Publications

June 2020 (Revised October 2020)
Case

What Went Wrong with Boeing's 737 Max?

By: William W. George and Amram Migdal

This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines... View Details

Keywords: Communication; Communication Intention and Meaning; Communication Strategy; Forms of Communication; Announcements; Decision Making; Decision Choices and Conditions; Judgments; Ethics; Moral Sensibility; Values and Beliefs; Globalization; Global Strategy; Governance; Corporate Accountability; Governance Controls; Human Resources; Resignation and Termination; Leadership; Leadership Style; Management; Business or Company Management; Crisis Management; Management Practices and Processes; Management Skills; Management Style; Management Systems; Risk Management; Time Management; Markets; Demand and Consumers; Digital Platforms; Supply and Industry; Duopoly and Oligopoly; Industry Structures; Operations; Product Development; Organizations; Organizational Change and Adaptation; Organizational Culture; Outcome or Result; Failure; Success; Planning; Strategic Planning; Problems and Challenges; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Safety; Strategy; Transportation; Air Transportation; Aerospace Industry; Air Transportation Industry; Africa; Ethiopia; Asia; Indonesia; North and Central America; United States; Seattle; Chicago

August 2012 (Revised November 2012)
Case

Bonne Chance

With a competitor nipping at his heels, his bank reluctantly covering his recent overdraft, Jacob Zimmerman is considering expanding his Midwestern retail jewelry business by bringing on the new Swatch watch line to augment his high end Rolex offerings. Only 14 weeks... View Details

Keywords: Entrepreneurial Management; Entrepreneurs; Financial Crisis; Crisis Management; Bank Loan; Entrepreneurial Finance; Turnarounds; Negotiation; Liquidation; Entrepreneurship; Retail Industry; Fashion Industry; United States

19 Jan 2022
Blog Post

From Retail to HBS: How I’m Building a Career Path at the Intersection of Arts, Culture, and Business

be a common path, but that’s why your skillset and voice can uniquely augment the community, and why you have the ability to make real impact afterwards. Sara was also a... View Details

19 May 2016
Research Event

Crowdsourcing, Patent Trolls, and Other Research Insights Highlighted at Harvard Business School Symposium

and Society, is interested in analyzing and designing social computing systems to meet economic goals. With regard to the interaction of humans with machines, Chen asked: When thinking about social... View Details

Keywords: by Dina Gerdeman & Carmen Nobel

11 Dec 2019
News

How AI shifts enterprise decision-making into self-driving mode

April 1979 (Revised April 1981)
Case

Chaircraft Corp. (B)

Discusses the purchase and installation of automated cutting equipment in a medium-sized furniture factory. The equipment has so far failed to cut costs as expected and the management is attempting to discover what the problems are and what can be done to remedy them. View Details

Keywords: Production; Cost Management; Consumer Products Industry

September 2019 (Revised January 2021)
Case

Vispera: Visual Intelligence for Retail

By: Yael Grushka-Cockayne and Gamze Yucaoglu

The case opens in 2019 as Aytul Ercil, co-founder and CEO of Vispera, computer vision technology provider for retail, is contemplating the company’s agenda trying to decide how to prioritize the impeding options. The case chronicles the founding of Vispera, the... View Details

Keywords: Computer Vision Technology; Visual Analysis; Retail; Information Technology; Business Model; Operations; Performance Efficiency; Competitive Strategy; Decision Choices and Conditions; Global Strategy; Technology Industry; Retail Industry; Turkey

12 May 2020
News

The New-Market Conundrum

07 Jun 2016
First Look

June 7, 2016

Automated Text Analysis By: Mankad, Shawn, Hyunjeong "Spring" Han, Joel Goh, and Srinagesh Gavirneni Abstract—Customer reviews submitted at Internet travel portals are an important yet... View Details

Keywords: Sean Silverthorne

10 Jun 2021
Blog Post

Managing Sustainable Advantage with Key ESG Cofounders, Anne-Marie Schoonbeek and Heleen van Poecke

opportunity, Schoonbeek and van Poecke set about building a scalable, cost-effective, and automated software solution to enable companies to manage View Details

18 Dec 2014
Video

The Impact of Layoffs

December 2017
Supplement

Data-Driven Manufacturing: The Kutesmart System

By: Willy C. Shih

This supplementary video shows the Kutesmart System at Redcollar Group. It is an example of a mass customization system that is data-driven, but is predominantly based on manual operations. It is offered as a contrast to highly automated data-driven manufacturing. View Details

Keywords: Data-driven Manufacturing; Clothing; Bespoke Manufacturing; Production; Apparel and Accessories Industry; Apparel and Accessories Industry; China

11 Aug 2015
News

From Google to Alphabet, what does the change mean?

01 Feb 1997
News

Shaping the Future of Business: Entrepreneurial Evolution at HBS

subscribers in financial services and the media who pay more than $1,000 a month to lease them. Just sixteen years after leaving a partnership position at Salomon Brothers, Bloomberg is outpacing more established competitors to make his... View Details

Keywords: Nancy O. Perry and Susan Young; profiles by Garry Emmons

08 Jul 2021
Blog Post

Managing Sustainable Advantage with Key ESG Co-Founders, Anne-Marie Schoonbeek and Heleen van Poecke

market opportunity, Schoonbeek and van Poecke set about building a scalable, cost-effective, and automated software solution to enable companies to manage View Details

Keywords: Entrepreneurship; Technology

TeachingInterests

aMaze app

By: Ethan S. Bernstein

The aMaze app is designed to enable automated facilitation of the "Management Maze" or "Electric Maze" exercise by Amy Edmondson and Hanna Rodriguez-Farrar (see View Details

March 2023
Case

Azenta Life Sciences: The Road to Transformation

By: Gary P. Pisano and Catherine Piner

When the Board brought Steve Schwartz in as President of Brooks Automation in 2010, they gave him a clear mission: strengthen the company’s core semiconductor equipment business and find a new industry to enter. Over the course of the next decade, Schwartz and the... View Details

Keywords: Transformation; Business and Shareholder Relations; Market Entry and Exit; Organizational Change and Adaptation; Segmentation; Technology Industry

Article

How Real Sales Learning Happens: In the Flow of Work

By: Yuchun Lee, Mark Magnacca and Frank V. Cespedes

Most learning in sales is through peer learning in task-specific contexts, and the effects are cumulative because modeling behavior is a big driver of how salespeople develop. This is very different from the experience in most training seminars, especially if the... View Details

Keywords: Sales; Learning; Training; Performance