Publications

07 Jan 2013
Lessons from the Classroom

Culture Changers: Managing High-Impact Entrepreneurs

Saffronart, and food businesses Whole Foods and the James Beard Foundation. Khaire created the course, she says, because these industries function in fundamentally different... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics

January 2012
Supplement

Roger Caracappa: Package Deals for the Estée Lauder Companies (Video)

By: James K. Sebenius

Keywords: Brands and Branding; Beauty and Cosmetics Industry

February 22, 2023
Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins

Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details

Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States; North America

Register to Read

August 2010 (Revised February 2012)
Supplement

Cosmeticos de Espana, S.A. (B)

By: David F. Hawkins

Second case in the Cosmeticos de Espana case series. What should management's accounting response be to a devaluation of the Bolivar? View Details

Keywords: Financial Statements; Decision Choices and Conditions; Inflation and Deflation; Currency Exchange Rate; Beauty and Cosmetics Industry; Spain; Venezuela

January 2023 (Revised February 2024)
Teaching Note

Perfect Diary (完美日记)

By: Shunyuan Zhang and Sunil Gupta

Teaching Note for HBS Case No. 522-030. View Details

Keywords: Digital Marketing; E-commerce; E-Commerce Strategy; Marketing; Beauty and Cosmetics Industry; China

May 2008
Supplement

Dove: Evolution of a Brand - Advertising Supplement

By: John A. Deighton

Keywords: Advertising; Brands and Branding; Beauty and Cosmetics Industry

August 2010 (Revised February 2012)
Supplement

Cosmeticos de Espana, S.A. (D)

By: David F. Hawkins

The fourth case in the Cosmeticos de Espana case series. What should management's accounting response be to the imposition of foreign currency controls? View Details

Keywords: Financial Statements; Decision Choices and Conditions; Inflation and Deflation; Currency Exchange Rate; Governance Controls; Beauty and Cosmetics Industry; Spain; Venezuela

August 2010 (Revised February 2012)
Case

Cosmeticos de Espana, S.A. (A)

By: David F. Hawkins

Management must decide which exchange rate to use to consolidate the company's Venezuelan subsidiary. View Details

Keywords: Financial Statements; Business Subsidiaries; Inflation and Deflation; Currency Exchange Rate; Beauty and Cosmetics Industry; Spain; Venezuela

Educators

01 Nov 2012
Research & Ideas

Book Excerpt: Judgment Calls

'70), founder of beauty tool company Tweezerman. "tweezerman: Should We Take The Business To The Next Level Of Growth?" From Judgment Calls: Twelve Stories of Big Decisions and the Teams that Got... View Details

Keywords: by Thomas H. Davenport & Brook Manville; Consumer Products

25 Mar 2001
Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

pick something they like to do, work hard, and not worry about the rest—success will come.—Todd Krasnow Rhyne's idea for meeting the "weekly beauty needs"—manicures, facials, massages—of... View Details

Keywords: by John S. Rosenberg

December 1978 (Revised December 1985)
Case

Clairol Skin Machine (C)

By: Walter J. Salmon and Steven R. Palesy

Keywords: Beauty and Cosmetics Industry

December 1993 (Revised June 1994)
Case

Gloria Hilliard Mayfield at Mary Kay Cosmetics, Inc.

By: John P. Kotter and Andrew P. Burtis

Keywords: Beauty and Cosmetics Industry

14 May 2008
Research & Ideas

Getting Down to the Business of Creativity

panel displays were ¥140 billion in 2006 (approximately $1.2 billion), with the market expected to double in size by 2009. The company is also expanding into cosmetics and dietary supplements. As it happens,... View Details

Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation

July 2007 (Revised January 2008)
Supplement

Andrea Jung: Empowering Avon Women (B)

By: William W. George

Keywords: Beauty and Cosmetics Industry

July 1977 (Revised February 1978)
Case

Rose Milk

By: Stephen A. Greyser

Keywords: Advertising; Beauty and Cosmetics Industry

18 Nov 2002
Research & Ideas

Enterprising Women—a History

professor Nancy Koehn, pointing out that women played key roles in the early American economy through the development of cottage industries and in the organization and work of... View Details

Keywords: by Laura Linard

October 2011 (Revised November 2014)
Teaching Note

Cosmeticos de Espana, S.A. (A) (B) (C) (D) (E) (F)

By: David F. Hawkins

Keywords: Beauty and Cosmetics Industry; Spain

summer 2003
Article

The Drivers of Market Efficiency in Revlon Transactions

By: Guhan Subramanian

Keywords: Performance Efficiency; Business Ventures; Beauty and Cosmetics Industry