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Show Results For
-
All HBS Web
(5,718)
- People (14)
- News (1,284)
- Research (3,065)
- Events (38)
- Multimedia (80)
- Faculty Publications (2,392)
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- Teaching Interest
Overview
By: Robert J. Dolan
Professor Dolan's main teaching interest is marketing management. Recent materials developed include notes on marketing research, product policy, and marketing strategy and cases on leading companies such as Catalina Marketing, Kiehl's, Planters Nut and Cox Media's...
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- June 2023
- Simulation
Artea Dashboard and Targeting Policy Evaluation
By: Ayelet Israeli and Eva Ascarza
Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea...
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Keywords:
Algorithm Bias;
Algorithmic Data;
Race And Ethnicity;
Experimentation;
Promotion;
Marketing And Society;
Big Data;
Privacy;
Data-driven Management;
Data Analysis;
Data Analytics;
E-Commerce Strategy;
Discrimination;
Targeted Advertising;
Targeted Policies;
Pricing Algorithms;
A/B Testing;
Ethical Decision Making;
Customer Base Analysis;
Customer Heterogeneity;
Coupons;
Marketing;
Race;
Gender;
Diversity;
Customer Relationship Management;
Marketing Communications;
Advertising;
Decision Making;
Ethics;
E-commerce;
Analytics and Data Science;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
United States
- 08 Oct 2020
- Research & Ideas
Keep Your Weary Workers Engaged and Motivated
[This is the sixth installment in a monthly series on management issues in the time of COVID-19.] We recently asked 600 CEOs: What is keeping you awake at night during this global pandemic? A major and multifaceted concern that emerged is...
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Keywords:
by Boris Groysberg and Robin Abrahams
- May 2015
- Teaching Note
Walmart: Segmenting Social Impact
By: Michael E. Porter, Mark R. Kramer and Pamela Sud
This case provides a sample of Walmart's social engagement activities and asks students to categorize each as philanthropy, corporate social responsibility, or creating shared value.
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- February 2017
- Teaching Note
The Tate's Digital Transformation
By: Jill Avery
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate’s...
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Keywords:
Digital;
Ecommerce;
Experience;
Customer Experience;
Customer Relationship Management;
Channel Management;
Museums;
Arts Marketing;
Nonprofit;
Marketing;
Marketing Channels;
Marketing Strategy;
Customer Focus and Relationships;
Digital Marketing;
Digital Strategy;
Social Media;
E-commerce;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
England;
United Kingdom;
Europe
- November 2014 (Revised March 2017)
- Exercise
Walmart: Segmenting Social Impact
By: Michael Porter, Mark Kramer and Pamela Sud
This case provides a sample of Walmart's social engagement activities and asks students to categorize each as philanthropy, corporate social responsibility, or creating shared value.
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Keywords:
Creating Shared Value;
Society;
Value Creation;
Corporate Social Responsibility and Impact;
Philanthropy and Charitable Giving;
Retail Industry
Porter, Michael, Mark Kramer, and Pamela Sud. "Walmart: Segmenting Social Impact." Harvard Business School Exercise 715-435, November 2014. (Revised March 2017.)
- 25 Sep 2019
- Working Paper Summaries
Corporate Purpose and Firm Ownership
- November 2021
- Case
Tommy Hilfiger Adaptive: Fashion for All
By: Elizabeth A. Keenan, Sandra J. Sucher and Shalene Gupta
In Fall 2017, Tommy Hilfiger launched Tommy Hilfiger Adaptive, a line of adaptive and inclusive fashion apparel intended to make dressing easier. Now, Tommy Hilfiger is planning to launch Tommy Hilfiger Adaptive internationally in early 2020. The prospect of making...
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Keywords:
Marketing And Society;
Brands;
Fashion;
Inclusion;
Consumer;
Corporate Social Responsibility;
Retail;
Apparel;
Disability;
Accessibility;
Marketing;
Brands and Branding;
Marketing Communications;
Product Marketing;
Social Marketing;
Product Launch;
Product Positioning;
Marketing Strategy;
Social Enterprise;
Society;
Corporate Social Responsibility and Impact;
Social Issues;
Consumer Behavior;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
United States;
North America
Keenan, Elizabeth A., Sandra J. Sucher, and Shalene Gupta. "Tommy Hilfiger Adaptive: Fashion for All." Harvard Business School Case 522-053, November 2021.
- Teaching Interest
Overview
By: Debora L. Spar
I currently teach an Elective Course on Capitalism and the State (CATS), and serve as Course Head for a new Required Curriculum course on the Social Purpose of the Firm (SPF). Previously, I developed and taught Managing International Trade and Investment (MITI) in the...
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- March 22, 2016
- Article
The Globalization of Corporate Environmental Disclosure: Accountability or Greenwashing?
By: Christopher Marquis, Michael W. Toffel and Yanhua Zhou
This article is a layman summary of "Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing," published in Organization Science 27, no. 2 (March–April 2016): 483–504.
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Keywords:
Reporting;
Environmental Performance;
Civil Society;
Corporate Disclosure;
Integrated Corporate Reporting;
Corporate Social Responsibility and Impact;
Civil Society or Community;
Environmental Sustainability
Marquis, Christopher, Michael W. Toffel, and Yanhua Zhou. "The Globalization of Corporate Environmental Disclosure: Accountability or Greenwashing?" Work In Progress (American Sociological Association blog) (March 22, 2016). (Reprinted as Environmental disclosure: corporate accountability or greenwashing?” LSE Business Review, June 9, 2016.)
- 23 May 2023
- Research & Ideas
Lessons on Life, Graffiti, and Value: 'It's in That Darkness That You Can Actually Develop and Evolve'
range of experiences and institutions, including the Los Angeles County Museum of Art, MOCA, and Barnsdale Art Park. “You were exposed to the best of everything the city had to...
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Keywords:
by Christina Pazzanese, Harvard Gazette
- Article
Time Use and Happiness of Millionaires: Evidence from the Netherlands
By: Paul Smeets, A.V. Whillans, Rene Bekkers and Michael I. Norton
How do the very wealthy spend their time, and how does time use relate to well-being? In two studies in the Netherlands, the affluent (N=863, N=690) and the general population (N=1232, N=306) spent time in surprisingly similar ways, such as by spending the same amount...
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Keywords:
Time And Wellbeing;
Millionaires;
Social Class;
Wealth;
Happiness;
Demographics;
Netherlands
Smeets, Paul, A.V. Whillans, Rene Bekkers, and Michael I. Norton. "Time Use and Happiness of Millionaires: Evidence from the Netherlands." Social Psychological & Personality Science 11, no. 3 (April 2020): 295–307.
- 05 Feb 2019
- Working Paper Summaries
Stereotypes and Belief Updating
- 19 May 2021
- Op-Ed
Why America Needs a Better Bridge Between School and Career
Accomplishing that requires permanent, work-based learning programs that support educators’ degree-granting programs and employers’ hiring strategies. Closing the gaps and reducing the frictions between...
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Keywords:
by Joseph B. Fuller and Rachel Lipson
- Working Paper
Trade and Geography in the Origins and Spread of Islam
By: Stelios Michalopoulos, Alireza Naghavi and Giovanni Prarolo
This study examines the spatial distribution of Muslim societies shedding light on its geographic origins. The empirical analysis conducted across countries, virtual countries, and ethnicities establishes that geographic inequality and proximity to pre-Islamic trade...
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Michalopoulos, Stelios, Alireza Naghavi, and Giovanni Prarolo. "Trade and Geography in the Origins and Spread of Islam." NBER Working Paper Series, No. 18438, October 2013.
- 02 Aug 2020
- Working Paper Summaries
Discrimination, Disenfranchisement and African American WWII Military Enlistment
Keywords:
by Nancy Qian and Marco Tabellini
- March 2009
- Article
Applicant and Examiner Citations in U.S. Patents: An Overview and Analysis
By: Juan Alcacer, Michelle Gittelman and Bhaven Sampat
Prior art patent citations have become a popular measure of patent quality and knowledge flow between firms. Interpreting these measurements is complicated, in some cases, because prior art citations are added by patent examiners as well as by patent applicants. The...
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Alcacer, Juan, Michelle Gittelman, and Bhaven Sampat. "Applicant and Examiner Citations in U.S. Patents: An Overview and Analysis." Research Policy 38, no. 2 (March 2009): 415–427.
- 07 Apr 2014
- Research & Ideas
Negotiation and All That Jazz
party's perceptions and behavior—and not always in the way that you expect or intend. "Negotiation," he says, "entails ongoing learning, adapting, and influencing—all of which take place in a strategic...
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Keywords:
by Michael Blanding
- 2008
- Chapter
Artistic Methods and Business Disorganization
The idea that artists' work can usefully inform business practice has gained support in recent years. Managers have long described some business activities as "more art than science," but usually they've meant by this that they don't understand the activity and can't...
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Austin, Robert D., and Lee Devin. "Artistic Methods and Business Disorganization." In 21st Century Management: A Reference Handbook, edited by Charles Wankel, 490–499. Los Angeles: Sage Publications, 2008.
- July 2016 (Revised June 2019)
- Case
Hamilton: An American Musical
By: Anita Elberse and Jennifer Schoppe
In July 2013, composer, writer, actor and rapper Lin-Manuel Miranda, director Tommy Kail, and producer Jeffrey Seller met to discuss how to launch Hamilton, a new musical based on the life of the first Treasury Secretary of the United States, Alexander Hamilton....
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Keywords:
Entertainment;
Creative Industries;
Performing Arts;
(General) Management;
Blockbusters;
Non-profit;
Theater Entertainment;
Strategy;
Risk Management;
Nonprofit Organizations;
Arts;
Creativity;
Product Launch;
Product Development;
Marketing;
Entertainment and Recreation Industry;
United States
Elberse, Anita, and Jennifer Schoppe. "Hamilton: An American Musical." Harvard Business School Case 517-015, July 2016. (Revised June 2019.)