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  • Article

The (Perceived) Meaning of Spontaneous Thoughts

By: Carey K. Morewedge, Colleen Giblin and Michael I. Norton
Spontaneous thoughts, the output of a broad category of uncontrolled and inaccessible higher-order mental processes, arise frequently in everyday life. The seeming randomness by which spontaneous thoughts arise might give people good reason to dismiss them as... View Details
Keywords: Spontaneous Thoughts; Self-Insight; Meaning; Attribution; Judgment And Decision Making; Decision Making; Cognition and Thinking
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  • 08 Jan 2019
  • First Look

New Research and Ideas, January 8, 2019

indifferent attitude towards the country and felt that Israelis were dissimilar to them. In an attempt to change the situation, several individuals and entities embarked on various initiatives aimed at branding Israel differently and... View Details
Keywords: Dina Gerdeman
  • 19 Apr 2016
  • First Look

April 19, 2016

is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’ preexisting fondness for brands and are the same... View Details
Keywords: Sean Silverthorne
  • 02 Apr 2024
  • What Do You Think?

What's Enough to Make Us Happy?

the staff and are miffed that the staff isn’t investing in them.” Katherine Lawrence’s comment typified the majority of responses to last month’s column. To sum up, management policies and the leadership that creates them—not employee View Details
Keywords: by James Heskett
  • 17 Aug 2020
  • Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

[This is the fourth installment in a monthly series on management issues in the time of COVID-19.] “You must never confuse faith that you will prevail in the end—which you can never afford to lose—with the discipline to confront the most brutal facts of your current... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 16 Jul 2018
  • Research & Ideas

Kids of Working Moms Grow into Happy Adults

who are employed, and they have more egalitarian gender attitudes about women and men in the workplace as well,” McGinn says. “So having an employed mom affects the choices these sons are making.” Employed moms strongly shape their... View Details
Keywords: by Dina Gerdeman
  • 31 Oct 2022
  • Research & Ideas

Why the Largest Minority Group Faces the Most Hate—and How to Push Back

increased violence and negative attitudes toward any group perceived to be the largest minority. “When the minority group becomes larger, the majority group feels more threatened.” The study, published in August in Nature Human Behaviour,... View Details
Keywords: by Pamela Reynolds
  • 14 Nov 2023
  • What Do You Think?

Do We Underestimate the Importance of Generosity in Leadership?

To what extent does it come from serving others, either literally (as in the old ServiceMaster Company) or through behaviors that encourage personal development in others? For years, my colleagues and I, based on our research, have advocated for the notion of hiring... View Details
Keywords: by James Heskett
  • 27 Feb 2024
  • Research & Ideas

Why Companies Should Share Their DEI Data (Even When It’s Unflattering)

diversity data—even if it shows a disparity in the representation of employees of color—doesn’t hurt consumer attitudes toward a company. And, when the numbers show that a company’s workforce is relatively diverse, consumers feel even... View Details
Keywords: by Shalene Gupta
  • 12 Sep 2023
  • Book

Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You

human freedoms—to choose one’s attitude in any given set of circumstances, to choose one’s own way.” Big idea 1: Don’t be a caveman Brain science indicates that many of our knee-jerk emotions evolved to protect us from predators but might... View Details
Keywords: by Avery Forman
  • 13 Jan 2003
  • Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

thinking? HBS Working Knowledge staffer Manda Mahoney questioned Zaltman about the new book, published by Harvard Business School Publishing. Mahoney: You state that 95 percent of all cognition occurs in the subconscious mind. How can marketers begin to understand... View Details
Keywords: by Manda Mahoney
  • 14 Dec 2021
  • Op-Ed

To Change Your Company's Culture, Don't Start by Trying to Change the Culture

cooperation on strategic goals. Instead of chasing shadows by trying to change attitudes and culture directly, Mullaly created cross-unit meetings to identify and solve major business problems. Focusing on changing the way work was done... View Details
Keywords: by Michael Beer
  • 2018
  • Working Paper

Status Inconsistency: Variance in One's Status Across Groups Harms Well-being but Improves Perspective-taking

By: Catarina Fernandes and Alison Wood Brooks
Most people belong to many different groups. While some people experience consistently high or low status across all of their groups, others experience wildly different levels of status in each group. In this research, we examine how status inconsistency – the degree... View Details
Keywords: Status; Social Hierarchies; Well-being; Perspective Taking; Status and Position; Groups and Teams; Satisfaction; Perspective
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  • 06 Sep 2007
  • Working Paper Summaries

The Excess Burden of Government Indecision

Keywords: by Francisco J. Gomes, Laurence J. Kotlikoff & Luis M. Viceira
  • September 2023
  • Article

Addressing Vaccine Hesitancy: Experimental Evidence from Nine Countries during the COVID-19 Pandemic

By: Vincenzo Galasso, Vincent Pons, Paola Profeta, Martin McKee, David Stuckler, Michael Becher, Sylvain Brouard and Martial Foucault
We study the impact of public health messages on intentions to vaccinate and vaccination uptakes, especially among hesitant groups. We performed an experiment comparing the effects of egoistic and altruistic messages on COVID-19 vaccine intentions and behaviour. We... View Details
Keywords: COVID-19; Vaccination; Vaccine Hesitancy; Information Campaigns; Health Pandemics; Behavior; Information
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  • Web

Marketing - Faculty & Research

Social networks and user generated content have opened a new way for consumers to engage with each other as well as with brands and companies. There are significant changes in the attitudes of consumers and companies about social issues.... View Details
  • 15 May 2015
  • Research & Ideas

Kids Benefit From Having a Working Mom

and care for family members. Survey respondents included 13,326 women and 18,152 men from 24 developed nations. The researchers based their analyses on responses collected from the 2002 and 2012 surveys. They categorized the countries by their View Details
Keywords: by Carmen Nobel
  • 2021
  • Working Paper

Bollywood, Skin Color and Sexism: The Role of the Film Industry in Emboldening and Contesting Stereotypes in India after Independence

By: Sudev Sheth, Geoffrey Jones and Morgan Spencer
This working paper examines the social impact of the film industry in India during the first four decades after Indian Independence in 1947. It shows that Bollywood, the mainstream cinema in India and the counterpart in scale to Hollywood in the United States, shared... View Details
Keywords: Film Industry; Bollywood; Tamil Cinema; Male Gaze; Social Impact; Stereotypes; Oral History; Film Entertainment; Gender; Race; Personal Characteristics; Prejudice and Bias; Business History; Motion Pictures and Video Industry; India
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  • October 8, 2012
  • Column

Henkel's Culture Shift

By: Robert Simons
This case descriibes a CEO-led organizational transformation driven by stretch goals, performance measurement, and accountability. When Kasper Rorsted became CEO of Henkel, a Germany-based producer of personal care, laundry, and adhesives products, in 2008, he was... View Details
Keywords: Strategy Execution; Culture; New CEO; Change; Performance Measures; Accountability; Organizational Change and Adaptation; Corporate Accountability; Leading Change; Competitive Strategy; Organizational Culture; Performance Evaluation; Consumer Products Industry; Germany
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  • 20 Jan 2012
  • Working Paper Summaries

Income Inequality and Social Preferences for Redistribution and Compensation Differentials

Keywords: by William R. Kerr