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  • All HBS Web  (566)
    • People  (2)
    • News  (145)
    • Research  (310)
    • Multimedia  (1)
  • Faculty Publications  (206)
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  • April 2021
  • Supplement

Exercise for Revlon: Surviving Covid-19

By: Kristin Mugford and Sarah Gulick
Exercise for Revlon: Surviving Covid-19 View Details
Keywords: Leveraged Buyouts; Insolvency and Bankruptcy; Financial Liquidity; Bonds; Corporate Finance; Borrowing and Debt; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; United States
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Mugford, Kristin, and Sarah Gulick. "Exercise for Revlon: Surviving Covid-19." Harvard Business School Spreadsheet Supplement 221-710, April 2021.
  • February 22, 2023
  • Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation & Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States; North America
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Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
  • August 2010 (Revised February 2012)
  • Supplement

Cosmeticos de Espana, S.A. (B)

By: David F. Hawkins
Second case in the Cosmeticos de Espana case series. What should management's accounting response be to a devaluation of the Bolivar? View Details
Keywords: Financial Statements; Decision Choices and Conditions; Inflation and Deflation; Currency Exchange Rate; Beauty and Cosmetics Industry; Spain; Venezuela
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Hawkins, David F. "Cosmeticos de Espana, S.A. (B)." Harvard Business School Supplement 111-020, August 2010. (Revised February 2012.)
  • May 2011
  • Article

Underdog Branding: Why Underdogs Win in Recessions

By: Neeru Paharia, Anat Keinan and Jill Avery
Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details
Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
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Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011): 53–56. (Invited Article.)
  • January 2023 (Revised February 2024)
  • Teaching Note

Perfect Diary (完美日记)

By: Shunyuan Zhang and Sunil Gupta
Teaching Note for HBS Case No. 522-030. View Details
Keywords: Digital Marketing; E-commerce; E-Commerce Strategy; Marketing; Beauty and Cosmetics Industry; China
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Zhang, Shunyuan, and Sunil Gupta. "Perfect Diary (完美日记)." Harvard Business School Teaching Note 523-082, January 2023. (Revised February 2024.)
  • August 2010 (Revised February 2012)
  • Case

Cosmeticos de Espana, S.A. (A)

By: David F. Hawkins
Management must decide which exchange rate to use to consolidate the company's Venezuelan subsidiary. View Details
Keywords: Financial Statements; Business Subsidiaries; Inflation and Deflation; Currency Exchange Rate; Beauty and Cosmetics Industry; Spain; Venezuela
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Hawkins, David F. "Cosmeticos de Espana, S.A. (A)." Harvard Business School Case 111-019, August 2010. (Revised February 2012.)
  • May 2008
  • Supplement

Dove: Evolution of a Brand - Advertising Supplement

By: John A. Deighton
Keywords: Advertising; Brands and Branding; Beauty and Cosmetics Industry
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Deighton, John A. "Dove: Evolution of a Brand - Advertising Supplement." Harvard Business School Video Supplement 508-704, May 2008.
  • 01 Nov 2012
  • Research & Ideas

Book Excerpt: Judgment Calls

'70), founder of beauty tool company Tweezerman. "tweezerman: Should We Take The Business To The Next Level Of Growth?" From Judgment Calls: Twelve Stories of Big Decisions and the Teams that Got... View Details
Keywords: by Thomas H. Davenport & Brook Manville; Consumer Products
  • August 2010 (Revised February 2012)
  • Supplement

Cosmeticos de Espana, S.A. (D)

By: David F. Hawkins
The fourth case in the Cosmeticos de Espana case series. What should management's accounting response be to the imposition of foreign currency controls? View Details
Keywords: Financial Statements; Decision Choices and Conditions; Inflation and Deflation; Currency Exchange Rate; Governance Controls; Beauty and Cosmetics Industry; Spain; Venezuela
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Hawkins, David F. "Cosmeticos de Espana, S.A. (D)." Harvard Business School Supplement 111-030, August 2010. (Revised February 2012.)
  • 24 Sep 2007
  • Research & Ideas

The FDA: What Will the Next 100 Years Bring?

The U.S. Food and Drug Administration, which was created by the passage of the 1906 Federal Food and Drugs Act, regulates companies and View Details
Keywords: by Sean Silverthorne; Biotechnology; Consumer Products; Food & Beverage; Health
  • June 2022
  • Case

Zalando: Becoming the Starting Point for Fashion

By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica Gabrieli
Born in 2008 as a small startup selling flip flops, by mid-2021 Zalando had turned into an online fashion company with an assortment of more than 4,500 international brands, 45 million active customers, and a presence in 23 European markets. An essential component in... View Details
Keywords: Transition; Customer Value and Value Chain; Digital Platforms; Distribution; Order Taking and Fulfillment; Infrastructure; Logistics; Service Operations; Strategy; Business Strategy; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Europe
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Moreno, Antonio, Leela Nageswaran, Emilie Billaud, and Federica Gabrieli. "Zalando: Becoming the Starting Point for Fashion." Harvard Business School Case 622-070, June 2022.
  • July 2007 (Revised January 2008)
  • Supplement

Andrea Jung: Empowering Avon Women (B)

By: William W. George
Keywords: Beauty and Cosmetics Industry
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George, William W. "Andrea Jung: Empowering Avon Women (B)." Harvard Business School Supplement 408-036, July 2007. (Revised January 2008.)
  • October 2006 (Revised March 2007)
  • Case

The ColorMatch Hair Color System

By: Clayton M. Christensen and Matthew Beecher
Describes the challenge of finding the right market for a product. View Details
Keywords: Decision Choices and Conditions; Innovation and Invention; Markets; Product; Beauty and Cosmetics Industry
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Christensen, Clayton M., and Matthew Beecher. "The ColorMatch Hair Color System." Harvard Business School Case 607-030, October 2006. (Revised March 2007.)
  • November 2010 (Revised July 2011)
  • Supplement

Oriflame S.A. (B)

By: David F. Hawkins and Karol Misztal
Exercise for recording derivative hedging transactions, accompanied by a technical note on IFRS derivative accounting. View Details
Keywords: Financial Reporting; Financial Statements; International Accounting; Currency Exchange Rate; Management Analysis, Tools, and Techniques; Risk Management; Standards; Beauty and Cosmetics Industry
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Hawkins, David F., and Karol Misztal. "Oriflame S.A. (B)." Harvard Business School Supplement 111-051, November 2010. (Revised July 2011.)
  • October 2011 (Revised November 2014)
  • Teaching Note

Cosmeticos de Espana, S.A. (A) (B) (C) (D) (E) (F)

By: David F. Hawkins
Keywords: Beauty and Cosmetics Industry; Spain
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Hawkins, David F. "Cosmeticos de Espana, S.A. (A) (B) (C) (D) (E) (F)." Harvard Business School Teaching Note 112-053, October 2011. (Revised November 2014.)
  • summer 2003
  • Article

The Drivers of Market Efficiency in Revlon Transactions

By: Guhan Subramanian
Keywords: Performance Efficiency; Business Ventures; Beauty and Cosmetics Industry
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Subramanian, Guhan. "The Drivers of Market Efficiency in Revlon Transactions." Journal of Corporation Law 28, no. 4 (summer 2003): 2003–2004.
  • 26 Jan 2004
  • Research & Ideas

What Developing-World Companies Teach Us About Innovation

When most people think of innovation, they envision developed-world companies such as the U.S.A.'s IBM, Japan's Sony, South Korea's Samsung, Finland's Nokia, or Switzerland's Novartis, technology leaders that have stayed at the cutting edge of dynamic View Details
Keywords: by Donald N. Sull, Alejandro Ruelas-Gossi & Martin Escobari
  • September–October 2022
  • Article

Should Your Company Sell on Amazon?: Reach Comes at a Price

By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers. In this article, the authors present a scorecard to... View Details
Keywords: Retail; Retailing; Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Amazon; Amazon.com; Sales; Digital Marketing; Internet and the Web; Business Model; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States
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Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
  • 25 Mar 2001
  • Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

pick something they like to do, work hard, and not worry about the rest—success will come.—Todd Krasnow Rhyne's idea for meeting the "weekly beauty needs"—manicures, facials, massages—of... View Details
Keywords: by John S. Rosenberg
  • 14 May 2008
  • Research & Ideas

Getting Down to the Business of Creativity

panel displays were ¥140 billion in 2006 (approximately $1.2 billion), with the market expected to double in size by 2009. The company is also expanding into cosmetics and dietary supplements. As it happens,... View Details
Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation
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