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  • All HBS Web  (1,037)
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  • December 1993 (Revised June 1994)
  • Case

Gloria Hilliard Mayfield at Mary Kay Cosmetics, Inc.

By: John P. Kotter and Andrew P. Burtis
Keywords: Beauty and Cosmetics Industry
Citation
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Kotter, John P., and Andrew P. Burtis. "Gloria Hilliard Mayfield at Mary Kay Cosmetics, Inc." Harvard Business School Case 494-016, December 1993. (Revised June 1994.)
  • Other Article

#HerImpact: Leading the Innovation Lifecycle

By: Lynda M. Applegate
This blog post describes how entrepreneurs can scale their leadership and organization as they scale their business. View Details
Keywords: Innovation & Entrepreneurship; Life-cycle; Innovation and Management; Entrepreneurship; Beauty and Cosmetics Industry; United States
Citation
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Applegate, Lynda M. "#HerImpact: Leading the Innovation Lifecycle." Medium (March 4, 2019).
  • Article

Audit Quality and Auditor Reputation: Evidence from Japan

By: Douglas Skinner and Suraj Srinivasan
We study events surrounding ChuoAoyama's failed audit of Kanebo, a large Japanese cosmetics company whose management engaged in a massive accounting fraud. ChuoAoyama was PwC's Japanese affiliate and one of Japan's largest audit firms. In May 2006, the Japanese... View Details
Keywords: Audit Quality; Auditor Reputation; Japan; Accounting Audits; Crime and Corruption; Reputation; Beauty and Cosmetics Industry; Japan
Citation
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Skinner, Douglas, and Suraj Srinivasan. "Audit Quality and Auditor Reputation: Evidence from Japan." Accounting Review 87, no. 5 (September 2012): 1737–1765.
  • December 2011
  • Case

Roger Caracappa: Package Deals for the Estée Lauder Companies

By: James K. Sebenius
Roger Caracappa must negotiate a cost-saving, innovative proposal from a potential French supplier that could displace the otherwise satisfactory, long-time incumbent supplier. Shortly after being promoted to executive vice president of the Estée Lauder Companies with... View Details
Keywords: Operations; Supply Chain Management; Change; Innovation and Invention; Cost vs Benefits; Beauty and Cosmetics Industry
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Sebenius, James K. "Roger Caracappa: Package Deals for the Estée Lauder Companies." Harvard Business School Case 912-003, December 2011.
  • March 2011 (Revised February 2012)
  • Supplement

Cosmeticos de Espana, S.A. (E)

By: David F. Hawkins
Spanish parent company must decide on the Euro/BsF exchange rate to translate its Venezuelan subsidiary's financial statements into Euros. View Details
Keywords: Financial Statements; Business Subsidiaries; Decision Choices and Conditions; Currency Exchange Rate; Beauty and Cosmetics Industry; Spain; Venezuela
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Hawkins, David F. "Cosmeticos de Espana, S.A. (E)." Harvard Business School Supplement 111-119, March 2011. (Revised February 2012.)
  • August 2010 (Revised November 2010)
  • Supplement

Cosmeticos de Espana, S.A. (C)

By: David F. Hawkins
The third case in the Cosmeticos de Espana case series. What should management's accounting response be to a further devaluation of the Bolivar? View Details
Keywords: Financial Statements; Decision Choices and Conditions; Inflation and Deflation; Currency Exchange Rate; Beauty and Cosmetics Industry; Spain; Venezuela
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Hawkins, David F. "Cosmeticos de Espana, S.A. (C)." Harvard Business School Supplement 111-021, August 2010. (Revised November 2010.)
  • August 2010 (Revised October 2014)
  • Case

Herborist

By: John Deighton, Leora Kornfeld, Yanqun He and Qingyun Jiang
Global brands such as L'Oreal and Oil of Olay dominate China's skin care market. A Chinese domestic brand, after some success in partnership with Sephora in Europe, aspires to challenge the French and U.S. brands' hold on the China market. It must decide how to segment... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Product Marketing; Product Positioning; Demand and Consumers; Competitive Strategy; Segmentation; Beauty and Cosmetics Industry; China
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Deighton, John, Leora Kornfeld, Yanqun He, and Qingyun Jiang. "Herborist." Harvard Business School Case 511-051, August 2010. (Revised October 2014.) (request a courtesy copy.)
  • July 2009
  • Teaching Note

Bernd Beetz: Creating the New Coty (TN)

By: Geoffrey G. Jones
Teaching Note for [808133]. View Details
Keywords: Financial Crisis; Brands and Branding; Corporate Entrepreneurship; Growth and Development; Business Subsidiaries; Product Launch; Beauty and Cosmetics Industry; Russia
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Jones, Geoffrey G. "Bernd Beetz: Creating the New Coty (TN)." Harvard Business School Teaching Note 810-016, July 2009.
  • May 2009
  • Case

Who is the Fairest of Them All? Choosing a Leader at Deronde International

By: Nitin Nohria and Martha Spaulding
Alain Deronde, the CEO of a French personal care company, has to choose a successor to head global product development from a diverse set of candidates with different backgrounds, strengths, and weaknesses. The candidates include Elise Bernier, Vice President of... View Details
Keywords: Talent and Talent Management; Management Succession; Diversity; Management Teams; Product Development; Beauty and Cosmetics Industry; France
Citation
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Nohria, Nitin, and Martha Spaulding. "Who is the Fairest of Them All? Choosing a Leader at Deronde International." Harvard Business School Case 409-113, May 2009.
  • March 1990 (Revised March 1992)
  • Supplement

Mary Kay Cosmetics: Sales Force Incentives (B)

By: Robert L. Simons
Details the changes made to the VIP automobile plan. View Details
Keywords: Motivation and Incentives; Salesforce Management; Beauty and Cosmetics Industry
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Simons, Robert L. "Mary Kay Cosmetics: Sales Force Incentives (B)." Harvard Business School Supplement 190-122, March 1990. (Revised March 1992.)
  • July 2002 (Revised March 2003)
  • Case

Avon.com (A)

Avon has always sold its products through a large independent direct-selling organization. However, it is now considering whether it should sell directly to the consumer. The company's independent representatives number 500,000 in the United States alone. Yet, there... View Details
Keywords: Organizational Change and Adaptation; Marketing Strategy; Internet and the Web; Salesforce Management; Marketing Channels; Beauty and Cosmetics Industry
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Godes, David B. "Avon.com (A)." Harvard Business School Case 503-016, July 2002. (Revised March 2003.)
  • October 2000 (Revised August 2001)
  • Case

Avon Products (B)

By: Lynn S. Paine and Greg Rogers
Presents the results of the decision taken in the (A) case. Describes the subsequent challenges faced by Avon Products in promulgating its globalization worldwide. View Details
Keywords: Organizational Culture; Gender; Cross-Cultural and Cross-Border Issues; Beauty and Cosmetics Industry
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Paine, Lynn S., and Greg Rogers. "Avon Products (B)." Harvard Business School Case 301-060, October 2000. (Revised August 2001.)
  • 18 Apr 2005
  • Research & Ideas

Selling Luxury to Everyone

now," she said. "The consumer really wants highly designed garments at an affordable price." Tyler Morse, president of Bliss, an upscale spa and beauty company purchased by Starwood Resorts and Hotels in 2004, said that... View Details
Keywords: by Julie Jette; Consumer Products
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

ReVista: Harvard Review of Latin America Globalizing Latin American Beauty By: Jones, G. Abstract—This article discusses the growth over time of the beauty industry in Latin America and its bias towards... View Details
Keywords: Sean Silverthorne
  • 07 Dec 2015
  • Research & Ideas

Why Immigrant Workers Cluster in Particular Industries

Vietnamese manicurists, Korean dry cleaners, Haitian cab drivers, Gujarati motel owners. Anyone who lives in an American city can see how immigrants tend to cluster in industries along ethnic lines. Is this because they are forced to by circumstance or because they... View Details
Keywords: by Michael Blanding; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics
  • 05 Feb 2001
  • Research & Ideas

The Ten Deadly Mistakes of Wanna-Dots

any real changes in the way they operate. My favorite characterization of this stage comes from a Fortune 100-level CIO. He says they're just "putting lipstick on a bulldog." The bulldog doesn't suddenly become beautiful because... View Details
Keywords: by Rosabeth Moss Kanter
  • May 2002 (Revised May 2003)
  • Case

Sa Sa Cosmetics

By: David E. Bell and Iris T. Li
Sa Sa Cosmetics has had spectacular success as a low-price retailer of branded cosmetics. But recently, growth has slackened. What are the causes? This case describes recent strategic initiatives and provides market research data to aid the students in diagnosis. View Details
Keywords: Crisis Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Distribution; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
Citation
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Bell, David E., and Iris T. Li. "Sa Sa Cosmetics." Harvard Business School Case 502-085, May 2002. (Revised May 2003.)
  • June 1995
  • Supplement

Dow Corning and the Breast Implant Controversy (B)

By: Willis M. Emmons III, Monica Brand and Greg Keller
Provides an update to the (A) case. View Details
Keywords: Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
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Emmons, Willis M., III, Monica Brand, and Greg Keller. "Dow Corning and the Breast Implant Controversy (B)." Harvard Business School Supplement 795-048, June 1995.
  • July 2021
  • Case

A Close Shave at Squire

By: Jeffrey J. Bussgang, Zoë B. Cullen, William R. Kerr, Benjamin N. Roth and Michael Norris
In 2020, just after closing a $34 million Series B financing round, Dave Salvant and Songe LaRon consider how to adjust their business, Squire Technologies, to the new realities posed by the COVID-19 pandemic. Their barbershop technology, including tools to run a shop... View Details
Keywords: Business Startups; Entrepreneurship; Venture Capital; Private Equity; Mobile and Wireless Technology; Applications and Software; Growth and Development Strategy; Health Pandemics; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; New York (city, NY); San Francisco
Citation
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Bussgang, Jeffrey J., Zoë B. Cullen, William R. Kerr, Benjamin N. Roth, and Michael Norris. "A Close Shave at Squire." Harvard Business School Case 821-073, July 2021.
  • January 2005 (Revised July 2005)
  • Case

Gretta Enterprises

Describes Gretchen ("Gretta") Monahan's founding and management of Gretta Enterprises, which has grown to five outlets--salons, day spas, and fashion boutiques--and $10 million in annual revenue in 10 years. Monahan's role as a television host on TLC's A Makeover Story... View Details
Keywords: Growth Management; Entrepreneurship; Leadership Style; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
Citation
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Doyle, Linda S. "Gretta Enterprises." Harvard Business School Case 405-078, January 2005. (Revised July 2005.)
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