reboots

    • 08 Apr 2011
    • News

    Investing in the Family Brand

    Keywords: Real Estate
    • August 2013
    • Teaching Plan

    Tyra Banks: Personal Branding (TP)

    By: Rohit Deshpandé, Kerry Herman and Annelena Lobb
    Related
    • Dataset

    Pampers Brand Sales by Country

    • March 2020
    • Case

    Thingtesting: Launching a Brand Discovery and Testing Digital Community

    By: Ayelet Israeli and Jill Avery
    Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details
    Keywords: Influencer Marketing; Monetization; Female Ceo; Female Entrepreneur; Female Protagonist; Influencers; Influencer; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; United States; Europe; North America
    Related
    • August 2000
    • Article

    Building Store Loyalty Through Store Brands

    By: Marcel Corstjens and R. Lal
    Keywords: Brands and Branding; Customer Relationship Management
    Related
    • April 2021
    • Teaching Note

    Thingtesting: Launching a Brand Discovery and Testing Digital Community

    By: Ayelet Israeli and Jill Avery
    Teaching Note for the "Thingtesting: Launching a Brand Discovery and Testing Digital Community" HBS Case No. 520-086. View Details
    Keywords: Influencer Marketing; Influencers; Influencer; Monetization; Monetization Strategy; Female; Female Entrepreneur; Female Protagonist; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; Europe; North America
    Related
    • October 2007
    • Case

    Colgate Max Fresh: Global Brand Roll-Out

    By: John A. Quelch
    In February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP), had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF), a new toothpaste that had helped drive Colgate to... View Details
    Keywords: Marketing Strategy; Product Launch; Global Strategy; Brands and Branding; Consumer Products Industry; Health Industry; China; Mexico
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