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Publications

Publications

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  • All HBS Web  (543)
    • People  (2)
    • News  (145)
    • Research  (312)
    • Multimedia  (1)
  • Faculty Publications  (210)

Show Results For

  • All HBS Web  (543)
    • People  (2)
    • News  (145)
    • Research  (312)
    • Multimedia  (1)
  • Faculty Publications  (210)
← Page 12 of 543 Results →

    Benson P. Shapiro

    Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

    Keywords: beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products
    • 30 Nov 2016
    • Blog Post

    Why I Didn’t Think I’d Get in to HBS

    application to the world’s best business school – one that prides itself on ethnic, geographic, and industry diversity – felt pretty daunting. Indeed, whatever inkling of hope I might have harbored after... View Details
    • 01 Oct 1999
    • News

    Eight Among Many: Peter G. Harf

    The room lights up when Peter Harf talks about perfume. His enthusiasm is contagious as he discusses a new cosmetics collection. The chairman and CEO of Coty Inc., one of the world's leading fragrance View Details
    Keywords: Susan Young
    • 06 Apr 2010
    • First Look

    First Look: April 6

    cannibalization and endogenous vertical differentiation concerns. We discuss how our study helps improve our understanding of notions of strategy, business model, and tactics in the field of strategy.... View Details
    Keywords: Martha Lagace
    • 29 Oct 2013
    • First Look

    First Look: October 29

    Industry: A Historical Perspective By: Jones, G. Abstract—This chapter explores the impact of the global beauty industry on beauty ideals. It shows that as the View Details
    Keywords: Sean Silverthorne
    • Web

    Organizational Behavior - Faculty & Research

    135–139. Designed for Purpose: “Never a Failure. Always a Lesson” By: James Riley and Andrea Dorbu July 2025 | Teaching Note | Faculty Research In 2017, Rihanna launched Fenty Beauty under LVMH, disrupting... View Details
    • Web

    Hiring Organizations

    Partners AllWin Alpaca Real Estate Alphabroder Alpine Investors Alterra Capital Partners Altitude AI Altos Ventures Alumni Ventures Amazon Amazon Web Services - AWS Ambit Partners American Express American Industrial Partners Amex... View Details

      Rohit Deshpande

      Rohit Deshpandé is a Baker Foundation Professor and Sebastian S. Kresge Professor of Marketing, Emeritus at Harvard Business School, where he has been teaching in the Advanced Management Program,... View Details

      Keywords: beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products
      • November 2019 (Revised June 2020)
      • Case

      Shiseido Acquires Drunk Elephant

      By: Jill Avery
      On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and... View Details
      Keywords: Personal Care; Startup; Brand Equity; Brand Valuation; Brand Value; Brand Storytelling; Brand Management; Brands and Branding; Valuation; Marketing; Marketing Strategy; Mergers and Acquisitions; Entrepreneurship; Business Startups; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; United States; Japan
      Citation
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      Avery, Jill. "Shiseido Acquires Drunk Elephant." Harvard Business School Case 520-052, November 2019. (Revised June 2020.)

        Das Narayandas

        Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

        Keywords: beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products
        • June 2017 (Revised December 2017)
        • Case

        CJ E&M: KCON Goes Global

        By: Elie Ofek and Michael Norris
        In January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music... View Details
        Keywords: Music Entertainment; Cultural Entrepreneurship; Growth and Development Strategy; Food; Music Industry; Music Industry; Music Industry
        Citation
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        Ofek, Elie, and Michael Norris. "CJ E&M: KCON Goes Global." Harvard Business School Case 517-083, June 2017. (Revised December 2017.)

          Nancy F. Koehn

          Nancy F. Koehn is a historian at the Harvard Business School where she holds the James E. Robison chair of Business Administration. Koehn's research focuses on crisis leadership and how leaders and their teams rise to the challenges of high-stakes situations. Her... View Details

          Keywords: beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products
          • February 2005 (Revised June 2007)
          • Case

          Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer

          By: V. Kasturi Rangan and Rohithari Rajan
          With liberalization of India's economy and the opening up of markets to foreign multinationals such as Procter & Gamble, the Indian subsidiary of Unilever--Hindustan Lever Ltd. (HLL)--was under pressure to grow revenues and profits. HLL had a long and stellar record of... View Details
          Keywords: Economy; Market Entry and Exit; Business Subsidiaries; Revenue; Profit; Market Participation; Programs; Rural Scope; Poverty; Multinational Firms and Management; Consumer Products Industry; Consumer Products Industry; India
          Citation
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          Rangan, V. Kasturi, and Rohithari Rajan. "Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer." Harvard Business School Case 505-056, February 2005. (Revised June 2007.)
          • Web

          Marketing - Faculty & Research

          and interactive marketing, sales management and return on marketing investment. Some of our faculty specializes in specific industries such as retailing, agribusiness, social... View Details
          • 27 Nov 2019
          • Sharpening Your Skills

          Secrets for Creating a Long-Lasting Brand

          of Social Media MarketingA decade-and-a-half after the dawn of social media marketing, brands are still learning what works and what doesn't with consumers. How Helena Rubinstein Used Tall Tales to Turn View Details
          Keywords: by Sean Silverthorne; Retail
          • 18 Feb 2019
          • Book

          What’s Really Disrupting Business? It’s Not Technology

          If women wanted to shake up their makeup regimen 10 years ago, Sephora was the place to go. Beauty product junkies loved Sephora’s candy store-like display of sample-size face creams, glittery lip glosses, View Details
          Keywords: by Danielle Kost; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics
          • January 1981
          • Case

          Mary Kay Cosmetics, Inc.

          By: John P. Kotter
          Introduces the student to Mary Kay Cosmetics, Inc., its business, its strategy, and its organization. Provides the necessary background for understanding the contributions of Mary Kay Ash, the company's founder and chairman. View Details
          Keywords: Management Teams; Business Strategy; Organizations; Beauty and Cosmetics Industry
          Citation
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          Kotter, John P. "Mary Kay Cosmetics, Inc." Harvard Business School Case 481-126, January 1981.
          • January 2009
          • Article

          From Regional Star to Global Leader

          By: Nitin Nohria
          Yang Jianguo was recently promoted from country manager for China to global head of product development at a staid French perfume maker. He was chosen for his technical smarts and his knowledge of emerging markets—a critical avenue for growth, given that sales in the... View Details
          Keywords: Communication Strategy; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Leadership Development; Management Teams; Emerging Markets; Product Development; Beauty and Cosmetics Industry; China; Paris
          Citation
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          Nohria, Nitin. "From Regional Star to Global Leader." Harvard Business Review 87, no. 1 (January 2009).
          • Web

          Middle East & North Africa - Global

          Chairman and CEO, Edita Food Industries and Khalid Al Rumaihi , Executive Chairman, Amriya Group W.L.L. MAY 2025 MBA Admissions HBS MBA Admissions Events in Riyadh, Saudi... View Details
          • 26 Oct 2022
          • Research & Ideas

          How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

          desired outcome.” Deep dive into YouTube The influencer marketing machine is huge and growing. The industry was reportedly valued at $6 billion in 2020 and is projected to... View Details
          Keywords: by Kara Baskin; Technology; Media & Broadcasting
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