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Show Results For
- All HBS Web
(257)
- News (64)
- Research (136)
- Multimedia (4)
- Faculty Publications (105)
- 30 Aug 2016
- First Look
August 30, 2016
viable business out of their groundbreaking technology. The case raises issues in entrepreneurship and B2B marketing such as analyzing economic value to the customer, designing optimal price metrics, aligning pricing with marketing... View Details
Keywords: Carmen Nobel
- 21 Nov 2016
- Research & Ideas
It Matters That Your CEO Doesn't Know Much About Sales
negative-return activities requires good links with changing market realities. On average, companies spend 10 percent of revenues on selling activities—often much more in many B2B markets, he says. But if executives don’t understand the... View Details
Keywords: by Michael Blanding
- 20 Oct 2016
- News
Smart Moves
provider of a whole range of services—parking, fuel-price data, intermodal routing—centered on the connected car. Although the majority of our data comes directly from consumers—think of it as crowd sourcing of traffic information—we’re not a consumer brand. We’re a... View Details
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- Web
Faculty & Advisors | MBA
patient and payer billing accuracy. He was also an early team member at TaskRabbit, where he ran marketing and business development, conceptualizing and launching the company’s B2B offering. Victor lives in San Francisco with his wife and... View Details
- 11 May 2011
- Research & Ideas
Building a Better Board
company insiders, those most likely to understand a company's technology and customers are its competitors and—in the case of B2B enterprises—its customers. But senior executives from such companies are generally discouraged from serving... View Details
Keywords: by Carmen Nobel
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
business. In addition to the valuation and financing issues, the leadership team must decide whether shifting from the firm's current B2B business model (manufacturing and processing dairy products) to a more B2C business model (a... View Details
Keywords: Sean Silverthorne
- 01 Dec 2019
- News
Alumni and Faculty Books for December 2019
eye-opening book, Stefan H. Thomke guides us through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and... View Details
- 21 Feb 2017
- First Look
First Look at New Research: February 21
B2C and B2B methods. But in seeking to grow and scale the business, they now must make decisions about the relative emphasis on building their consumer brand or its B2B partnerships as well as the... View Details
Keywords: Carmen Nobel
- 15 Dec 2009
- First Look
First Look: Dec. 15, 2009
for the launch by an unknown start-up, considering the wisdom of taking a B2C rather than B2B approach with a novel technology, and using analogous products to forecast demand and sales for a new technology. Purchase this case:... View Details
Keywords: Martha Lagace
- 12 Apr 2004
- Research & Ideas
Operations and the Competitive Edge
telecommunications technologies, particularly the Internet, which enabled entirely new ways to communicate with customers and suppliers, as well as internally. This was the era when everybody was developing new initiatives in B2C (business-to-consumer) communications... View Details
Keywords: by Martha Lagace
- 03 Apr 2019
- Book
Fintech's Game-Changing Opportunities for Small Business
makers or B2B service businesses, which is a growing segment. “Decisions we make over the next several years will influence large parts of our financial services systems.” Only a relatively tiny number of US small businesses are the... View Details
- 01 Dec 2000
- News
Latin America's Decade
to PCs and hence to the Net." Thus, Azuela expects the bulk of Internet growth will occur in the B2B sector and wireless applications. Auction house DeRemate.com, currently a leader in the region's consumer Internet sector, has a growth... View Details
- Web
Courses by Faculty Unit - Course Catalog
Name Term Quarter Credits B2B Sales and Distribution Lou Shipley Spring 2025 Q3 1.5 The Business of Entertainment, Media, and Sports (also listed under General Management) Anita Elberse Fall 2024 Q1Q2 3.0 Business Solutions for the Global... View Details
- 01 Feb 2011
- First Look
First Look: Feb. 1
and where the host does not punish symbiont misbehavior. Coordinating Marketing and Sales in B2B Organizations Authors:Frank V. Cespedes Publication:In Business to Business Marketing Handbook. Edward Elgar Publishing Company, forthcoming... View Details
- 07 Mar 2017
- First Look
First Look at New Research, March 7
feedback reports, personalized worksheets and teaching support material. Its founders, however, view their B2B strategy as a seeding strategy to eventually form a B2C education marketplace where they can collaborate with other education... View Details
Keywords: Sean Silverthorne
- 09 Sep 2024
- News
Basket Chase
gift? Great. We’d love to help you with that. But the core of our business is our B2B business where, say Harvard wants to give all 300 profs a holiday gift. I’m available, by the way, if that’s what Harvard wants. RR: That would be nice,... View Details
- Web
Courses by Title - Course Catalog
Fall 2024 Q1Q2 3.0 Authentic Leader Development Organizational Behavior Robin Ely , Monique Burns Thompson Spring 2025 Q3Q4 3.0 Avoiding Startup Failure Entrepreneurial Management Lindsay Hyde Spring 2025 Q3Q4 3.0 ^ back to top B Area Faculty Name Term Quarter Credits... View Details
- 02 Sep 2018
- News
Havana Rising
to move to Havana. The decision came in January 2017, when Gordon was working in a sales position at Castlight, a Bay Area B2B health care technology company. The couple had met while Gordon was working for the Clinton Foundation in... View Details
Keywords: Dan Morrell; photographed by Eve North
- 12 Apr 2023
- News
Step Change
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, my name is Julia Hanna. I'm a writer and editor for the HBS Alumni Bulletin. In 2019, I met Egyptian alumna Amal Enan (MBA 2014) when she was on campus for her 5th reunion. Enan had already held a... View Details
Keywords: Julia Hanna; entrepreneurship; women; venture capital; Egypt; developing economies; Finance