Big Four - Publications - Faculty & Research

16 Oct 2017
Research & Ideas

The Most Successful Startups Have Hands-On Founders

product companies in India for a three-day executive retreat. Prior to the retreat, participants were surveyed to find out how often they engaged in four management practices: providing structured feedback, conducting performance reviews,... View Details

Keywords: by Dina Gerdeman

14 Jul 2014
Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

products. Often, she saw a big disconnect between what people said they did and what they actually did. In focus groups, for example, women would say they changed their razor blades regularly. Only when researchers visited consumers in... View Details

Keywords: by Michael Blanding

31 Mar 2011
Research & Ideas

From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher

today's difficult economic climate was the subject of a panel discussion at Harvard Business School recently. The discussion, part of a one-night event called "Entrepreneurship During an Uncertain Time," featured four highly... View Details

Keywords: by Dennis Fisher; Consumer Products

29 May 2018
First Look

New Research and Ideas, May 29, 2018

(BRFSS) data on 2.3 million U.S. respondents, and Eurobarometer data that cover multiple business cycles over four decades. This research provides a new perspective on the welfare cost of business cycles, with implications for growth... View Details

Keywords: Dina Gerdeman

26 Jan 2022
News

Making Peace with Anger

hardest thing for me to tell people about. And in admitting that I had a very significant failure, what it did was it made me more human to both my colleagues and my friends. I sat down with four business school classmates—great, great... View Details

10 Nov 2015
Blog Post

Using an MBA for a Career Change

have a lot of influence in the company, but as a strategy person, I didn’t feel like I’d have a big impact on Etsy. NastyGal.com in Los AngelesWinter internship during second year in International Strategy I got the gig at NastyGal by... View Details

Profile

Cait Haught

case method. I visited two to three other business schools, and the classroom experience at HBS ranked thousands of times better. The professors are really good teachers who are passionate about their students. The case method brings everybody's voice into one View Details

Keywords: Financial Services

31 May 2023
News

Alumni Achievement Awards 2023

A. Schwarzman (MBA 1972) Reshma Kewalramani MD, FASN (GMP 18, 2015) CEO and President, Vertex Pharmaceuticals Big move: “I was almost 12 when we flew from Bombay to the United States. My impressions of the West came from the movie Grease... View Details

Keywords: leadership; management; work-life balance

06 Dec 2017
What Do You Think?

Is It Time To Break Up Amazon, Apple, Facebook, or Google?

author of one of the blogs that regularly reach my email inbox, maintains that one or more of the Big Four tech firms should and will be broken up. In his opinion, Europe will lead the way in prosecuting... View Details

Keywords: by James Heskett; Technology; Web Services

12 Mar 2021
News

My Favorite Case

balancing my left and right brain. It probably also explains why my last four cars have been sporty SUVs. —Paige Arnof-Fenn (MBA 1991) Back to top “Johnson & Johnson: The Tylenol Tragedy” J&J was confronted with a major crisis in October... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

01 Oct 1999
News

Banking on Success

think those people also run a tremendous risk of being left behind. Goldman has a big market share in Internet stocks, and we have tried our best to understand them, but some of this defies rational analysis! We're using valuation... View Details

Keywords: Deborah E. Blagg

Web

From C-Suite to CEO - Alumni

there an opportunity for me to expand on my responsibilities? Are assessment tools available? Is executive coaching available? Go Small to Go Big A hallmark of those who have been successful in transitioning from C-Suite to CEO is that... View Details

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

five years, or 18.5 percent of the total by then. “All brands, big and small, are firmly in social media today,” says Jill J. Avery, senior lecturer at Harvard Business School. “Social media has become a mainstream tactic.” Marketing... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

18 Nov 2022
HBS Case

What Does It Take to Safeguard a Legacy in Asset Management?

management worldwide in 2017, according to a survey from the Money Management Institute. “There are now many more firms founded by underrepresented minority leaders, but they still are a small proportion of this very big industry.” Just... View Details

Keywords: by Rachel Layne; Financial Services

02 Dec 2002
Research & Ideas

The Secret of How Microsoft Stays on Top

its embrace of the Internet. Yet Bill Gates was able to quickly change strategy to allow the company to become a top competitor in selling Internet-related technologies and services. How did Microsoft accomplish this? A: In any industry subject to rapid technological... View Details

Keywords: by Sean Silverthorne

19 Mar 2014
Research & Ideas

A Brand Manager’s Guide to Losing Control

strategies that brand managers have used in order to cope with it. Avery recently sat down with HBS Working Knowledge to discuss their findings. According to the paper, consumers are operating in four concurrent Web-based eras: The Age of... View Details

Keywords: by Carmen Nobel; Advertising

07 Jan 2002
Research & Ideas

How Marketing Can Reduce Worldwide Poverty

distinction of replacing the exchange paradigm with an intervention paradigm, where we say we're intervening to change lives, not to change consumer choices. Rangan: Four billion people are outside the exchange network. But it's not as... View Details

Keywords: by Martha Lagace

25 Oct 2022
Research & Ideas

Is Baseball Ready to Compete for the Next Generation of Fans?

While football and basketball are now the most popular and financially successful of the four major professional sports leagues, Major League Baseball appears to be rallying. Last week, MLB said revenue for the 2022 regular season, which... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Media & Broadcasting; Sports

20 Nov 2019
Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

each other for longer than five years. First, the participants rated jokes on a scale from “extremely funny” to “not funny at all.” Then, after seeing their partners’ ratings for four of the jokes, they predicted their partners’ ratings... View Details