Beauty And Cosmetics Industry - Publications - Faculty & Research

20 Apr 2010
First Look

First Look: April 20

Industry Author: Geoffrey Jones Publication: Oxford and New York: Oxford University Press, 2010 Abstract The global beauty business permeates our lives, influencing how we... View Details

Keywords: Martha Lagace

07 Jan 2013
Lessons from the Classroom

Culture Changers: Managing High-Impact Entrepreneurs

Saffronart, and food businesses Whole Foods and the James Beard Foundation. Khaire created the course, she says, because these industries function in fundamentally different... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics

October 2006 (Revised March 2007)
Case

The ColorMatch Hair Color System

By: Clayton M. Christensen and Matthew Beecher

Describes the challenge of finding the right market for a product. View Details

Keywords: Decision Choices and Conditions; Innovation and Invention; Markets; Product; Beauty and Cosmetics Industry

Citation

Educators

November 2010 (Revised July 2011)
Supplement

Oriflame S.A. (B)

By: David F. Hawkins and Karol Misztal

Exercise for recording derivative hedging transactions, accompanied by a technical note on IFRS derivative accounting. View Details

Keywords: Financial Reporting; Financial Statements; International Accounting; Currency Exchange Rate; Management Analysis, Tools, and Techniques; Risk Management; Standards; Beauty and Cosmetics Industry

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February 22, 2023
Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins

Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details

Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States; North America

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August 2020 (Revised January 2021)
Supplement

Facelift at Olay (B)

By: Sunil Gupta, Rajiv Lal and Olivia Hull

This supplement to Facelift at Olay (A) explains the major steps Procter & Gamble’s skincare brand Olay took to reverse several years of declining sales. View Details

Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Strategy; Competitive Advantage; Digital Marketing; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio

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August 2010 (Revised February 2012)
Supplement

Cosmeticos de Espana, S.A. (B)

By: David F. Hawkins

Second case in the Cosmeticos de Espana case series. What should management's accounting response be to a devaluation of the Bolivar? View Details

Keywords: Financial Statements; Decision Choices and Conditions; Inflation and Deflation; Currency Exchange Rate; Beauty and Cosmetics Industry; Spain; Venezuela

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12 Apr 2010
Research & Ideas

One Report: Better Strategy through Integrated Reporting

electronics company Philips; the Danish pharmaceutical company Novo Nordisk; the Brazilian cosmetics company Natura; and the U.S.-based technology and aerospace company United... View Details

Keywords: by Martha Lagace

06 Jun 2005
Research & Ideas

Microsoft vs. Open Source: Who Will Win?

discriminate, and that piracy may even result in higher profits to Microsoft! Finally, the paper investigates the societal welfare consequences of OSS availability by comparing different industry structures... View Details

Keywords: by Sean Silverthorne; Technology

September 1990 (Revised November 1991)
Supplement

Procter & Gamble Japan (C)

By: Michael Y. Yoshino

Updates the (A) case. The issues facing P&G were two-fold. 1) General manager, Japan--how to keep both the business and organization growing; 2) President, international--what role should the Japanese operation play in the P&G worldwide business? View Details

Keywords: Business Offices; Business Growth and Maturation; Globalization; Growth and Development Strategy; Organizations; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Japan

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August 2010 (Revised February 2012)
Case

Cosmeticos de Espana, S.A. (A)

By: David F. Hawkins

Management must decide which exchange rate to use to consolidate the company's Venezuelan subsidiary. View Details

Keywords: Financial Statements; Business Subsidiaries; Inflation and Deflation; Currency Exchange Rate; Beauty and Cosmetics Industry; Spain; Venezuela

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January 2012
Supplement

Roger Caracappa: Package Deals for the Estée Lauder Companies (Video)

By: James K. Sebenius

Keywords: Brands and Branding; Beauty and Cosmetics Industry

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03 Nov 2015
First Look

November 3, 2015

November 2015 Quarterly Journal of Economics Behavioral Hazard in Health Insurance By: Baicker, Katherine, Sendhil Mullainathan, and Joshua Schwartzstein Abstract—A fundamental implication of standard moral hazard models is overuse of... View Details

Keywords: Sean Silverthorne

January 2023 (Revised February 2024)
Teaching Note

Perfect Diary (完美日记)

By: Shunyuan Zhang and Sunil Gupta

Teaching Note for HBS Case No. 522-030. View Details

Keywords: Digital Marketing; E-commerce; E-Commerce Strategy; Marketing; Beauty and Cosmetics Industry; China

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May 2008
Supplement

Dove: Evolution of a Brand - Advertising Supplement

By: John A. Deighton

Keywords: Advertising; Brands and Branding; Beauty and Cosmetics Industry

Citation

26 Jul 2006
Research & Ideas

The Strategic Way to Go to Market

discuss the three disciplines of channel management and why they are important? A: The three disciplines are mapping; building and editing; and aligning View Details

Keywords: by Sean Silverthorne

July 2007 (Revised January 2008)
Supplement

Andrea Jung: Empowering Avon Women (B)

By: William W. George

Keywords: Beauty and Cosmetics Industry

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01 Nov 2012
Research & Ideas

Book Excerpt: Judgment Calls

'70), founder of beauty tool company Tweezerman. "tweezerman: Should We Take The Business To The Next Level Of Growth?" From Judgment Calls: Twelve Stories of Big Decisions and the Teams that Got... View Details

Keywords: by Thomas H. Davenport & Brook Manville; Consumer Products

August 2010 (Revised February 2012)
Supplement

Cosmeticos de Espana, S.A. (D)

By: David F. Hawkins

The fourth case in the Cosmeticos de Espana case series. What should management's accounting response be to the imposition of foreign currency controls? View Details